The Role of Language and Symbols in Promotional Strategies and Marketing Schemes PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Role of Language and Symbols in Promotional Strategies and Marketing Schemes PDF full book. Access full book title The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by Epure, Manuela. Download full books in PDF and EPUB format.
Author: Epure, Manuela
Publisher: IGI Global
ISBN: 1522557792
Category : Business & Economics
Languages : en
Pages : 359
Get Book Here
Book Description
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Author: Epure, Manuela
Publisher: IGI Global
ISBN: 1522557792
Category : Business & Economics
Languages : en
Pages : 359
Get Book Here
Book Description
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1522569812
Category : Business & Economics
Languages : en
Pages : 357
Get Book Here
Book Description
One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Author: Yilmaz, Recep
Publisher: IGI Global
ISBN: 1522597913
Category : Business & Economics
Languages : en
Pages : 436
Get Book Here
Book Description
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 1522576185
Category : Business & Economics
Languages : en
Pages : 345
Get Book Here
Book Description
As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Author: Ozgen, Ozlen
Publisher: IGI Global
ISBN: 1522584927
Category : Social Science
Languages : en
Pages : 479
Get Book Here
Book Description
The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668462885
Category : Computers
Languages : en
Pages : 2012
Get Book Here
Book Description
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Granata, Giuseppe
Publisher: IGI Global
ISBN: 1522578579
Category : Business & Economics
Languages : en
Pages : 429
Get Book Here
Book Description
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Author: Belim, Célia
Publisher: IGI Global
ISBN: 1799843971
Category : Medical
Languages : en
Pages : 277
Get Book Here
Book Description
Successful communication can help to prevent health problems, promote healthy behaviors and lifestyles, and overcome health challenges. However, various issues have created obstacles for the promotion of health communication, including low health literacy, the reluctance of patients to admit their lack of understanding, the overestimation by health professionals of a patient’s level of understanding, and insufficient health literacy tools, to name a few. It is thus essential to convey the latest communication models and practices being used to increase health literacy and provide adequate health information to society. Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities explores and analyzes the fundamentals, models, and dimensions of health communication and offers practical solutions for better communications with direct outcomes in the optimization of citizens’ health literacy. The book also discusses and proposes more effective health communication models and practices as a tool for the construction of more solid and evident health outcomes. Covering topics such as cancer prevention, health professionals’ communication, and models of health communication, this text is essential for health professionals, communication professionals, professors, teachers, researchers, academicians, and students.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668456834
Category : Language Arts & Disciplines
Languages : en
Pages : 1681
Get Book Here
Book Description
Whether through speech, writing, or other methods, language and communication has been an essential tool for human cooperation and development. Across the world, language varies drastically based on culture and disposition. Even in areas in which the language is standardized, it is common to have many varieties of dialects. It is essential to understand applied linguistics and language practices to create equitable spaces for all dialects and languages. The Research Anthology on Applied Linguistics and Language Practices discusses in-depth the current global research on linguistics from the development of language to the practices in language acquisition. It further discusses the social factors behind language and dialect as well as cultural identity found behind unique traits in language and dialect. Covering topics such as linguistic equity, phonology, and sociolinguistics, this major reference work is an indispensable resource for linguists, pre-service teachers, libraries, students and educators of higher education, educational administration, ESL organizations, government officials, researchers, and academicians.
Author: Kreft, Jan
Publisher: IGI Global
ISBN: 1522591028
Category : Business & Economics
Languages : en
Pages : 333
Get Book Here
Book Description
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
