Author: Amy Roche
Publisher:
ISBN: 9781925648294
Category : Business & Economics
Languages : en
Pages : 250

Get Book Here

Book Description
Have you been spending more than ever on marketing, but feel like your customers are responding less? Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn't seem to be enough? Do you know the retail environment has changed, but you're not sure how to respond? Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don't respond to the new problems of their customers will quickly be left behind. In this groundbreaking book about winning back the modern customer, Amy Roche describes the 'experiments' she performed in her own retail store. In The Retail Experiment you'll learn how to: leave behind old retail methods that no longer work understand, value and engage with the modern customer evaluate and capitalise on the changed shopping environment market to and communicate with customers make your store an exciting place to visit appeal to the emotions of your customers successfully position your business in the 'experience economy'. Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.

Author: Dhruv Grewal
Publisher: Emerald Group Pub Limited
ISBN: 9781784410018
Category : Business & Economics
Languages : en
Pages : 220

Get Book Here

Book Description
This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing: Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the ever-shifting landscape due to influences such as mobile devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to purchase. Although there are many points along the path to purchase which are important to understand, this edition of RMR is devoted to the topic of in-store marketing actions to understand their impact on shopper reactions to offers. The chapters highlight new technologies (e.g., mobile, digital displays) and information aids (e.g., nutrition scores, floor signage) being used by leading retailers to influence the path to purchase. In addition, new research technologies (e.g., eye-tracking, heat maps, in-store experiments) and models that are being used to assess the effectiveness of the path to purchase tactics are discussed.

Author: Ruth Leigh
Publisher:
ISBN:
Category : Clerks (Retail trade)
Languages : en
Pages : 268

Get Book Here

Book Description

Author: U.S. Office of Experiment Stations
Publisher:
ISBN:
Category : Agricultural experiment stations
Languages : en
Pages : 1146

Get Book Here

Book Description

Author: Johannes Ledolter
Publisher: Stanford University Press
ISBN: 9780804756129
Category : Business & Economics
Languages : en
Pages : 326

Get Book Here

Book Description
This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.

Author: United States. Agricultural Research Service
Publisher:
ISBN:
Category : Agricultural experiment stations
Languages : en
Pages : 1278

Get Book Here

Book Description

Author: Hawaii Agricultural Experiment Station
Publisher:
ISBN:
Category : Agricultural experiment stations
Languages : en
Pages : 522

Get Book Here

Book Description

Author: United States. Congress. House
Publisher:
ISBN:
Category :
Languages : en
Pages : 2412

Get Book Here

Book Description

Author: United States. Congress. House. Committee on Appropriations
Publisher:
ISBN:
Category :
Languages : en
Pages : 2406

Get Book Here

Book Description

Author: United States. Office of Experiment Stations
Publisher:
ISBN:
Category : Agricultural experiment stations
Languages : en
Pages : 1032

Get Book Here

Book Description