Author: Craig Siegel
Publisher: John Wiley & Sons
ISBN: 1394182112
Category : Business & Economics
Languages : en
Pages : 231
Book Description
WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER Reinvention is ready when you are In The Reinvention Formula: How to Unlock a Bulletproof Mindset to Upgrade Your Life, accomplished speaker and performance coach Craig Siegel walks you through the exciting process of fundamentally redefining your identity and how you choose to show up in the world. In the book, you’ll find a new level of clarity, feel more worthy, learn to grow from failure and pivot successfully, find what sets your soul on fire, and commit to changing the course of your life and finding the fulfilment you’ve been missing. The author explores lasting lessons, stories, and strategies drawn from his popular The CLS Experience podcast where he has interviewed countless celebrities, athletes, thought leaders, and bestselling authors. The material within is raw, real, and relatable to anyone, from any background, and in any industry. You’ll also find: Strategies for eliminating negative, unproductive thoughts and replacing them with constructive new beliefs that drive incredible results in your personal and professional lives Ways to balance making an impact, earning a lucrative living, and cultivating a new mindset Methods for reimagining how you present yourself to other people The Reinvention Formula is a step-by-step walkthrough for anyone ready to put in the effort to completely reimagine how they relate to the world around them.
The Reinvention Formula
Author: Craig Siegel
Publisher: John Wiley & Sons
ISBN: 1394182112
Category : Business & Economics
Languages : en
Pages : 231
Book Description
WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER Reinvention is ready when you are In The Reinvention Formula: How to Unlock a Bulletproof Mindset to Upgrade Your Life, accomplished speaker and performance coach Craig Siegel walks you through the exciting process of fundamentally redefining your identity and how you choose to show up in the world. In the book, you’ll find a new level of clarity, feel more worthy, learn to grow from failure and pivot successfully, find what sets your soul on fire, and commit to changing the course of your life and finding the fulfilment you’ve been missing. The author explores lasting lessons, stories, and strategies drawn from his popular The CLS Experience podcast where he has interviewed countless celebrities, athletes, thought leaders, and bestselling authors. The material within is raw, real, and relatable to anyone, from any background, and in any industry. You’ll also find: Strategies for eliminating negative, unproductive thoughts and replacing them with constructive new beliefs that drive incredible results in your personal and professional lives Ways to balance making an impact, earning a lucrative living, and cultivating a new mindset Methods for reimagining how you present yourself to other people The Reinvention Formula is a step-by-step walkthrough for anyone ready to put in the effort to completely reimagine how they relate to the world around them.
Publisher: John Wiley & Sons
ISBN: 1394182112
Category : Business & Economics
Languages : en
Pages : 231
Book Description
WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER Reinvention is ready when you are In The Reinvention Formula: How to Unlock a Bulletproof Mindset to Upgrade Your Life, accomplished speaker and performance coach Craig Siegel walks you through the exciting process of fundamentally redefining your identity and how you choose to show up in the world. In the book, you’ll find a new level of clarity, feel more worthy, learn to grow from failure and pivot successfully, find what sets your soul on fire, and commit to changing the course of your life and finding the fulfilment you’ve been missing. The author explores lasting lessons, stories, and strategies drawn from his popular The CLS Experience podcast where he has interviewed countless celebrities, athletes, thought leaders, and bestselling authors. The material within is raw, real, and relatable to anyone, from any background, and in any industry. You’ll also find: Strategies for eliminating negative, unproductive thoughts and replacing them with constructive new beliefs that drive incredible results in your personal and professional lives Ways to balance making an impact, earning a lucrative living, and cultivating a new mindset Methods for reimagining how you present yourself to other people The Reinvention Formula is a step-by-step walkthrough for anyone ready to put in the effort to completely reimagine how they relate to the world around them.
The Reinvention Formula
Author: Craig Siegel
Publisher: John Wiley & Sons
ISBN: 1394182104
Category : Business & Economics
Languages : en
Pages : 231
Book Description
WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER Reinvention is ready when you are In The Reinvention Formula: How to Unlock a Bulletproof Mindset to Upgrade Your Life, accomplished speaker and performance coach Craig Siegel walks you through the exciting process of fundamentally redefining your identity and how you choose to show up in the world. In the book, you’ll find a new level of clarity, feel more worthy, learn to grow from failure and pivot successfully, find what sets your soul on fire, and commit to changing the course of your life and finding the fulfilment you’ve been missing. The author explores lasting lessons, stories, and strategies drawn from his popular The CLS Experience podcast where he has interviewed countless celebrities, athletes, thought leaders, and bestselling authors. The material within is raw, real, and relatable to anyone, from any background, and in any industry. You’ll also find: Strategies for eliminating negative, unproductive thoughts and replacing them with constructive new beliefs that drive incredible results in your personal and professional lives Ways to balance making an impact, earning a lucrative living, and cultivating a new mindset Methods for reimagining how you present yourself to other people The Reinvention Formula is a step-by-step walkthrough for anyone ready to put in the effort to completely reimagine how they relate to the world around them.
