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Author: Jay Ingram
Publisher: Simon and Schuster
ISBN: 1501144294
Category : Science
Languages : en
Pages : 224
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Book Description
"An illustrated, popular science reader for any age."--
Author: Jay Ingram
Publisher: Simon and Schuster
ISBN: 1501144294
Category : Science
Languages : en
Pages : 224
Get Book Here
Book Description
"An illustrated, popular science reader for any age."--
Author: D. Forbes
Publisher: Springer
ISBN: 1137502045
Category : Performing Arts
Languages : en
Pages : 256
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Book Description
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
Author: Judea Pearl
Publisher: Basic Books
ISBN: 0465097618
Category : Computers
Languages : en
Pages : 465
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Book Description
A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence "Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.
Author: Hannah Critchlow
Publisher: Hodder & Stoughton
ISBN: 1473659302
Category : Psychology
Languages : en
Pages : 220
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Book Description
**THE SUNDAY TIMES BESTSELLER** 'Truly fascinating' DAILY TELEGRAPH 'Acute, mind-opening, highly accessible - this book doesn't just explain how our lives might pan out, it helps us live better' BETTANY HUGHES 'A humane and highly readable account of the neuroscience that underpins our ideas of free will and fate' PROFESSOR DAVID RUNCIMAN So many of us believe that we are free to shape our own destiny. But what if free will doesn't exist? What if our lives are largely predetermined, hardwired in our brains - and our choices over what we eat, who we fall in love with, even what we believe are not real choices at all? Neuroscience is challenging everything we think we know about ourselves, revealing how we make decisions and form our own reality, unaware of the role of our unconscious minds. Did you know, for example, that: * You can carry anxieties and phobias across generations of your family? * Your genes and pleasure and reward receptors in your brain will determine how much you eat? * We can sniff out ideal partners with genes that give our offspring the best chance of survival? Leading neuroscientist Hannah Critchlow draws vividly from everyday life and other experts in their field to show the extraordinary potential, as well as dangers, which come with being able to predict our likely futures - and looking at how we can alter what's in store for us. Lucid, illuminating, awe-inspiring The Science of Fate revolutionises our understanding of who we are - and empowers us to help shape a better future for ourselves and the wider world.
Author: Naomi Oreskes
Publisher: Princeton University Press
ISBN: 0691212260
Category : Science
Languages : en
Pages : 386
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Book Description
Why the social character of scientific knowledge makes it trustworthy Are doctors right when they tell us vaccines are safe? Should we take climate experts at their word when they warn us about the perils of global warming? Why should we trust science when so many of our political leaders don't? Naomi Oreskes offers a bold and compelling defense of science, revealing why the social character of scientific knowledge is its greatest strength—and the greatest reason we can trust it. Tracing the history and philosophy of science from the late nineteenth century to today, this timely and provocative book features a new preface by Oreskes and critical responses by climate experts Ottmar Edenhofer and Martin Kowarsch, political scientist Jon Krosnick, philosopher of science Marc Lange, and science historian Susan Lindee, as well as a foreword by political theorist Stephen Macedo.
Author: Robert W. Proctor
Publisher: John Wiley & Sons
ISBN: 0470775432
Category : Psychology
Languages : en
Pages : 248
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Book Description
Why Science Matters: Understanding the Methods of Psychological Research rises above standard research methods texts by presenting an up-to-date view of contemporary psychological science as it is currently understood and practiced. Explores not only the procedural aspects of psychological research, but also delves into the issue of how to accomplish effective science. Explicates how hypotheses and theories are to be evaluated. Suggests that the proper approach to devising and evaluating theories is by abduction, not by induction or deduction alone. Incorporates new investigatory procedures, current methodologists, conflicts and issues, implications of the philosophy of science, and a lively prose style. Provides a picture of science that will engage students and expand their abilities as both scientists and psychologists.
