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Author: Eleonora Pantano
Publisher: Taylor & Francis
ISBN: 100077919X
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer — consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) — is emerging as a promising area for future marketing and retailing studies. The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon. The chapters in this book were originally published as a special issue of the Journal of Marketing Management.
Author: Eleonora Pantano
Publisher: Taylor & Francis
ISBN: 100077919X
Category : Business & Economics
Languages : en
Pages : 229
Get Book Here
Book Description
This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer — consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) — is emerging as a promising area for future marketing and retailing studies. The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon. The chapters in this book were originally published as a special issue of the Journal of Marketing Management.
Author: Eleonora Pantano
Publisher: Springer
ISBN: 3030126080
Category : Business & Economics
Languages : en
Pages : 118
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Book Description
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264904646
Category :
Languages : en
Pages : 252
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Book Description
How might digital technology and notably smart technologies based on artificial intelligence (AI), learning analytics, robotics, and others transform education? This book explores such question. It focuses on how smart technologies currently change education in the classroom and the management of educational organisations and systems.
Author: Manuel Pedro Rodríguez Bolívar
Publisher: Springer
ISBN: 3319585770
Category : Political Science
Languages : en
Pages : 209
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Book Description
This book examines the introduction of smart technologies into public administrations and the organizational issues caused by these implementations, and the potential of information and communication technologies (ICTs) to rationalize and improve government, transform governance and organizational issues, and address economic, social, and environmental challenges. Cities are increasingly using new technologies in the delivery of public sector services and in the improvement of government transparency, business-led urban development, and urban sustainability. The book will examine specific smart projects that cities are embracing to improve transparency, efficiency, sustainability, mobility, and whether all cities are prepared to implement smart technologies and the incentives for promoting implementation. This focus on the smart technologies applied to public sector entities will be of interest to academics, researchers, policy-makers, public managers, international organizations and technical experts involved in and responsible for the governance, development and design of Smart Cities.
Author: James Shanteau
Publisher: Springer Science & Business Media
ISBN: 1461550890
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
Decision Science and Technology is a compilation of chapters written in honor of a remarkable man, Ward Edwards. Among Ward's many contributions are two significant accomplishments, either of which would have been enough for a very distinguished career. First, Ward is the founder of behavioral decision theory. This interdisciplinary discipline addresses the question of how people actually confront decisions, as opposed to the question of how they should make decisions. Second, Ward laid the groundwork for sound normative systems by noticing which tasks humans can do well and which tasks computers should perform. This volume, organized into five parts, reflects those accomplishments and more. The book is divided into four sections: `Behavioral Decision Theory' examines theoretical descriptions and empirical findings about human decision making. `Decision Analysis' examines topics in decision analysis.`Decision in Society' explores issues in societal decision making. The final section, `Historical Notes', provides some historical perspectives on the development of the decision theory. Within these sections, major, multi-disciplinary scholars in decision theory have written chapters exploring some very bold themes in the field, as an examination of the book's contents will show. The main reason for the health of the Decision Analysis field is its close links between theory and applications that have characterized it over the years. In this volume, the chapters by Barron and Barrett; Fishburn; Fryback; Keeney; Moreno, Pericchi, and Kadane; Howard; Phillips; Slovic and Gregory; Winkler; and, above all, von Winterfeldt focus on those links. Decision science originally developed out of concern with real decision problems; and applied work, such as is represented in this volume, will help the field to remain strong.
Author: Elena G. Popkova
Publisher: Springer Nature
ISBN: 3030591263
Category : Technology & Engineering
Languages : en
Pages : 1766
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Book Description
This proceedings book presents a comprehensive view of “smart” technologies and perspectives of their application in various areas of economic activity. The authors of the book combined the results of the cutting-edge research on the topic of “smart” technologies in the digital economy and Industry 4.0 and developed a unified scientific concept. The current experience has been considered, and the prospects for the application of “smart” technologies in society to promote social advance have been identified. “Smart” technologies in public administration and law, as well as the experience in development of e-government, have been examined. “Smart” technologies in business activity have been studied, and the transition from digital business to business 4.0 has been justified. The book contains the collection of the best works following the results of the 13th International Research-to-Practice Conference “Smart Technologies” for society, state and economy which was run by the Institute of Scientific Communications (ISC) and was held on July 2–3, 2020. The target audience of this book includes researchers investigating fundamental and applied problems of development of “smart” technologies, as well as concerned parties outside the academic community, in particular, representatives of the digital society, high-tech business entities and officials regulating the digital economy and Industry 4.0.
