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Author: Pam Parry
Publisher: Lexington Books
ISBN: 0739189301
Category : Political Science
Languages : en
Pages : 187
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Book Description
In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.
Author: Pam Parry
Publisher: Lexington Books
ISBN: 0739189301
Category : Political Science
Languages : en
Pages : 187
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Book Description
In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.
Author: Stephen G. Rabe
Publisher: UNC Press Books
ISBN: 9780807842041
Category : History
Languages : en
Pages : 252
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Book Description
Stephen Rabe's timely book examines President Dwight D. Eisenhower's Latin American policy and assesses the president's actions in light of recent "Eisenhower revisionism." During his first term, Eisenhower paid little attention to Latin America but his objective there was clear: to prevent communism from gaining a foothold. The Eisenhower administration was prepared to cooperate with authoritarian military regimes, but not to fund developmental aid or vigorously promote political democracy. Two events in the second administration convinced Eisenhower that he had underestimated the extent of popular unrest_and thus the potential for Communist inroads: the stoning of Vice-President Richard M. Nixon in Caracas and the radicalization of the Cuban Revolution. He then began to support trade agreements, soft loans, and more strident measures that led to CIA involvement in the Bay of Pigs invasion and plots to assassinate Fidel Castro and Rafael Trujillo. In portraying Eisenhower as a virulent anti-Communist and cold warrior, Rabe challenges the Eisenhower revisionists who view the president as a model of diplomatic restraint.
Author: Victor Rosenberg
Publisher: McFarland
ISBN: 1476610606
Category : History
Languages : en
Pages : 333
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Book Description
Dwight D. Eisenhower and Nikita Khrushchev presided over a pivotal period in Soviet-American relations. The ongoing Korean War and the lack of an American ambassador in Moscow illustrate the strain in Soviet-American relations at the start of Eisenhower's presidency, but things changed after Stalin died only 44 days later. Stalin's successors began to liberalize both domestic and foreign policy in what became known as the Thaw. There was an increase in diplomatic exchanges, including the first modern summit conferences. Of even greater importance, the Soviet leaders began to reestablish the scientific, cultural, and tourist contacts that had been broken under Stalin. Because political and ideological tensions remained and there were still restrictions on contacts, the Soviet overtures can best be described as a half-offered hand of friendship, and perhaps it was less of a thaw than the end of a blizzard. Nevertheless, these contacts began a process which would help end the Cold War three decades later. This history of relations between the Soviet Union and the United States during the Eisenhower and Khrushchev administrations explores political, social and cultural exchanges, and assesses their impact upon the two countries. Besides diplomatic documents, memoirs from Americans and Soviets, and works of history, it relies upon eyewitness accounts by journalists, tourists and others to paint a detailed picture of the era. Notes are included for each chapter, and there is a bibliography and an index.
Author: Peter G. Boyle
Publisher: UNC Press Books
ISBN: 9780807849514
Category : Political Science
Languages : en
Pages : 256
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Book Description
The introduction and annotations by Boyle help place the letters in context, but, as the editor intended, the letters speak for their own importance. Collected here are personally written communications that reveal the warm relationship of the two men as well as their individual personalities and their grasp of the issues of the day. Paper edition (unseen), $10.95. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Irwin F. Gellman
Publisher: Yale University Press
ISBN: 0300181051
Category : History
Languages : en
Pages : 828
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Book Description
More than half a century after Eisenhower left office, the history of his presidency is so clouded by myth, partisanship, and outright fraud that most people have little understanding of how Ike's administration worked or what it accomplished. We know—or think we know—that Eisenhower distrusted his vice president, Richard Nixon, and kept him at arm's length; that he did little to advance civil rights; that he sat by as Joseph McCarthy's reckless anticommunist campaign threatened to wreck his administration; and that he planned the disastrous 1961 Bay of Pigs invasion of Cuba. None of this is true. The President and the Apprentice reveals a different Eisenhower, and a different Nixon. Ike trusted and relied on Nixon, sending him on many sensitive overseas missions. Eisenhower, not Truman, desegregated the military. Eisenhower and Nixon, not Lyndon Johnson, pushed the Civil Rights Act of 1957 through the Senate. Eisenhower was determined to bring down McCarthy and did so. Nixon never, contrary to recent accounts, saw a psychotherapist; but while Ike was recovering from his heart attack in 1955, Nixon was overworked, overanxious, overmedicated, and at the limits of his ability to function.
