Author: Panayotis Peter Yannopoulos
Publisher: St. Catharines, Ont. : Brock University, School of Administrative Studies
ISBN:
Category :
Languages : en
Pages : 38

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Author: birger wernerfelt
Publisher:
ISBN:
Category :
Languages : en
Pages : 21

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Author: John Dawes
Publisher:
ISBN:
Category :
Languages : en
Pages : 43

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This study examines the association between market orientation and company profitability. It incorporates two methodological approaches that have generally not been used in previous research. First, it uses lagged company and environmental control variables in the data analysis, to better discern their effects on profitability and hence, clarify any relationship between market orientation and performance. Second, it analyses the individual components of market orientation and their relationships with business profitability separately. The study finds that of the components of a market orientation, a competitor orientation emerges as the variable with the strongest association with performance. This association is robust in two models, one with solely cross sectional data, and the other with lagged control variables. In simple terms, the strongest distinguishing feature of high-profit firms in this study is that they are very attuned to the activities and characteristics of competitors. For managers, this reinforces the view that while a customer orientation is vital, competitor intelligence activities may also be a key factor in ensuring high performance. The implication for researchers is that each component of market orientation should not necessarily be assumed to have equally strong associations with profitability.

Author: Kenneth George
Publisher: Routledge
ISBN: 1134898622
Category : Business & Economics
Languages : en
Pages : 484

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As most economies remain caught in a global recession, that shows little sign of abatement, the importance of maintaining a flourishing industrial sector for the economic wellbeing of a country has rarely been so relevant. Industrial Organisation has long served as a basic introduction to this subject. The book is concerned with economic problems and policy issues that arise from the activities of firms. The authors reject the traditional micro-economic analysis of market structure in favour of studying conduct and performance in the context of macro-economic policy and the environment which this provides for firms. Substantially revised and updated to take account of developments in the subject since the publication of the last edition, Industrial Organization includes four new chapters which reflect the major new areas of interest in industrial economics over the last decade. These include the increasing importance of the service sector and problems of relatively low productivity growth within this, and questions relating to increased levels of international competition in a more open world economy. This is a comparative study, drawing on empirical evidence from the UK, USA and the EC. Mathematical and econometric requirements are kept to a minimum, and the text has long been regarded as the most accessible introduction to the subject.

Author: Wendy Lomax
Publisher: Routledge
ISBN: 075066651X
Category : Business & Economics
Languages : en
Pages : 232

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Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

Author: Elizabeth J. Wilson
Publisher: Springer
ISBN: 3319131621
Category : Business & Economics
Languages : en
Pages : 491

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This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Lourdesamy Iruthayasamy
Publisher: Springer Nature
ISBN: 9813365420
Category : Business & Economics
Languages : en
Pages : 130

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This book cuts through the strategy verbiage to get to the fundamentals of business strategy—its meaning, formulation, and implementation. Challenges to understanding strategy are examined, including institutions and national culture. Strategy theories are not just explained but assessed in terms of their validity, limitations, and applicability across countries, cultures, and organisations. The thinking and works of major strategists like Ohmae, Mintzberg, Porter, Rumelt, Barney, Prahalad, Hamel, Peng, Kim, and Mauborgne are reviewed in the context of strategic thinking, strategy formulation, and strategy implementation. The confusion and consensus in strategy are highlighted. While not prescriptive in terms of telling the corporate leader how to formulate strategy, for there is no one best strategy or one best way to formulate strategy, the book does identify broad approaches to corporate strategy formulation and implementation and the underlying principles. To this extent, corporate leaders and students and instructors of business and management will find the book informative and instructive.

Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 514

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Author: N. Venkatraman
Publisher: Forgotten Books
ISBN: 9780666190284
Category : Mathematics
Languages : en
Pages : 38

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Excerpt from The Market Share Profitability Relationship: Testing Temporal Stability Across Business Cycles The nature of the relationship between market share (ms) and business profitability (bp) continues to be a subject of importance to researchers in economics, marketing and strategic management. While the early studies (buzzell, Gale, and Sultan, 1975; Schoeffler, Buzzell, and Heany, 1974) reported a generally positive association between MS and bp, the later studies have attempted to model the nature of this relationship against the backdrop of environmental and strategy variables (jacobson, 1988; Jacobson and Aaker, 1985; Phillips, Chang, and Buzzell, 1983; Prescott, Kohli, and Venkatraman, 1986; Rumelt and Wensley, 1981; Woo, Specifically, two recent shifts are noteworthy: One, efforts at decomposing the observed correlation between MS and BP into direct and spurious (i. E. Accounted for by a set of antecedent strategy variables) effects (prescott et. Ai. 1986; Woo, as well as direct and indirect (i. E. Due to the impact of market share on the price-cost relationship) effects (phillips, Chang, and Buzzell, The other is to identify the lagged effects of market share on profitability (jacobson and Aaker, 1985; Jacobson, 1988; Anterasian and Phillips. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.