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Author: Zameer Ahmed Shaikh
Publisher: Zameer Ahmed Shaikh
ISBN:
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
"The Secret Journey of Marketing" is an all-encompassing guide that covers the fundamentals, strategies, and career opportunities within the dynamic field of marketing. Whether you're a seasoned marketer or just starting, this book provides valuable insights and practical knowledge to help you excel in the ever-evolving marketing landscape. The book begins with an Introduction to Marketing, offering a comprehensive overview of the discipline. It explores the core principles of marketing and their application across various industries. By understanding the fundamentals, readers can build a solid foundation for their marketing endeavors. The 8Ps of Marketing, a popular marketing framework, is thoroughly discussed. This model covers the key components of marketing, including product, price, place, promotion, people, process, physical evidence, and positioning. Readers gain a deep understanding of how each element contributes to successful marketing campaigns and overall business strategy. "The Secret Journey of Marketing" dives into the world of Traditional Marketing, exploring tried-and-true methods that have long been employed by marketers. It covers traditional advertising channels, such as print, television, radio, and direct mail, and highlights their strengths and limitations in today's digital age. Digital Marketing takes center stage as the book delves into the power of online platforms and techniques. Readers learn about search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. The book emphasizes the importance of leveraging digital channels effectively to reach and engage target audiences. Marketing Strategy is a crucial aspect of any successful marketing campaign. This book offers valuable insights into crafting effective marketing strategies, including market research, consumer segmentation, branding, storytelling, and persuasive copywriting. It emphasizes the significance of data-driven decision-making and analytics in optimizing marketing efforts. To understand the context and evolution of marketing, the book explores the History of Marketing. It delves into the origins of marketing and examines how it has evolved in response to societal changes and technological advancements. This historical perspective provides readers with a broader understanding of the field. Lastly, "The Secret Journey of Marketing" sheds light on the numerous Career Opportunities available in marketing. It highlights the diverse roles and responsibilities within the industry, ranging from brand management to digital marketing, market research, advertising, and public relations. Readers gain valuable insights into the skills and qualifications required for various marketing careers. Overall, "The Secret Journey of Marketing" is a comprehensive resource that equips readers with the knowledge and tools necessary to succeed in the competitive field of marketing. By combining theory with practical application, this book empowers marketers to develop effective strategies, leverage digital platforms, and make data-driven decisions. Whether you're a professional marketer or aspiring to enter the field, this book serves as an invaluable guide to achieving marketing success.
Author: Zameer Ahmed Shaikh
Publisher: Zameer Ahmed Shaikh
ISBN:
Category : Business & Economics
Languages : en
Pages : 124
Get Book Here
Book Description
"The Secret Journey of Marketing" is an all-encompassing guide that covers the fundamentals, strategies, and career opportunities within the dynamic field of marketing. Whether you're a seasoned marketer or just starting, this book provides valuable insights and practical knowledge to help you excel in the ever-evolving marketing landscape. The book begins with an Introduction to Marketing, offering a comprehensive overview of the discipline. It explores the core principles of marketing and their application across various industries. By understanding the fundamentals, readers can build a solid foundation for their marketing endeavors. The 8Ps of Marketing, a popular marketing framework, is thoroughly discussed. This model covers the key components of marketing, including product, price, place, promotion, people, process, physical evidence, and positioning. Readers gain a deep understanding of how each element contributes to successful marketing campaigns and overall business strategy. "The Secret Journey of Marketing" dives into the world of Traditional Marketing, exploring tried-and-true methods that have long been employed by marketers. It covers traditional advertising channels, such as print, television, radio, and direct mail, and highlights their strengths and limitations in today's digital age. Digital Marketing takes center stage as the book delves into the power of online platforms and techniques. Readers learn about search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. The book emphasizes the importance of leveraging digital channels effectively to reach and engage target audiences. Marketing Strategy is a crucial aspect of any successful marketing campaign. This book offers valuable insights into crafting effective marketing strategies, including market research, consumer segmentation, branding, storytelling, and persuasive copywriting. It emphasizes the significance of data-driven decision-making and analytics in optimizing marketing efforts. To understand the context and evolution of marketing, the book explores the History of Marketing. It delves into the origins of marketing and examines how it has evolved in response to societal changes and technological advancements. This historical perspective provides readers with a broader understanding of the field. Lastly, "The Secret Journey of Marketing" sheds light on the numerous Career Opportunities available in marketing. It highlights the diverse roles and responsibilities within the industry, ranging from brand management to digital marketing, market research, advertising, and public relations. Readers gain valuable insights into the skills and qualifications required for various marketing careers. Overall, "The Secret Journey of Marketing" is a comprehensive resource that equips readers with the knowledge and tools necessary to succeed in the competitive field of marketing. By combining theory with practical application, this book empowers marketers to develop effective strategies, leverage digital platforms, and make data-driven decisions. Whether you're a professional marketer or aspiring to enter the field, this book serves as an invaluable guide to achieving marketing success.
