Universities and Entrepreneurship PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Universities and Entrepreneurship PDF full book. Access full book title Universities and Entrepreneurship by Paul Jones. Download full books in PDF and EPUB format.
Author: Paul Jones
Publisher: Emerald Group Publishing
ISBN: 1839820764
Category : Business & Economics
Languages : en
Pages : 219
Get Book Here
Book Description
The aim of this book is to discuss how universities are acting in an entrepreneurial way by responding to educational and social challenges. This will help to understand fruitful new areas of teaching, research, service and engagement that can occur in a university setting based on entrepreneurial thinking.
Author: Paul Jones
Publisher: Emerald Group Publishing
ISBN: 1839820764
Category : Business & Economics
Languages : en
Pages : 219
Get Book Here
Book Description
The aim of this book is to discuss how universities are acting in an entrepreneurial way by responding to educational and social challenges. This will help to understand fruitful new areas of teaching, research, service and engagement that can occur in a university setting based on entrepreneurial thinking.
Author: Ratih Hurriyati
Publisher: CRC Press
ISBN: 1000328384
Category : Business & Economics
Languages : en
Pages : 1168
Get Book Here
Book Description
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are expected to be the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Transforming Sustainable Business In The Era Of Society 5.0". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their research, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.
Author: Daniela Bolzani
Publisher: Emerald Group Publishing
ISBN: 1838674918
Category : Business & Economics
Languages : en
Pages : 200
Get Book Here
Book Description
Migrant Entrepreneurship delivers an understanding of up-to-date knowledge on the topic of migrant entrepreneurship, addressing the most relevant gaps, and suggesting new directions for research and policy-making so as to have a broad impact on theory and practice.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Norman Walzer
Publisher: Routledge
ISBN: 1000391930
Category : Political Science
Languages : en
Pages : 210
Get Book Here
Book Description
This book analyses community-owned businesses in countries around the world to show successful approaches and important strategies to improve access to essential services in vastly different economic contexts. Through eleven chapters, authors from various countries use case studies and analyse findings in ways which can be applied to new development initiatives, including rural grocery store retention in Kansas, socially responsible community cooperatives in Italy, preserving pubs and shops in England and Wales, serving residents with special needs in Canada, and financing basic goods and services for aging populations in Taiwan, plus other examples. The chapters explore practices and approaches used in various locations to address concerns about loss of access to essential services, making clear that this approach to financing is useful in different scenarios. The chapters provide key insights suggesting that these approaches will be even more prevalent in the future and will be of interest to students, scholars, and community-development practitioners around the world.
Author: Rami K. Isaac
Publisher: Taylor & Francis
ISBN: 1040258786
Category : Business & Economics
Languages : en
Pages : 358
Get Book Here
Book Description
This significant volume critically explores the implications of tourism safety and security and how communities in tourism destinations try to be resilient in the face of these impacts. Written by leading scholars, this book offers new insight into the conceptual and practical knowledge of community resilience due to tourism security and safety issues. Chapters examine these topics through an integrated community perspective to provide comprehensive consideration of the interconnected facets of a community, encompassing social, economic, environmental and cultural dimensions when evaluating and addressing matters pertaining to tourism management, safety, security and resilience. This book is structured around different conceptual, theoretical and practical strategies employed by destinations to foster and sustain community resilience, particularly during periods of crises, as well as communities in the context of tourism recovery. It examines this across geographical borders and in many different contexts (not just locations) of tourism or types of tourism, such as religious tourism, and different types of crises, including natural disasters, pandemics and terrorism. This book is an essential reading for all tourism students, researchers and academics as well as for those interested in conflict and crises recovery.
Author: Joshi, Mihir
Publisher: IGI Global
ISBN: 1668467682
Category : Business & Economics
Languages : en
Pages : 416
Get Book Here
Book Description
All nations must become self-reliant and as such need to analyze the concept and terminologies associated with business ecosystems and social innovation ecosystems. Further study on the challenges and opportunities is required to ensure countries remain stable and continue to develop. Exploring Business Ecosystems and Innovation Capacity Building in Global Economics explores the application of different theories and frameworks that contribute to the business ecosystem through empirical and conceptual research. The book also states the issues and challenges that occurred in society during the pandemic and considers the development of virtual business environments. Covering topics such as social exchange, value creation, and business practices, this reference work is ideal for economists, policymakers, business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Author: Mohammad Mahdi Foroudi
Publisher: Routledge
ISBN: 1000459063
Category : Business & Economics
Languages : en
Pages : 336
Get Book Here
Book Description
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.
Author: Gupta, Ruchika
Publisher: IGI Global
ISBN: 1799887073
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
The outbreak of COVID-19 had a profound impact on global economic growth. Global trade has transformed drastically and will only continue to do so as countries vote on export and import decisions based on global competition. Many countries would be compelled to reconsider multi-country trade deals as internal interests will push and dictate them. More important than ever, it is imperative that self-reliant economies be investigated specifically in the post-COVID-19 era in order to understand the impacts made on international ties and trade agreements. Transitioning From Globalized to Localized and Self-Reliant Economies is a comprehensive reference source that looks at how economies are now moving towards becoming self-reliant, especially in the wake of the COVID-19 pandemic. Covering topics such as digitalization, technological innovation, and personal finance, this is a beneficial resource for economists, executives, managers, government officials, policymakers, entrepreneurs, IT departments, human resource managers, CEOs, students, researchers, and academicians.
Author: T C Melewar
Publisher: Routledge
ISBN: 1000382214
Category : Business & Economics
Languages : en
Pages : 399
Get Book Here
Book Description
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
