Author: Tony Schwartz
Publisher: Doubleday
ISBN: 9780385088954
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
The Responsive Chord
Author: Tony Schwartz
Publisher: Doubleday
ISBN: 9780385088954
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
Publisher: Doubleday
ISBN: 9780385088954
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
Media, the Second God
Author: Tony Schwartz
Publisher: Doubleday
ISBN: 9780385181327
Category : Social Science
Languages : en
Pages : 194
Book Description
Examines the media's increasing influence in medicine, education, business, politics, and daily life
Publisher: Doubleday
ISBN: 9780385181327
Category : Social Science
Languages : en
Pages : 194
Book Description
Examines the media's increasing influence in medicine, education, business, politics, and daily life
Messages
Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315424711
Category : Language Arts & Disciplines
Languages : en
Pages : 297
Book Description
This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:•Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger’s years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons
Publisher: Routledge
ISBN: 1315424711
Category : Language Arts & Disciplines
Languages : en
Pages : 297
Book Description
This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:•Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger’s years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons
Reaching the public, trade-marks
Author: Axel Petrus Johnson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 372
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 372
Book Description
The Human Thinking System User's Manual
Author: Olek Netzer
Publisher: LIT Verlag
ISBN: 3643964021
Category : Psychology
Languages : en
Pages : 176
Book Description
Building on the time-tested, reality-based discipline of general semantics, Olek Netzer provides a guide for clear and critical thinking, a guide for the perplexed that steers individuals in the direction of enhanced rationality and improved evaluation of our experiences, environments, and ourselves. His concern is with both our psychological well being and our societal health, as he addresses interpersonal relations as well as political persuasion and propaganda, drawing on some of the most important thinkers of the past century Lance Strate, President of the Institute of General Semantics, Professor of Communication and Media Studies at Fordham University. Olek Netzer is an independent researcher in Political Psychology and a political activist residing in Tel Aviv, Israel.
Publisher: LIT Verlag
ISBN: 3643964021
Category : Psychology
Languages : en
Pages : 176
Book Description
Building on the time-tested, reality-based discipline of general semantics, Olek Netzer provides a guide for clear and critical thinking, a guide for the perplexed that steers individuals in the direction of enhanced rationality and improved evaluation of our experiences, environments, and ourselves. His concern is with both our psychological well being and our societal health, as he addresses interpersonal relations as well as political persuasion and propaganda, drawing on some of the most important thinkers of the past century Lance Strate, President of the Institute of General Semantics, Professor of Communication and Media Studies at Fordham University. Olek Netzer is an independent researcher in Political Psychology and a political activist residing in Tel Aviv, Israel.
Library of Advertising
Author: Axel Petrus Johnson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 378
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 378
Book Description
National Magazine ...
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1186
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1186
Book Description
The Canada Lancet and Practitioner. ...
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 576
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 576
Book Description
Moby-Dick
Author: Herman Melville
Publisher: Everyman's Library
ISBN: 0679405593
Category : Fiction
Languages : en
Pages : 642
Book Description
Moby-Dick is Herman Melville’s great adventure of the sea and the life of the soul, featuring the timeless characters Ishmael, Ahab, and Queequeg, and presented here in a beautiful Everyman’s Library hardcover edition. A giant of American literature, Melville is justly honored for the epic sweep of his mind, but his lyricism, his skill in rendering the minute, the particular, and the local was equally sublime. These qualities are on full display in Moby-Dick, his breathtaking maritime masterpiece of belief, friendship, obsession, and whaling. Published in the same five-year span as The Scarlet Letter, Walden, and Leaves of Grass, Moby-Dick stands alone as the ultimate achievement in that stunning period—and in all of American letters. With an introduction by Larzer Ziff. Everyman's Library pursues the highest production standards, printing on acid-free cream-colored paper, with full-cloth cases with two-color foil stamping, decorative endpapers, silk ribbon markers, European-style half-round spines, and a full-color illustrated jacket. Everyman’s Library Classics include an introduction, a select bibliography, and a chronology of the author's life and times.
Publisher: Everyman's Library
ISBN: 0679405593
Category : Fiction
Languages : en
Pages : 642
Book Description
Moby-Dick is Herman Melville’s great adventure of the sea and the life of the soul, featuring the timeless characters Ishmael, Ahab, and Queequeg, and presented here in a beautiful Everyman’s Library hardcover edition. A giant of American literature, Melville is justly honored for the epic sweep of his mind, but his lyricism, his skill in rendering the minute, the particular, and the local was equally sublime. These qualities are on full display in Moby-Dick, his breathtaking maritime masterpiece of belief, friendship, obsession, and whaling. Published in the same five-year span as The Scarlet Letter, Walden, and Leaves of Grass, Moby-Dick stands alone as the ultimate achievement in that stunning period—and in all of American letters. With an introduction by Larzer Ziff. Everyman's Library pursues the highest production standards, printing on acid-free cream-colored paper, with full-cloth cases with two-color foil stamping, decorative endpapers, silk ribbon markers, European-style half-round spines, and a full-color illustrated jacket. Everyman’s Library Classics include an introduction, a select bibliography, and a chronology of the author's life and times.
SALESMANSHIP
Author: International Correspondence Schools
Publisher:
ISBN:
Category :
Languages : en
Pages : 608
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 608
Book Description