Author: James Price Dillard
Publisher: SAGE
ISBN: 1412983134
Category : Language Arts & Disciplines
Languages : en
Pages : 457
Book Description
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.