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Author: Mary Curran Hackett
Publisher: HarperCollins Leadership
ISBN: 1400220599
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. Through Sephora’s story, you will learn: How to lead the evolution of a decades old brand and how to relaunch it in a new market. How to create a customer experience that revolutionizes an industry. How to bring together multiple brands under one roof without compromising their identities. And how to reach a younger audience and ignite a passion for your product. It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.
Author: Mary Curran Hackett
Publisher: HarperCollins Leadership
ISBN: 1400220599
Category : Business & Economics
Languages : en
Pages : 193
Get Book Here
Book Description
What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. Through Sephora’s story, you will learn: How to lead the evolution of a decades old brand and how to relaunch it in a new market. How to create a customer experience that revolutionizes an industry. How to bring together multiple brands under one roof without compromising their identities. And how to reach a younger audience and ignite a passion for your product. It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.
Author: Melissa Schweiger
Publisher: Harper Collins
ISBN: 0061466409
Category : Health & Fitness
Languages : en
Pages : 228
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Book Description
Ever wonder what it's like to have your own personal team of beauty experts, advising you on how to look and feel knockout-gorgeous every day? Or have you ever questioned what exactly goes on inside the creative minds of beauty industry heavy-hitters? Step into the pages of Sephora, where the top beauty authorities give you access to their private domains. Spend the day with Vincent Longo backstage at fashion week, create red carpet—worthy hair with celebrity hair stylist Oscar Blandi, master the smoky eye with Hollywood's hottest makeup artists, and take a tour of Dr. Nicholas Perricone's kitchen with his refrigerator full of skin-perfecting foods. In Sephora: The Ultimate Guide to Makeup, Skin, and Hair from the Beauty Authority, fashion and beauty journalist and former Sephora beauty editor Melissa Schweiger personally introduces the people behind some of your favorite brands and fills this gorgeous book with the beauty secrets usually reserved for insiders. Each photo-packed page brims with words of wisdom and expert advice from the creators of and authorities on more than two hundred classic and emerging beauty brands sold at Sephora, including LORAC, Smashbox, Too Faced, Dr. Perricone, Frédéric Fekkai, and many, many more. Each chapter is designed to mimic a Sephora store's "try everything" vibe while revealing the finest beauty tips and tricks for getting creative with cosmetics. From an A-to-Z glossary of terms and ingredients and a shopping guide to the best products, to detailed explanations of how to properly use cosmetic tools, Sephora is the complete beauty package that no woman will want to be without.
Author: Amanda Adams
Publisher: HarperCollins Leadership
ISBN: 1400216141
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. The Sephora Story teaches readers how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. But it’s just makeup, right? Wrong. It’s an experience, and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers. Through Sephora’s story, you will learn: How to lead the evolution of a decades old brand and how to relaunch it in a new market. How to create a customer experience that revolutionizes an industry. How to bring together multiple brands under one roof without compromising their identities. And how to reach a younger audience and ignite a passion for your product.
Author: Mary Curran Hackett
Publisher: HarperCollins Leadership
ISBN: 1400218721
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy…until it was clear that they weren’t. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry. Through the story of Capital One, you’ll learn: How to recognize underserved sections of a market. How rejection by every company in the business doesn’t mean it’s time to quit. How to determine what people want and how to get it to them. How to employ marketing campaigns that will change the way people live. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
Author: Elana K. Arnold
Publisher: Carolrhoda Books
ISBN: 1512441465
Category : Juvenile Fiction
Languages : en
Pages : 212
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Book Description
Seventeen-year-old Sephora, a surfer and artist who loves fairy tales and mythology, struggles with a secret so horrible she cannot speak it aloud, especially not to her beautiful, single mother, although they have always been unusually close.
Author: Daphné B.
Publisher: Coach House Books
ISBN: 1770566821
Category : Social Science
Languages : en
Pages : 175
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Book Description
SHORTLISTED FOR THE 2023 COLE FOUNDATION PRIZE FOR TRANSLATION A nuanced, feminist, and deeply personal take on beauty culture and YouTube consumerism, in the tradition of Maggie Nelson’s Bluets As Daphné B. obsessively watches YouTube makeup tutorials and haunts Sephora’s website, she’s increasingly troubled by the ways in which this obsession contradicts her anti-capitalist and intersectional feminist politics. In this poetic treatise, she rejects the false binaries of traditional beauty standards and delves into the celebrities and influencers, from Kylie to Grimes, and the poets and philosophers, from Anne Boyer to Audre Lorde, who have shaped the reflection she sees in the mirror. At once confessional and essayistic, Made-Up is a meditation on the makeup that colours, that obscures, that highlights who we are and who we wish we could be. The original French-language edition was a cult hit in Quebec. Translated by Alex Manley—like Daphné, a Montreal poet and essayist—the book’s English-language text crackles with life, retaining the flair and verve of the original, and ensuring that a book on beauty is no less beautiful than its subject matter. “The most radical book of 2020 talks about makeup. Radical in the intransigence with which Daphne B hunts down the parts of her imagination that capitalism has phagocytized. Radical also in its rejection of false binaries (the authentic and the fake, the futile and the essential) through the lens of which such a subject is generally considered. With the help of a heady combination of pop cultural criticism and autobiography, a poet scrutinizes her