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Author: Tony Schwartz
Publisher: Doubleday
ISBN: 9780385088954
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
Author: Tony Schwartz
Publisher: Doubleday
ISBN: 9780385088954
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
Author: Arthur Asa Berger
Publisher: Rowman & Littlefield
ISBN: 9780742554443
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing and comes complete with updated ads and Berger's signature drawings. Whether new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.
Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 131542472X
Category : Computers
Languages : en
Pages : 241
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Book Description
A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social media, and visual communication.
Author: Elmer E. Critchfield
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1148
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Book Description
Author: John E. Kennedy
Publisher: Lulu.com
ISBN: 1387174150
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ""But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. ""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. ""When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People, ' - to produce a 'General impression on the Trade, ' and to 'Influence Sales' for the salesmen. ""The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost."" Get Your Copy Today.
Author: Gary A. Copeland
Publisher: Bloomsbury Publishing USA
ISBN: 0313370079
Category : Political Science
Languages : en
Pages : 294
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Book Description
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Communication policy
Languages : en
Pages : 548
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Book Description
Author: Tony Schwartz
Publisher: Doubleday
ISBN: 9780385181327
Category : Social Science
Languages : en
Pages : 194
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Book Description
Examines the media's increasing influence in medicine, education, business, politics, and daily life
Author: Dr. Robert C. Worstell
Publisher: Lulu.com
ISBN: 1312099976
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. "When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' — to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen. "The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost." Get this copy for yourself and learn these Secrets...
Author: David Sibbet
Publisher: John Wiley & Sons
ISBN: 1118471652
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leaders Visual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide—literally "trans-forming" communications and people's sense of what is possible. It describes seven essential tools for visual leaders—mental models, visual meetings, graphic templates, decision theaters, roadmaps, Storymaps, and virtual visuals—and examples of methods for implementation throughout an organization. Written for all levels of leadership in organizations, from department heads through directors, heads of strategic business units, and "C" level executives Explores how communications has become interactive and graphic and how these tools can be used to shape direction and align people for implementation Brings tools, methods and frameworks to life with stories of real organizations modeling these practices Visual Leaders answers the question of how design thinking and visual literacy can help to orient leaders to the complexity of contemporary organizations in the private, non-profit, and public sectors.