Author: Jay Ingram
Publisher: Simon & Schuster
ISBN: 1982140852
Category : Science
Languages : en
Pages : 208
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Book Description
Chock-full of peculiar puzzles, mind-bending mythbusters, and quirky questions, the fifth pop science book in the bestselling Science of Why series is perfect for anyone curious about the weird and wondrous world we live in. Have you ever wondered if octopuses are from outer space? What Mexican jumping beans are? Or if banana peels are really slippery? If questions like these are keeping you up at night, you can rest easy. Bestselling author Jay Ingram is here to answer all the whimsical and whacky wonderings that have baffled people since the dawn of time. From our bodies to our pets (and other beasts) to the natural world around us, Jay tackles science topics big and small, such as: Did dinosaurs sit on their eggs? What is our funny bone? Is there a specific muscle that makes dogs cute? Because who hasn’t pondered whether plants have feelings? Or if Robin Hood was a real person? Or what humans will look like in the future? Teeming with amusing answers to bemusing questions—and handy and hilarious illustrations—this latest volume separates fact from fiction, lesson from legend, and myth from marvel. Endlessly illuminating and entertaining, The Science of Why, Volume 5 is five times the fun for new and old readers of the series.
Author: Scott Weems
Publisher: Basic Books
ISBN: 0465080804
Category : Psychology
Languages : en
Pages : 258
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Book Description
An entertaining tour of the science of humor and laughter Humor, like pornography, is famously difficult to define. We know it when we see it, but is there a way to figure out what we really find funny -- and why? In this fascinating investigation into the science of humor and laughter, cognitive neuroscientist Scott Weems uncovers what's happening in our heads when we giggle, guffaw, or double over with laughter. While we typically think of humor in terms of jokes or comic timing, in Ha! Weems proposes a provocative new model. Humor arises from inner conflict in the brain, he argues, and is part of a larger desire to comprehend a complex world. Showing that the delight that comes with "getting" a punchline is closely related to the joy that accompanies the insight to solve a difficult problem, Weems explores why surprise is such an important element in humor, why computers are terrible at recognizing what's funny, and why it takes so long for a tragedy to become acceptable comedic fodder. From the role of insult jokes to the benefit of laughing for our immune system, Ha! reveals why humor is so idiosyncratic, and why how-to books alone will never help us become funnier people. Packed with the latest research, illuminating anecdotes, and even a few jokes, Ha! lifts the curtain on this most human of qualities. From the origins of humor in our brains to its life on the standup comedy circuit, this book offers a delightful tour of why humor is so important to our daily lives.
Author: Ruha Benjamin
Publisher: Stanford University Press
ISBN: 0804786739
Category : Science
Languages : en
Pages : 268
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Book Description
“An engaging, insightful, and challenging call to examine both the rhetoric and reality of innovation and inclusion in science and science policy.” —Daniel R. Morrison, American Journal of Sociology Stem cell research has sparked controversy and heated debate since the first human stem cell line was derived in 1998. Too frequently these debates devolve to simple judgments—good or bad, life-saving medicine or bioethical nightmare, symbol of human ingenuity or our fall from grace—ignoring the people affected. With this book, Ruha Benjamin moves the terms of debate to focus on the shifting relationship between science and society, on the people who benefit—or don’t—from regenerative medicine and what this says about our democratic commitments to an equitable society. People’s Science uncovers the tension between scientific innovation and social equality, taking the reader inside California’s 2004 stem cell initiative, the first of many state referenda on scientific research, to consider the lives it has affected. Benjamin reveals the promise and peril of public participation in science, illuminating issues of race, disability, gender, and socio-economic class that serve to define certain groups as more or less deserving in their political aims and biomedical hopes. Ultimately, Ruha Benjamin argues that without more deliberate consideration about how scientific initiatives can and should reflect a wider array of social concerns, stem cell research—from African Americans’ struggle with sickle cell treatment to the recruitment of women as tissue donors—still risks excluding many. Even as regenerative medicine is described as a participatory science for the people, Benjamin asks us to consider if “the people” ultimately reflects our democratic ideals.
Author: Nicola Gaston
Publisher: Bridget Williams Books
ISBN: 090832166X
Category : Social Science
Languages : en
Pages : 55
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Book Description
Science changes the world because the creation of knowledge opens up new pathways for us to explore new ways of doing things, and new questions to ask. My optimism lies in the fact that I think that the answer to why science is sexist does all of these things. In this eye-opening BWB Text, Nicola Gaston, President of the New Zealand Association of Scientists, reveals the ways in which the discipline of science is sexist. From the under-representation of women to the argument that mental capabilities are gendered, Gaston demonstrates the extent of our unconscious bias against female scientists, and warns of its damaging consequences for science and for society. In asking what can be done to combat this bias, she calls for us to rethink not just our attitudes towards gender, but also towards scientific knowledge and inquiry.