contradictions. They are also ours.” —Dominic Tardif, Le Devoir “[Made-Up] is a delight. I read it in one go. And when, out of necessity, I had to put it down, it was with regret and with the feeling that I was giving up what could save me from a catastrophe.” —Laurence Fournier, Lettres Québécoises, five stars "Made-Up is a radiant, shimmering blend of memoir and cultural criticism that uses beauty culture as an entry point to interrogating the ugly contradictions of late capitalism. In short, urgent chapters laced with humor and wide-ranging references, Daphné B. plumbs the depths of a rich topic that’s typically dismissed as shallow. I imagine her writing it in eye pencil, using makeup to tell the story of her life, as so many women do." —Amy Berkowitz, author of Tender Points "A companion through the thicket of late stage capitalism, a lucid and poetic mirror for anyone whose image exists on a screen." —Rachel Kauder Nalebuff "Made-Up is anything but—committed to the grit of our current realities, Daphné B directs her piercing eye on capitalism in an intimate portrayal of what it means to love, and how to paint ourselves in the process. Alex Manley has gifted English audiences with a nuanced translation of a critical feminist text, exploring love and make-up as a transformative social tool." —Sruti Islam "The book will leave you both laughing in recognition and wincing at the reality of the beauty world’s impact on our collective psyche." —Chatelaine "[Made-Up] examines the intersection of beauty culture and consumer culture... Aided by the work of writers like Anne Carson, Anne Boyer, Amanda Hess, and Arabelle Sicardi... B. makes sharp observations about the ideologies behind both beauty [...] and consumerism." —Bitch Media "Made‑Up: A True Story of Beauty Culture under Late Capitalism is well worth reading." —Literary Review of Canada "[Made-Up], newly translated by writer/poet Alex Manley from its original French, puts an intersectional, feminist lens on the author’s personal fascination with the makeup industry; it also reckons with the cultural dominance of this fascination as she aims to square anti-capitalist principles with beauty-product obsession." —BitchReads: 11 Books Feminists Should Read in September
Author: Joseph Conrad
Publisher: Modernista
ISBN: 9181080913
Category :
Languages : en
Pages : 51
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Book Description
»The Secret Sharer« is a short story by Joseph Conrad, originally published in 1910. JOSEPH CONRAD [1857–1924] was born in Ukraine to Polish parents, went to sea at the age of seventeen, and ended his career as a captain in the English merchant navy. His most famous work is the novella Heart of Darkness [1899], adapted into a film by Francis Ford Coppola in 1979 as Apocalypse Now.
Author: Daniel Moran
Publisher: Houghton Mifflin Harcourt
ISBN: 0544181956
Category : Literary Criticism
Languages : en
Pages : 114
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Book Description
The original CliffsNotes study guides offer expert commentary on major themes, plots, characters, literary devices, and historical background. The latest generation of titles in this series also feature glossaries and visual elements that complement the classic, familiar format. In CliffsNotes on The Heart of Darkness & The Secret Sharer, you come to understand how each of these stories deals with the "dark side" of the human character. Heart of Darkness is a journey up the Congo River to where an ivory agent, Kurtz, has succumbed to human weakness and evil, and has disintegrated into a grotesque creature. The Secret Sharer is an allegorical examination of a timid man who struggles to stifle the more physical and dangerous part of himself. Eventually, he resolves this duality and becomes more daring—and, therefore, more complete. This concise supplement to Joseph Conrad's The Heart of Darkness & The Secret Sharer helps you understand the overall structure of the novels, actions and motivations of the characters, and the social and cultural perspectives of the author. Features that help you study include Part-by-part summaries and commentaries Character maps that graphically illustrates the relationships among the characters Critical essays that provide expert insight on the novels' structure Review sections that test your knowledge Classic literature or modern-day treasure—you'll understand it all with expert information and insight from CliffsNotes study guides.
Author: Lori Duron
Publisher: Crown
ISBN: 0770437710
Category : Biography & Autobiography
Languages : en
Pages : 290
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Book Description
Raising My Rainbow is Lori Duron’s frank, heartfelt, and brutally funny account of her and her family's adventures of distress and happiness raising a gender-creative son. Whereas her older son, Chase, is a Lego-loving, sports-playing boy's boy, Lori's younger son, C.J., would much rather twirl around in a pink sparkly tutu, with a Disney Princess in each hand while singing Lady Gaga's "Paparazzi." C.J. is gender variant or gender nonconforming, whichever you prefer. Whatever the term, Lori has a boy who likes girl stuff—really likes girl stuff. He floats on the gender-variation spectrum from super-macho-masculine on the left all the way to super-girly-feminine on the right. He's not all pink and not all blue. He's a muddled mess or a rainbow creation. Lori and her family choose to see the rainbow. Written in Lori's uniquely witty and warm voice and launched by her incredibly popular blog of the same name, Raising My Rainbow is the unforgettable story of her wonderful family as they navigate the often challenging but never dull privilege of raising a slightly effeminate, possibly gay, totally fabulous son. Now with Extra Libris material, including a reader’s guide and bonus content
Author: Charlie Wetzel
Publisher: HarperCollins Leadership
ISBN: 1400216176
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
What can you learn from one of the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire. Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx. The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today. Through Sara’s story, you will learn: How to develop an idea and turn it into a business. How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal. How to recognize when it’s better to hire a CEO than to be the CEO. How to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation. The Spanx Story educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through the hard work that goes into building a billion-dollar company.