Author: Mark Perry
Publisher: Penguin
ISBN: 9781594201059
Category : Biography & Autobiography
Languages : en
Pages : 514
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Book Description
A military analyst delivers a revelatory account of the remarkable, evolving relationship forged between George Marshall and Dwight Eisenhower during World War II and into the Cold War.
Author: Anthony Eden (Earl of Avon)
Publisher: Univ of North Carolina Press
ISBN: 0807829358
Category : Political Science
Languages : en
Pages : 241
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Book Description
"Many of the letters have only recently been declassified, making it possible for the first time to publish this unique historic collection in its entirety."--BOOK JACKET.
Author: Chester J. Pach
Publisher: John Wiley & Sons
ISBN: 1119027675
Category : History
Languages : en
Pages : 755
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Book Description
A Companion to Dwight D. Eisenhower brings new depth to the historiography of this significant and complex figure, providing a comprehensive and up-to-date depiction of both the man and era. Thoughtfully incorporates new and significant literature on Dwight D. Eisenhower Thoroughly examines both the Eisenhower era and the man himself, broadening the historical scope by which Eisenhower is understood and interpreted Presents a complete picture of Eisenhower’s many roles in historical context: the individual, general, president, politician, and citizen This Companion is the ideal starting point for anyone researching America during the Eisenhower years and an invaluable guide for graduate students and advanced undergraduates in history, political science, and policy studies Meticulously edited by a leading authority on the Eisenhower presidency with chapters by international experts on political, international, social, and cultural history
Author: David Eisenhower
Publisher: Simon and Schuster
ISBN: 143919095X
Category : Biography & Autobiography
Languages : en
Pages : 338
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Book Description
When President Dwight Eisenhower left Washington, D.C., at the end of his second term, he retired to a farm in historic Gettysburg, Pennsylvania, that he had bought a decade earlier. Living on the farm with the former president and his wife, Mamie, were his son, daughter-in-law, and four grandchildren, the oldest of whom, David, was just entering his teens. In this engaging and fascinating memoir, David Eisenhower—whose previous book about his grandfather, Eisenhower at War, 1943–1945, was a finalist for the Pulitzer Prize—provides a uniquely intimate account of the final years of the former president and general, one of the giants of the twentieth century. In Going Home to Glory, Dwight Eisenhower emerges as both a beloved and forbidding figure. He was eager to advise, instruct, and assist his young grandson, but as a general of the army and president, he held to the highest imaginable standards. At the same time, Eisenhower was trying to define a new political role for himself. Ostensibly the leader of the Republican party, he was prepared to counsel his successor, John F. Kennedy, who sought instead to break with Eisenhower’s policies. (In contrast, Kennedy’s successor, Lyndon Johnson, would eagerly seek Eisenhower’s advice.) As the tumultuous 1960s dawned, with assassinations, riots, and the deeply divisive war in Vietnam, plus a Republican nominee for president in 1964 whom Eisenhower considered unqualified, the former president tried to chart the correct course for himself, his party, and the country. Meanwhile, the past continued to pull on him as he wrote his memoirs, and publishers and broadcasters asked him to reminisce about his wartime experiences. When his grandfather took him on a post-presidential tour of Europe, David saw firsthand the esteem with which monarchs, prime ministers, and the people of Europe held the wartime hero. Then as later, David was under the watchful eye of a grandfather who had little understanding of or patience with the emerging rock ’n’ roll generation. But even as David went off to boarding school and college, grandfather and grandson remained close, visiting and corresponding frequently. David and Julie Nixon’s romance brought the two families together, and Eisenhower strongly endorsed his former vice-president’s successful run for the presidency in 1968. With a grandson’s love and devotion but with a historian’s candor and insight, David Eisenhower has written a remarkable book about the final years of a great American whose stature continues to grow.
Author: Christopher Challender Child
Publisher:
ISBN: 9780880822206
Category : Presidents
Languages : en
Pages : 838
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Book Description
