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Author: David L. Hancock
Publisher: Morgan James Publishing
ISBN: 9780974613307
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
This book is packed full of powerful marketing secrets that will help readers enhance their companies' images and increase their business.
Author: David L. Hancock
Publisher: Morgan James Publishing
ISBN: 9780974613307
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
This book is packed full of powerful marketing secrets that will help readers enhance their companies' images and increase their business.
Author: Grant Polachek
Publisher: CreateSpace
ISBN: 9781497588714
Category : Business & Economics
Languages : en
Pages : 84
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Book Description
Read carefully and you will discover the Secrets of the Marketing Masters. For the first time you will learn that the secret of marketing success has very little to do with marketing. This book will take you on an intellectual and spiritual explorative journey. You will be taught to look at your business from a new perspective, and in so doing you will realized that most everything you've been taught about business success is wrong. In the end, you will have everything you need to confidently build the business of your dreams. Warning: This book is powerful, but now easy. You may have to read it again and again. If you're scared of hard work, struggle, criticism from your peers, and the occasional figurative scraped knee; then run and hide ... Business ownership is not for you! If you're ready to overcome any obstacle in creating your vision, then buy this book now, and start reading furiously.
Author: Dick MARTIN
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814410227
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.
Author: T. J. Rohleder
Publisher: M.O.R.E. Incorporated
ISBN: 9781933356280
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
Whoever said that "marketing takes a day to learn and lifetime to master" was right! For years T.J. Rohleder ("America's Blue Jeans Millionaire") has been keeping journals that are filled with his best marketing ideas. Now he's happy to share some of his favorite ideas with you. This is volume fifteen of the best marketing ideas T.J.'s found and knows to be true.
Author: Ronald Tobias
Publisher: Writers Digest Books
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 282
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Book Description
This book shows the reader how to take timeless storytelling structures and make them immediate, now, for fiction that's universal in how it speaks to the reader's heart and contemporary in detail and impact.Each chapter includes brief excerpts and descriptions of fiction from many times, many genres - myth and fairy tale, genre and mainstream fiction, film plots of all types, short story and novel.Find 20 fundamental plots that recur through all fiction - with analysis and examples - that outline benefits and warnings, for writers to adapt and elaborate in their own fiction.Ronald B. Tobias has spent his career as a writer moving from genre to genre, first as a short story writer, then as an author of fiction and nonfiction books and finally as a writer and producer of documentaries for public television. He is currently a professor in the Department of Media and Theatre Arts at Montana State University and the author of the Insider's Guide to Writing for Screen and Television. He lives in Bozeman, Montana.
Author: Dr. Robert C. Worstell
Publisher: Lulu.com
ISBN: 1312100192
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.
Author: Dr. Robert C. Worstell
Publisher: Lulu.com
ISBN: 1312137983
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Author: Brent Coker
Publisher: Pearson UK
ISBN: 1292087951
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.
Author: John Kalench
Publisher:
ISBN: 9780962944727
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470900520
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
