The Road to Political Victory PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Road to Political Victory PDF full book. Access full book title The Road to Political Victory by Eric C. Johnson. Download full books in PDF and EPUB format.
Author: Eric C. Johnson
Publisher:
ISBN:
Category : Campaign management
Languages : en
Pages : 119
Get Book Here
Book Description
"Reading The Road to Political Victory is like sitting down and having a conversation with Eric C. Johnson about running your campaign for local political office. Johnson draws on years of experience working and volunteering on campaigns to give some of his best tips to you. Readers will learn about the effective use of social media, communicating with ethnic communities within the neighborhood, and much more. There is even information inside on setting up your campaign budget, and how to effectively leverage being an incumbent in your re-election.This book is a must read for anyone considering running to serve in public office. Before you make your announcement and alert the media, do yourself a favor. Pick up this book and set yourself up for a successful and impactful campaign right from the beginning. Let The Road to Political Victory be your map toward victory on Election Day."...amazon.com
Author: Eric C. Johnson
Publisher:
ISBN:
Category : Campaign management
Languages : en
Pages : 119
Get Book Here
Book Description
"Reading The Road to Political Victory is like sitting down and having a conversation with Eric C. Johnson about running your campaign for local political office. Johnson draws on years of experience working and volunteering on campaigns to give some of his best tips to you. Readers will learn about the effective use of social media, communicating with ethnic communities within the neighborhood, and much more. There is even information inside on setting up your campaign budget, and how to effectively leverage being an incumbent in your re-election.This book is a must read for anyone considering running to serve in public office. Before you make your announcement and alert the media, do yourself a favor. Pick up this book and set yourself up for a successful and impactful campaign right from the beginning. Let The Road to Political Victory be your map toward victory on Election Day."...amazon.com
Author: Ron Faucheux
Publisher:
ISBN: 9780787268756
Category : Campaign management
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Ron Faucheux
Publisher:
ISBN: 9780787207441
Category : Campaign management
Languages : en
Pages : 592
Get Book Here
Book Description
Author: Jeffrey C. Alexander
Publisher: Oxford University Press
ISBN: 0199780021
Category : Political Science
Languages : en
Pages : 382
Get Book Here
Book Description
Contemporary observers of politics in America often reduce democracy to demography. Whatever portion of the vote not explained by the class, gender, race, and religious differences of voters is attributed to the candidates' positions on the issues of the day. But are these the only--or even the main--factors that determine the vote? The Performance of Politics develops a new way of looking at democratic struggles for power, explaining what happened, and why, during the 2008 presidential campaign in the United States. Drawing on vivid examples taken from a range of media coverage, participant observation at a Camp Obama, and interviews with leading political journalists, Jeffrey Alexander argues that images, emotion, and performance are the central features of the battle for power. While these features have been largely overlooked by pundits, they are, in fact, the primary foci of politicians and their staff. Obama and McCain painstakingly constructed heroic self-images for their campaigns and the successful projections of those images suffused not only each candidate's actual rallies, and not only their media messages, but also the ground game. Money and organization facilitate the ground game, but they do not determine it. Emotion, images, and performance do. Though an untested senator and the underdog in his own party, Obama succeeded in casting himself as the hero--and McCain the anti-hero--and the only candidate fit to lead in challenging times. Illuminating the drama of Obama's celebrity, the effect of Sarah Palin on the race, and the impact of the emerging financial crisis, Alexander's engaging narrative marries the immediacy and excitement of the final months of this historic presidential campaign with a new understanding of how politics work.
Author: Jules Lobel
Publisher: NYU Press
ISBN: 0814751911
Category : History
Languages : en
Pages : 331
Get Book Here
Book Description
An examination of how some legal issues are losing cases - but that's okay because advances are still possible.
Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307954803
Category : Political Science
Languages : en
Pages : 402
Get Book Here
Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Kerry K. Gershaneck
Publisher: Independently Published
ISBN:
Category : China
Languages : en
Pages : 0
Get Book Here
Book Description
"Political Warfare provides a well-researched and wide-ranging overview of the nature of the People's Republic of China (PRC) threat and the political warfare strategies, doctrines, and operational practices used by the Chinese Communist Party (CCP). The author offers detailed and illuminating case studies of PRC political warfare operations designed to undermine Thailand, a U.S. treaty ally, and Taiwan, a close friend"--
Author: Ron Faucheux
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 696
Get Book Here
Book Description
Collects 17 contributions adapted from articles published in Campaigns and Elections. Topics include fundraising, targeting and demographics, direct mail strategies and techniques, television and radio advertising, developing a message and strategy, public opinion, dealing with the media, grassroots lobbying, and campaigning in cyberspace. The book is intended for candidates, party officials, consultants, professors, and students. No index. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Scott Miller
Publisher: Red Wheel/Weiser
ISBN: 1632659557
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company
Author: G. Pomichter
Publisher: Createspace Independent Publishing Platform
ISBN: 9781494951986
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
This is the book THEY don't want you to read! This is the most comprehensive and easiest to follow road map to the political campaign trail. This easy to read, understandable and complete campaign guide will assist any candidate, campaign volunteer or campaign coordinator with all of the day-to-day activities associated with fielding a winning campaign team. With this set of basic tools, you are on your way to taking the field in America's most exciting sport: Politics! Take a peek behind the curtain at the same strategies and game plans used by America's most successful political consultants and campaign managers. With this tucked under your arm, your campaign is on its way to victory!
