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Author: Jeffrey A. Weimer
Publisher:
ISBN:
Category :
Languages : en
Pages : 64
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Book Description
There are many different economic development strategies that are utilized in neighborhood business districts. Each of the approaches focuses on strategic methods for improving the aesthetic design, organization strength, promotional power, or economic viability as outlined in the National Trust for Historic Preservation's Main Street Program . Although these categories are registered trademarks of the program they are applicable in many other ways to revitalization projects in business districts. Often times these efforts are coordinated or involve one or several of the methods. In many cases the economic component is avoided or ignored. The literature on neighborhood business districts and redevelopment suggest that this is a valuable component to creating diverse, successful, and sustainable business districts. In addition marketing and promoting these economic strengths, incentives, and organizations are incredibly valuable. This study examines the value of business oriented marketing for neighborhood businesses districts through case study analysis of Paducah, Kentucky, Bellevue, Kentucky, the Strip District in Pittsburgh, Pennsylvania, Allston Village in Boston, Massachusetts, and Rookwood Commons in Norwood, Ohio. The findings from the case study and literature review are then applied to the Covington Renaissance District which is a local neighborhood business district which has struggled to find its identity in the local market. The inherent economic value of these business attraction marketing strategies is justified through analysis of the process, the measurement techniques, and applied case study.
Author: Jeffrey A. Weimer
Publisher:
ISBN:
Category :
Languages : en
Pages : 64
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Book Description
There are many different economic development strategies that are utilized in neighborhood business districts. Each of the approaches focuses on strategic methods for improving the aesthetic design, organization strength, promotional power, or economic viability as outlined in the National Trust for Historic Preservation's Main Street Program . Although these categories are registered trademarks of the program they are applicable in many other ways to revitalization projects in business districts. Often times these efforts are coordinated or involve one or several of the methods. In many cases the economic component is avoided or ignored. The literature on neighborhood business districts and redevelopment suggest that this is a valuable component to creating diverse, successful, and sustainable business districts. In addition marketing and promoting these economic strengths, incentives, and organizations are incredibly valuable. This study examines the value of business oriented marketing for neighborhood businesses districts through case study analysis of Paducah, Kentucky, Bellevue, Kentucky, the Strip District in Pittsburgh, Pennsylvania, Allston Village in Boston, Massachusetts, and Rookwood Commons in Norwood, Ohio. The findings from the case study and literature review are then applied to the Covington Renaissance District which is a local neighborhood business district which has struggled to find its identity in the local market. The inherent economic value of these business attraction marketing strategies is justified through analysis of the process, the measurement techniques, and applied case study.
Author: Franz Kero
Publisher: diplom.de
ISBN: 3832461965
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
Inhaltsangabe:Abstract: This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing places is combined and shall offer the reader a new perspective of meeting regional economic objectives for places. This thesis is divided into two parts: a theoretical part (where industrial incentives are presented and Kotler s concept is explained and criticized) and an empirical part (where regional marketing is applied and tested for effectiveness). First, it will be defined what regional marketing is and what forms of incentives are considered. Then it will be presented how marketing strategies can be organized in a local environment, followed by a discussion how companies make location decisions. In the last chapter of the first part, a critical discussion of the regional marketing approach is presented. In the second part, an emphasis will be put on the case study; a location (Orange County, California, USA) where economic development based on marketing planning came to work. With a view to the situation and implications analyzed in the case study, it will be tried to scrutinize effectiveness and usefulness of economic development programs based on regional marketing principles for this place in question and in general. Inhaltsverzeichnis:Table of Contents: TABLE OF CONTENTS0 1.INTRODUCTION2 1.1Delineation of the problem3 1.2Marketing as a regional development approach4 1.3Methodology6 1.4Objectives and structure of the master s thesis6 1.5Region7 2DEFINITION OF REGIONAL MARKETING8 2.1Regional marketing and regional economic development11 OBJECTIVES13 2.2Major elements of a regional marketing program14 2.3Strategic market planning process16 2.3.1Conducting the place audit16 2.3.2Describing the vision and objectives18 2.3.3Formulating the strategy18 2.3.4Operative plan18 2.3.5Implementation and control19 2.4Organization of regional marketing programs19 2.4.1Forms of economic development organizations in the USA20 2.4.2Participants of a regional marketing program22 2.5Objectives of regional marketing programs23 2.5.1Increasing the attractiveness of a city as a place of [...]
