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Author: Herman Holtz
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Author: Herman Holtz
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Author: Barbara Findlay Schenck
Publisher: John Wiley & Sons
ISBN: 1118054458
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author: John Jantsch
Publisher: Penguin
ISBN: 1101429518
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author: Jeffrey Dobkin
Publisher: Danielle Adams Publishing
ISBN: 0964287927
Category : Business & Economics
Languages : en
Pages : 419
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Book Description
Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.
Author: Dee Blick
Publisher: FilamentPublishing Ltd
ISBN: 1905493770
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
Author: Anil Agrawal
Publisher: Createspace Independent Pub
ISBN: 9781481087186
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
The “10 Marketing Secrets All Business Owners Must Know ... ” is a book on marketing for small business owners, entrepreneurs and independent sales professionals. This book demystifies marketing, and provides practical marketing strategies and tactics applicable to a small business in any industry or sector. Whether you are a seasoned small business owner, or are struggling with a fledgling business, or just starting up, apply the knowledge you will gain from this book to your business, and you will be well on your way to your dreams. Do a Google search for marketing resources; you'll be inundated with books, publications and other useful material available. But what you really need is nuggets of marketing wisdom that you can instantly use in your business. This book is your answer. It outlines select marketing strategies organized in easy-to-digest chapters. Each chapter outlines the benefits and mechanics of a particular strategy and lays out techniques and tips to implement it. You may use this book alone, or combine it with the accompanying website (www.myBusinessGrowthAcademy.com) and use the resources. You will experience “business growth made simple.” Guaranteed!The content of this book is the result of consulting experience in many different types of small businesses. These strategies and tactics have been tried and proven with demonstrated results. In my own business coaching practice, I have seen these strategies shift my clients' businesses in the right direction.How should you use this book? Initially, read the chapters in sequence, and relate the content of each chapter to your business. The first round will give you a marketing framework. As you implement the simple steps in your business, you will be paving your road map to success. You will first define your target market – the potential customers that will benefit the most from your offerings, and those you can easily relate to. Your next step will be to create your compelling messages to communicate what your business is about, what your value proposition is for the market you wish to serve, and how your offerings will provide the solution they most need. That'll be your 'pitch' to the marketplace. You'll in fact make a compelling case to attract customers. Once they are on your side, make sure you have the wherewithal to delight them with your service and support. Magic will happen in your business!What this book delivers is a step-by-step marketing approach to generate leads, attract customers and nurture relationships to keep customers for life. With this approach, you will develop a marketing mindset. As you adopt and apply the different strategies, you will get results, and transform your business into solid money making machine. Your business will be on a sustained growth path. Many businesses like yours in different industries have seen dramatic results with systematic marketing. Many small business owners shy away from marketing. They have the expertise and they know their products. They even know what their customers need and want. But they don't spend the time to undertake serious marketing, in simple terms to find the prospects and attract customers. Small business owners, remember that marketing is well worth your time. To accelerate progress, however, you might also consider professional guidance. The author, a business coach, has dedicated his life to Business Consulting because small business success is so important to our economy. This book and its accompanying website is an attempt to support a crusade to beat small business statistics one client at a time.Remember this. If you grasp the principles underlying each Marketing strategy, and steadily apply the tactics in your daily operation, your business will simply keep growing. Buy this book, and sign up for a 30-day test drive of all my best marketing and business growth tips, tricks and marketing resources at www.myBusinessGrowthAcademy.com.
Author:
Publisher:
ISBN:
Category : Home-based businesses
Languages : en
Pages : 120
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Book Description
Author: John Jantsch
Publisher: Thomas Nelson Inc
ISBN: 1595554653
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
Author: Chris Willman
Publisher: Independently Published
ISBN: 9781980609353
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
"A truly first class resource for the modern small business owner that offers fantastic, insightful marketing strategy in a practical way that can be easily used to achieve great results" "The Entrepreneurs Marketing Manual is a book that can really benefit all entrepreneurs and small business owners. The advice and strategy it offers is absolutely brilliant, but offered up in a way that's surprisingly straight forward to follow, even for a marketing novice" Around 80% of new business ventures and startups fail within the first 2 years of beginning their journey in the world. Even after that point, the challenges and barriers to true success are significant and for the modern entrepreneur or small business owner, there's a wealth of obstacles waiting to trip them up. You absolutely must strive to supercharge your own skillset to keep from becoming an unfortunate statistic. Standing out from the crowd and arming yourself with the absolute maximum amount of means to ensure you don't suffer the heartbreak of that 80% is essential. The Entrepreneurs Marketing Manual is an expert, practical guide that will provide you with essential marketing expertise to help you do just that. This step by step book will cover the full range of modern marketing strategy in an insightful way that's easy to follow and that will enable you to really boost your marketing results. In this book you'll get practical, expert advice on all of the key areas a business owner or entrepreneur needs for exceptional marketing execution including: - How to create a practical and results driven approach to marketing without needing million dollar budgets! - The secrets behind creating an amazing brand that can really help you to stand out, even in a crowded market. - How to build a cost effective, yet extremely effective digital marketing strategy and ramp up your results. - Tips and tricks to approach most areas of marketing execution, from running impactful events or excellent email campaigns, to the secrets of social media success and much more. - The methods you need to evaluate, analyse and optimise every element of your marketing, making every minute and each pound or dollar you invest, work much harder
Author: John Jantsch
Publisher: Thomas Nelson
ISBN: 1418535702
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
