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Author: Paul Vanhoutteghem
Publisher: FriesenPress
ISBN: 1039198163
Category : Young Adult Fiction
Languages : en
Pages : 344
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Book Description
In search of Kailani, the next guardian of the chaos portal and the master of shadows, Cordelia and her companions embark on a perilous journey deep into the Arachnin Mountains. Once there, they encounter new enemies and make new friends who lead them to their ultimate destination—the colourless Realm of Shadows. At first, a tunnel of light carves a pathway through that malignant realm, keeping Cordelia and her friends safe from its twisted magic. But visions of a dark tower beyond the tunnel grow in Cordelia’s mind, and eventually, she must choose between pursuing her vision or sticking with the group. Divided and alone, they fight countless battles as their bonds of friendship are put to the ultimate test. Will Cordelia and her companions succumb to Realm of Shadows’ malevolent magic, or can they find a way to escape back to their own world? More importantly, will their alliance survive the journey?
Author: Paul Vanhoutteghem
Publisher: FriesenPress
ISBN: 1039198163
Category : Young Adult Fiction
Languages : en
Pages : 344
Get Book Here
Book Description
In search of Kailani, the next guardian of the chaos portal and the master of shadows, Cordelia and her companions embark on a perilous journey deep into the Arachnin Mountains. Once there, they encounter new enemies and make new friends who lead them to their ultimate destination—the colourless Realm of Shadows. At first, a tunnel of light carves a pathway through that malignant realm, keeping Cordelia and her friends safe from its twisted magic. But visions of a dark tower beyond the tunnel grow in Cordelia’s mind, and eventually, she must choose between pursuing her vision or sticking with the group. Divided and alone, they fight countless battles as their bonds of friendship are put to the ultimate test. Will Cordelia and her companions succumb to Realm of Shadows’ malevolent magic, or can they find a way to escape back to their own world? More importantly, will their alliance survive the journey?
Author: Margaret Hartwell
Publisher: HOW Books
ISBN: 9781440308185
Category : Design
Languages : en
Pages : 128
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Book Description
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Author: Henrik Ibsen
Publisher:
ISBN:
Category :
Languages : en
Pages : 358
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Book Description
Author: David A. Aaker
Publisher: Free Press
ISBN: 1982146524
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Author: Thomas Harlan
Publisher: Tor Books
ISBN: 1429974958
Category : Fiction
Languages : en
Pages : 820
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Book Description
In what would be A.D. 600 in our history, the Roman Empire still stands, supported by the Legions and Thaumaturges of Rome. Now the Emperor of the West, the Augustus Galen Atreus, will come to the aid of the Emperor of the East, the Augustus Heraclius, to lift the siege of Constantinople and carry a great war to the very doorstep of the Shahanshah of Persia. It is a war that will be fought with armies both conventional and magical, with bright swords and the darkest necromancy. Against this richly detailed canvas of alternate history and military strategy, Thomas Harlan sets the intricate and moving stories of four people: Woven with rich detail youd expect from a first-rate historical novel, while through it runs yarns of magic and shimmering glamours that carry you deeply into your most fantastic dreams At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 1471104370
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.
Author: Kevin Michael Shipp
Publisher:
ISBN: 9780692017968
Category : Law
Languages : en
Pages : 306
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Book Description
From the Company of Shadows. Read firsthand accounts of fascinating events inside the CIA. Learn how the CIA conducts operations, recruits agents and protects defectors from assassination. Understand the current global and domestic threat of terrorism from the perspective of a decorated CIA officer. Read an insider's expose' of the CIA's use of secrecy and the executive branch's abuse of the shadowy State Secrets Privilege.
Author: Guy Champniss
Publisher: John Wiley & Sons
ISBN: 1119977991
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Author: Patricio Sáiz
Publisher: Routledge
ISBN: 1000549380
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Author: Martin Kornberger
Publisher: Cambridge University Press
ISBN: 0521898269
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