Publisher: John Wiley & Sons
ISBN: 1394182104
Category : Business & Economics
Languages : en
Pages : 231
Book Description
WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER Reinvention is ready when you are In The Reinvention Formula: How to Unlock a Bulletproof Mindset to Upgrade Your Life, accomplished speaker and performance coach Craig Siegel walks you through the exciting process of fundamentally redefining your identity and how you choose to show up in the world. In the book, you’ll find a new level of clarity, feel more worthy, learn to grow from failure and pivot successfully, find what sets your soul on fire, and commit to changing the course of your life and finding the fulfilment you’ve been missing. The author explores lasting lessons, stories, and strategies drawn from his popular The CLS Experience podcast where he has interviewed countless celebrities, athletes, thought leaders, and bestselling authors. The material within is raw, real, and relatable to anyone, from any background, and in any industry. You’ll also find: Strategies for eliminating negative, unproductive thoughts and replacing them with constructive new beliefs that drive incredible results in your personal and professional lives Ways to balance making an impact, earning a lucrative living, and cultivating a new mindset Methods for reimagining how you present yourself to other people The Reinvention Formula is a step-by-step walkthrough for anyone ready to put in the effort to completely reimagine how they relate to the world around them.
The Reinvention Equation
Author: Howard J. Parsons
Publisher: Balboa Press
ISBN: 1504371941
Category : Self-Help
Languages : en
Pages : 99
Book Description
The Reinvention Equation is a practical guide for baby boomers who have lost their rhythm that they were taught growing up as to how the world works. Howard Parsons had his first taste of life transition at age fourteen when his mother, his best friend, died. His anchor to his world, as he knew it, was gone. Not knowing how nor having tools to navigate his life, Howard turned to isolation, hard work, and alcohol to make the journey as best as he could. In the years to follow, Howard learned new skills and techniques to reinvent his life, providing deep satisfaction and gratitude for all that is available. Here is a blueprint that will show you the process to reinvent your life, get past old ways of doing things, and find once again your essential self as the guiding source in your life. In the new world order, which is not what baby boomers expected, thinking, feeling, and physical actions must be aligned with your essential self.
Publisher: Balboa Press
ISBN: 1504371941
Category : Self-Help
Languages : en
Pages : 99
Book Description
The Reinvention Equation is a practical guide for baby boomers who have lost their rhythm that they were taught growing up as to how the world works. Howard Parsons had his first taste of life transition at age fourteen when his mother, his best friend, died. His anchor to his world, as he knew it, was gone. Not knowing how nor having tools to navigate his life, Howard turned to isolation, hard work, and alcohol to make the journey as best as he could. In the years to follow, Howard learned new skills and techniques to reinvent his life, providing deep satisfaction and gratitude for all that is available. Here is a blueprint that will show you the process to reinvent your life, get past old ways of doing things, and find once again your essential self as the guiding source in your life. In the new world order, which is not what baby boomers expected, thinking, feeling, and physical actions must be aligned with your essential self.
Reinvention
Author: Shane Cragun
Publisher: Greenleaf Book Group
ISBN: 1626342873
Category : Business & Economics
Languages : en
Pages : 217
Book Description
The Age of Disruption Today’s disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change. The ability to pivot quickly, profoundly, and effectively might be the most important core competency individuals and organizations must attain in order to prosper in the new economy. And it isn’t enough to be able to change when they have to; leaders must change before they have to, in proactive ways that allow their organizations to leverage incoming global shockwaves to accelerate performance. Cragun and Sweetman use contemporary examples to drive important points home. Key strategies are couched in metaphors to create visual maps that will help the reader implement their new learnings at the moment of need. The stories and case studies are compelling, eclectic, and global, and take the reader beyond just the world of business. Reinvention includes chapter insights written by six global experts from six different geographical business regions around the globe.