Author: Marvin D Feit
Publisher: Routledge
ISBN: 1136773290
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
Unprecedented, broad coverage of downtown and community development topics from a practitioner’s viewpoint! Making Business Districts Work: Leadership and Management of Downtown, Main Street, Business District, and Community Development Organizations is the essential desk reference for downtown and community business district profe
Author: United States. Office of Community Planning and Development
Publisher:
ISBN:
Category : Federal aid to housing
Languages : en
Pages : 124
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Book Description
Author: Hsiu-Tzu Chang
Publisher:
ISBN:
Category : Central business districts
Languages : en
Pages : 241
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Book Description
Renewed attention to neighborhood commercial revitalization in the United States represents a holistic approach to neighborhood revitalization and the recognition of small business in the local economy. As tourism and real estate development become central elements in the new urban economy, these neighborhood shopping districts also carry potential utilitarian value as "sense of place" becomes an important amenity to attract visitors and potential residents. Using the Baltimore Main Streets program as a case study, this dissertation explores the increasing attention from the local government in organizing commercial revitalization activities using the "Main Street Approach". Through a mixed-method approach, this study situates the popularity of the program in the neoliberal context and examines the program implementation and potential impact. The popularity of this program in cities is built upon its four targeted areas of change--design, promotion, organization and economic restructuring-- by engaging the third sector in economic development at the very local level, primarily through historic preservation and event promotion. The program responds to the neoliberal market-oriented context where competition and self-help are essential to achieve institutional and economic efficiency. As a city-wide program, Baltimore Main Streets provides opportunities to incorporate small businesses into city's economic development agenda. By developing a Main Street typology, my research reveals the capacity to achieve full program implementation is highly shaped by the socio-economic conditions of the neighborhoods. Yet with an emphasis on historic preservation, special events, and volunteer participation, this particular approach to commercial revitalization has the potential to promote growth and "open up" neighborhoods to middle class residents and potential investors. By examining property appreciation, I found that program activities may signal that an area is ready to change and therefore boost the desirability of the neighborhood on the real estate market. To make Main Street a true place-making strategy beyond place promotion, it requires the recognition of neighborhood structural difference and allocates resource accordingly to revitalize the districts in all dimensions.
Author: Mihailo Temali
Publisher: Turner Publishing Company
ISBN: 1618589040
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
The step-by-step guide to turning any neighborhood around A weak local economy can be strengthened. A run-down neighborhood of boarded-up storefronts, litter-strewn sidewalks, high unemployment, and poorly-maintained housing can be transformed. An entire community can be lifted up. Mihailo (Mike) Temali knows this first-hand. He has spent nearly twenty years working in community-based economic development, helping cities as diverse as St. Paul, Minnesota, and Santiago, Chile. In this concrete, practical, jargon-free handbook, he describes a proven way to make any community a better place to live. Comprehensive, realistic, and easy-to-use If you don't already have a community economic development (CED) organization in place, Temali tells you how to set one up. Then he defines four pivot points that are crucial to neighborhood economies: 1) Revitalizing your commercial district; 2) Developing microbusinesses; 3) Developing your community workforce; and 4) Growing good neighborhood jobs. He explains how to choose your first pivot point, then guides you through the process of tackling each one. True stories of successful CED provide inspiration. Sidebars explore related issues: dealing with gentrification, finding potential partners, supporting microentrepreneurs, and more. Other CED professionals share their insights in “From the Field” notes. Appendices point you toward useful resources, show you how to use the Internet to research your regional economy, and include dozens of worksheets that will help you move from reading about CED to doing it. The Community Economic Development Handbook is precisely what you need to turn your neighborhood around!
Author: James DeFilippis
Publisher: Routledge
ISBN: 1135705232
Category : Social Science
Languages : en
Pages : 418
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Book Description
The Community Development Reader is the first comprehensive reader in the past thirty years that brings together practice, theory and critique concerning communities as sites of social change. With chapters written by some of the leading scholars and practitioners in the field, the book presents a diverse set of perspectives on community development. These selections inform the reader about established and emerging community development institutions and practices as well as the main debates in the field. The second edition is significantly updated and expanded to include a section on globalization as well as new chapters on the foreclosure crisis, and emerging forms of community .
Author: Wallace Rappe
Publisher:
ISBN:
Category : Chicago (Ill.)
Languages : en
Pages : 40
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Book Description
Author: Ian Bryan
Publisher: iUniverse
ISBN: 0595308813
Category : Community development
Languages : en
Pages : 0
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Book Description
What if you could build your business faster, gain regular media exposure, dramatically increase profits and sustain long term business relationships by uplifting and befriending the communities which make your business possible? Ian Bryan teaches city-based professionals how to break free from the expensive, unpredictable and insensitive marketing ecosystem which dominates business today. Community-Oriented Marketing is what Bryan calls "enlightened business development" because it branches out and empowers everyone involved. Rather than bombarding the population with advertisements, community-oriented marketers roll up their sleeves and get involved. They establish their brand by making values-based introductions and focusing on attraction rather than promotion. The result? A brilliant, profitable, socially responsible method of business development that generates outstanding results at one quarter the cost of traditional marketing.
Author: Candeub, Fleissig & Associates
Publisher:
ISBN:
Category : Urban renewal
Languages : en
Pages : 52
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Book Description