Author: Len Kasten
Publisher: Simon and Schuster
ISBN: 1591438314
Category : Body, Mind & Spirit
Languages : en
Pages : 262
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Book Description
Documents how 12 people, as part of a top-secret U.S. government program, traveled to the planet Serpo and lived there for 13 years • Based on the debriefing of the Serpo team and the diary of the expedition’s commander • Explains how the aliens helped us reverse-engineer their antigravity spacecraft and develop technology to solve our planet-wide energy problems • Reveals how our government has an ongoing relationship with the Serpo aliens On July 16, 1965, a massive alien spacecraft from the Zeta Reticuli star system landed at the Nevada test site north of Las Vegas. Following a plan set in motion by President Kennedy in 1962, the alien visitors known as the Ebens welcomed 12 astronaut-trained military personnel aboard their craft for the 10-month journey to their home planet, Serpo, 39 light-years away. In November 2005, former and current members of the Defense Intelligence Agency--directed by Kennedy to organize the Serpo exchange program--came forward to reveal the operation, including details from the 3,000-page debriefing of the 7 members of the Serpo team who returned after 13 years on the planet. Working with the DIA originators of the Serpo project and the diary kept by the expedition’s commanding officer, Len Kasten chronicles the complete journey of these cosmic pioneers, including their remarkable stories of life on an alien planet, superluminal space travel, and advanced knowledge of alien technologies. He reveals how the Ebens presented the U.S. with “The Yellow Book”--a complete history of the universe recorded holographically, allowing the reader to view actual scenes from pre-history to the present. He explains how the Ebens helped us reverse-engineer their antigravity spacecraft and develop technology to solve our planet-wide energy problems--knowledge still classified. Exposing the truth of human-alien interaction and interplanetary travel, Kasten reveals not only that the Ebens have returned to Earth eight times but also that our government continues to have an ongoing relationship with them--a relationship with the potential to advance the human race into the future.
Author: Mostakim Shakil
Publisher: BookRix
ISBN: 3755442817
Category : Fiction
Languages : en
Pages : 27
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Book Description
The Secret Journey is a 2023 entrepreneur book by Mostakim Shakil, Sajib Suhag, and Zoe Skyy. The book is a collection of stories and advice from successful entrepreneurs, who share their secrets to success. The book covers a wide range of topics, including business strategy, marketing, sales, and personal development.
Author: Peg Kehret
Publisher: Simon and Schuster
ISBN: 0671034162
Category : Juvenile Fiction
Languages : en
Pages : 150
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Book Description
In 1834 when a storm at sea destroys the slave ship on which she is a stoaway, twelve-year-old Emma musters all her resourcefulness to survive in the African jungle.
