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Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668462885
Category : Computers
Languages : en
Pages : 2012
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Book Description
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668462885
Category : Computers
Languages : en
Pages : 2012
Get Book Here
Book Description
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Dr. Asha Ambhaikar
Publisher: INENCE PUBLICATIONS PVT LTD
ISBN:
Category : Computers
Languages : en
Pages : 422
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Book Description
The National Conference on Recent Innovations in Emerging Computer Technologies (NCRIECT-2023) was held on the 9th and 10th of May 2023 at Kalinga University, Raipur. The conference was aimed at bringing together researchers, scholars, academicians, and industry professionals to discuss the latest advancements and innovations in the field of computer technologies. The conference began with an opening ceremony, where the chief guests and dignitaries were welcomed by the organizers. The keynote address was delivered by a renowned expert in the field of computer technologies, who spoke about the importance of innovation in driving progress and growth in the industry. This was followed by technical sessions, where researchers and professionals presented their papers on various topics related to computer technologies. The technical sessions covered a wide range of topics, including but not limited to artificial intelligence, machine learning, data science, computer networks, security and privacy, computer graphics and visualization, software engineering, and emerging technologies. The presentations were well-received by the audience, who actively participated in the discussions and provided valuable feedback to the presenters. Apart from the technical sessions, the conference also featured a panel discussion on the topic of "The Future of Computer Technologies". The panel comprised experts from academia and industry, who shared their insights and perspectives on the future direction of the field. The discussion covered various topics, such as the impact of emerging technologies like blockchain and quantum computing, the role of artificial intelligence and machine learning in shaping the future of work, and the challenges and opportunities in ensuring the ethical use of technology. Overall, the conference provided a platform for researchers and professionals to share their ideas, insights, and experiences, and to collaborate and network with their peers. The organizers thanked all the participants and sponsors for their support in making the conference a success, and announced plans to host a follow-up event next year.
Author: David G Collings
Publisher: Oxford University Press
ISBN: 0191075833
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
The Oxford Handbook of Talent Management offers academic researchers, advanced postgraduate students, and reflective practitioners a state-of-the-art overview of the key themes, topics, and debates in talent management. The Handbook is designed with a multi-disciplinary perspective in mind and draws upon perspectives from, inter alia, human resource management, psychology, and strategy to chart the topography of the area of talent management and to establish the base of knowledge in the field. Furthermore, each chapter concludes by identifying key gaps in our understanding of the area of focus. The Handbook is ambitious in its scope, with 28 chapters structured around five sections. These include the context of talent management, talent and performance, talent teams and networks, managing talent flows, and contemporary issues in talent management. Each chapter is written by a leading international scholar in the area and thus the volume represents the authoritative reference for anyone working in the area of talent management.
Author: Moez Ltifi
Publisher: CRC Press
ISBN: 1040031668
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.
Author: Wynn, Martin George
Publisher: IGI Global
ISBN: 1799877140
Category : Business & Economics
Languages : en
Pages : 487
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Book Description
Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Author: Feza Tabassum Azmi
Publisher: Cambridge University Press
ISBN: 1108482317
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
Provides students in HRM courses and practising managers with a comprehensive view of essential concepts and techniques in the subject.
Author: Archana Singh
Publisher: CRC Press
ISBN: 1000550370
Category : Computers
Languages : en
Pages : 304
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Book Description
This book highlights the state-of-the-art research on data usage, security, and privacy in the scenarios of the Internet of Things (IoT), along with related applications using Machine Learning and Big Data technologies to design and make efficient Internet-compatible IoT systems. ICT and Data Sciences brings together IoT and Machine Learning and provides the careful integration of both, along with many examples and case studies. It illustrates the merging of two technologies while presenting basic to high-level concepts covering different fields and domains such as the Hospitality and Tourism industry, Smart Clothing, Cyber Crime, Programming, Communications, Business Intelligence, all in the context of the Internet of Things. The book is written for researchers and practitioners, working in Information Communication Technology and Computer Science.
Author: Amina Omrane
Publisher: Springer Nature
ISBN: 3031241010
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
This book examines the application, challenges and opportunities related to the use of digital technologies in business, economics and education. In this context, the enclosed contributions identify the impact of artificial intelligence, machine learning, internet of things (IOT), computer vision, big data analytics and other advance technology in the area of business, economics and education. The book examines such themes as digital technology for smart business, the progress of the circular economy, the application of IOT in education, the use of drones in agri-business, business forecasting using smart technology, artificial intelligence in healthcare, among others.
Author: Saura, Jose Ramon
Publisher: IGI Global
ISBN: 1799896110
Category : Computers
Languages : en
Pages : 410
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Book Description
In today’s global culture where the internet has established itself as a main tool of communication, the global system of economy and regulations, as well as data and decisions based on data analysis, have become essential for public actors and institutions. Governments need to be updated and use the latest technologies to understand what society’s demands are, and user behavioral data, which can be pulled by intelligent applications, can offer tremendous insights into this. The Handbook of Research on Artificial Intelligence in Government Practices and Processes identifies definitional perspectives of behavioral data science and what its use by governments means for automation, predictability, and risks to privacy and free decision making in society. Many governments can train their algorithms to work with machine learning, leading to the capacity to interfere in the behavior of society and potentially achieve a change in societal behavior without society itself even being aware of it. As such, the use of artificial intelligence by governments has raised concerns about privacy and personal security issues. Covering topics such as digital democracy, data extraction techniques, and political communications, this book is an essential resource for data analysts, politicians, journalists, public figures, executives, researchers, data specialists, communication specialists, digital marketers, and academicians.
Author: Singh Tanvi
Publisher:
ISBN: 9787096633992
Category :
Languages : en
Pages : 0
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Book Description
The chapter aims to provide an introduction to the topic of the research and assessing the significance of the study. The chapter also provides a background for undertaking the study and explains the concepts used in the study. It statesthe purpose and the objectives of the study to provide a clarity on the topic and the further research undertaken. The study also attempts to explore the usage of social media for talent acquisition process by the organisation and also its adoption by users for the job seeking activities. Manpower resource is an extremely important resource for the organisation. It helps the organisation achieve its business goals and objectives and contributes to the overall growth of the organisation. The Human Resource department of the organisation focuses on acquiring and retaining the talent in the organisation, thereby achieving the organisational objectives of having a talented workforce. Talent acquisition has been an integral function of the Human Resource department of an organisation. The focus of this function is not only on hiring people and filling the positions but hiring people with appropriate skills which meet the organisational requirement. The companies are continuously competing to acquire talented people in the organisation. The challenge also remains in terms of hiring skilled people at a shorter period of time. The Human resource department needs to win this war of talent by understanding the talent requirementbased on the changing nature of the business and make them a part of the organisation soon.