Author: Theodor Borangiu
Publisher: Springer
ISBN: 3030274772
Category : Technology & Engineering
Languages : en
Pages : 444
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Book Description
This proceedings book presents selected peer-reviewed papers from the 9th International Workshop on ‘Service Oriented, Holonic and Multi-agent Manufacturing Systems for the Industry of the Future’ organized by Universitat Politècnica de València, Spain, and held on October 3–4, 2019. The SOHOMA 2019 Workshop aimed to foster innovation in the digital transformation of manufacturing and logistics by promoting new concepts and methods and solutions through service orientation in holonic and agent-based control with distributed intelligence. The book provides insights into the theme of the SOHOMA’19 Workshop – ‘Smart anything everywhere – the vertical and horizontal manufacturing integration, ’ addressing ‘Industry of the Future’ (IoF), a term used to describe the 4th industrial revolution initiated by a new generation of adaptive, fully connected, analytical and highly efficient robotized manufacturing systems. This global IoF model describes a new stage of manufacturing, that is fully automatized and uses advanced information, communication and control technologies such as industrial IoT, cyber-physical production systems, cloud manufacturing, resource virtualization, product intelligence, and digital twin, edge and fog computing. It presents the IoF interconnection of distributed manufacturing entities using a ‘system-of-systems’ approach, discussing new types of highly interconnected and self-organizing production resources in the entire value chain; and new types of intelligent decision-making support based on from real-time production data collected from resources, products and machine learning processing. This book is intended for researchers and engineers working in the manufacturing value chain, and specialists developing computer-based control and robotics solutions for the ‘Industry of the Future’. It is also a valuable resource for master’s and Ph.D. students in engineering sciences programs.
Author: Hossain, Syed Far Abid
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Businesses must confront a pressing challenge—how to navigate the turbulent seas of market dynamics and technological advancements. As traditional business models face obsolescence in the wake of relentless innovation, enterprises failing to quickly to harness the power of advanced technologies risk fading into obscurity. This predicament sets the stage for a critical exploration of the profound impact of artificial intelligence (AI) and smart technology on the sustainability of entrepreneurial ventures. Without a strategic embrace of these innovations, businesses find themselves adrift, struggling to cope with the demands of a rapidly evolving market. Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship serves as a guide for entrepreneurs seeking to thrive in this era of unprecedented change. Readers begin with a deep dive into the challenges faced by contemporary businesses. This book meticulously dissects these challenges and provides guidance for those ready to chart a course toward sustainable success by leveraging the transformative and compelling aptitudes of AI. The proposed solution of the integration of AI and smart technologies into the business landscape is one of great promise.
Author: G. R. Kanagachidambaresan
Publisher: Springer Nature
ISBN: 3030343286
Category : Technology & Engineering
Languages : en
Pages : 252
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Book Description
This book provides solution for challenges facing engineers in urban environments looking towards smart development and IoT. The authors address the challenges faced in developing smart applications along with the solutions. Topics addressed include reliability, security and financial issues in relation to all the smart and sustainable development solutions discussed. The solutions they provide are affordable, resistive to threats, and provide high reliability. The book pertains to researchers, academics, professionals, and students. Provides solutions to urban sustainable development problems facing engineers in developing and developed countries Discusses results with industrial problems and current issues in smart city development Includes solutions that are reliable, secure and financially sound
Author: Denis B. Solovev
Publisher: Springer
ISBN: 3030185532
Category : Technology & Engineering
Languages : en
Pages : 807
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Book Description
This book features selected papers presented at The International Science and Technology Conference “FarEastCon”, which took place on October 2–4, 2018 in Vladivostok, Russian Federation. The conference represents an informational platform for accumulating expert opinion on projects and initiatives aimed at the implementation of farsighted scientific research and development; it also allows scientific and practical achievements to be shared with a wide circle of researchers. Sections of the conference are of interest for the broad range of experts involved in developing innovative solutions and organizing events that increase the efficiency of economic and innovative activities.