Author: Larry Miller
Publisher: HarperCollins
ISBN: 0062999834
Category : Biography & Autobiography
Languages : en
Pages : 225
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Book Description
One of the most successful Black businessmen in the country, who has led Nike’s Jordan Brand from a $200M sneaker company to a $4B global apparel juggernaut, tells the remarkable story of his rise from gangland violence to the pinnacles of international business. Jump tells Larry Miller’s journey from the violent streets of West Philly in the 1960s to the highest echelons of American sports and industry. Miller wound up in jail more than once, especially as a teenager. But he immersed himself in the educational opportunities, eventually took advantage of a Pennsylvania state education-release program offered to incarcerated people, and was able to graduate with honors from Temple University. When revealing his gangland past caused him to lose his first major job opportunity, Miller vowed to keep it a secret. He climbed the corporate ladder with a number of companies such as Kraft Foods, Campbell’s Soup, and Jantzen, until Nike hired him to run its domestic apparel operations. Around the time of Michael Jordan’s basketball retirement, Nike Chairman Phil Knight made Larry Miller president of the newly formed Jordan Brand. In 2007 Paul Allen convinced Miller to jump to the NBA to become president of the Portland Trailblazers, one of the first African-Americans to lead a professional sports team, before returning to Jordan Brand in 2012. All along, Miller lived two lives: the secret of his violent past haunted him, invading his days with migraines and his sleep with nightmares of getting hauled back to jail. More than a rags-to-riches story, Jump is also a passionate appeal for criminal justice reform and expanded educational opportunities for incarcerated and formerly incarcerated people across the United States. Drawing on his powerful personal story, as well as his vast and well-connected network, Miller plans to use Jump as a launching point to help expand such opportunities and to provide an aspirational journey for those who need hope.
Author: David Gaughran
Publisher: David Gaughran
ISBN: 9187109212
Category : Language Arts & Disciplines
Languages : en
Pages : 103
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Book Description
From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
Author: David Mannheim
Publisher: eBook Partnership
ISBN: 1839526807
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work – a personal touch. This book explores why. And if it can change. ? We learn about why we need to dismiss the personalisation perpetual hype, stop reducing it down to a single tactic designed purely to make money. ? Instead, we need to rebirth personalisation entirely and engage deeply with what it actually is, what it’s supposed to be, and what it means in the future for brands, great and small. Maybe even yours. This book is not like most marketing books – overly inspirational, redundant with revelation, cold and charmless, focusing on dry practicality with arbitrary models that no one can ironically use practically. This is different. Personalisation, spelled with an s, is full of personality, wonder, drama, heroes, and villains, and that all makes for a damn good story. A fairy-tale even. That’s how it is written. The Person in Personalisation is an adventure that inspires action from promoting critical thinking with irreverent humour, defeating personalisation dragons (no, really!) encouraging you, the reader, to take things back to basics, not from telling you exactly what to do.
Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
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Book Description
Author: Minter Dial
Publisher: Kogan Page Publishers
ISBN: 1789666260
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
WINNER: Business Book Awards 2022 - Leadership Your biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren't truthful and don't embrace your whole self at work? There is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek true fulfilment at work and merge the personal and professional to become true examples of what you stand for. You Lead is a call to arms to leaders to stop pretending to be who they are not, and play on their uniqueness and strengths, to allow people to do the same and develop a culture of authenticity and purpose. With practical advice, real-life stories and a simple framework, this book shows you how you can: - Be yourself, lead by example and merge the professional and personal - Stand for something and allow people to develop true purpose at work - Allow a community to flourish through the right kind of governance model - Radiate your purpose through employees and customers alike for long-term performance
Author: Rachel Kempster
Publisher: Sourcebooks Fire
ISBN: 9781402265709
Category : Ego (Psychology)
Languages : en
Pages : 0
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Book Description
Wrapped up in a package that encourages doodling, scribbling, and dreaming, "My Secret Me" enables everyone to recognize and celebrate the unique quirks that make them shine--no matter how big or small.