Publisher: Greenleaf Book Group
ISBN: 1626342873
Category : Business & Economics
Languages : en
Pages : 217
Book Description
The Age of Disruption Today’s disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change. The ability to pivot quickly, profoundly, and effectively might be the most important core competency individuals and organizations must attain in order to prosper in the new economy. And it isn’t enough to be able to change when they have to; leaders must change before they have to, in proactive ways that allow their organizations to leverage incoming global shockwaves to accelerate performance. Cragun and Sweetman use contemporary examples to drive important points home. Key strategies are couched in metaphors to create visual maps that will help the reader implement their new learnings at the moment of need. The stories and case studies are compelling, eclectic, and global, and take the reader beyond just the world of business. Reinvention includes chapter insights written by six global experts from six different geographical business regions around the globe.
The Road to Reinvention
Author: Josh Linkner
Publisher: John Wiley & Sons
ISBN: 0470923431
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption. Throughout The Road to Reinvention, Linkner also explores the history—the great rise, unprecedented fall, and now rebirth—of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation. Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.
Publisher: John Wiley & Sons
ISBN: 0470923431
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption. Throughout The Road to Reinvention, Linkner also explores the history—the great rise, unprecedented fall, and now rebirth—of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation. Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.
The Proximity Principle
Author: Ken Coleman
Publisher: Ramsey Press
ISBN: 0978562038
Category : Business & Economics
Languages : en
Pages : 172
Book Description
Right now, 70% of Americans aren’t passionate about their work and are desperately longing for meaning and purpose. They’re sick of “average” and know there’s something better out there, but they just don’t know how to reach it. One basic principle―The Proximity Principle―can change everything you thought you knew about pursuing a career you love. In his latest book, The Proximity Principle, national radio host and career expert Ken Coleman provides a simple plan of how positioning yourself near the right people and places can help you land the job you love. Forget the traditional career advice you’ve heard! Networking, handing out business cards, and updating your online profile do nothing to set you apart from other candidates. Ken will show you how to be intentional and genuine about the connections you make with a fresh, unexpected take on resumes and the job interview process. You’ll discover the five people you should look for and the four best places to grow, learn, practice, and perform so you can step into the role you were created to fill. After reading The Proximity Principle, you’ll know how to connect with the right people and put yourself in the right places, so opportunities will come―and you’ll be prepared to take them.
Publisher: Ramsey Press
ISBN: 0978562038
Category : Business & Economics
Languages : en
Pages : 172
Book Description
Right now, 70% of Americans aren’t passionate about their work and are desperately longing for meaning and purpose. They’re sick of “average” and know there’s something better out there, but they just don’t know how to reach it. One basic principle―The Proximity Principle―can change everything you thought you knew about pursuing a career you love. In his latest book, The Proximity Principle, national radio host and career expert Ken Coleman provides a simple plan of how positioning yourself near the right people and places can help you land the job you love. Forget the traditional career advice you’ve heard! Networking, handing out business cards, and updating your online profile do nothing to set you apart from other candidates. Ken will show you how to be intentional and genuine about the connections you make with a fresh, unexpected take on resumes and the job interview process. You’ll discover the five people you should look for and the four best places to grow, learn, practice, and perform so you can step into the role you were created to fill. After reading The Proximity Principle, you’ll know how to connect with the right people and put yourself in the right places, so opportunities will come―and you’ll be prepared to take them.
Strategic Management of Health Care Organizations
Author: Linda E. Swayne
Publisher: John Wiley & Sons
ISBN: 1444300032
Category : Health & Fitness
Languages : en
Pages : 882
Book Description
The 6th edition of this established text is streamlined to a more manageable format, with the Appendices moved to the web-site and a significant shortening of the main text. There is a greater focus on the global analysis of industry and competition; and analysis of the internal environment. In consultation with feedback from their adopters, the authors have concentrated on the fundamentals of strategy analysis and the underlying sources of profit. This reflects waning interest among senior executives in the pursuit of short-term shareholder value. As ever students are provided with the guidance they need to strategic planning, analysis of the health services environment (internal and external) and lessons on implementation; with additional discussionssion of organizational capability, deeper treatment of sustainability and corporate social responsibility and more coverageof the sources of organizational inertia and competency traps. This edition is rich in new examples from real-world health care organizations. Chapters are brought to life by the 'Introductory Incidents', 'Learning Objectives', 'Perspectives', 'Strategy Capsules', useful chapter summaries; and questions for class discussion. All cases and examples have been updated or replaced. In this edition the teaching materials and web supplements have been greatly enhanced, with power-point slides, to give lecturers a unique resource.
Publisher: John Wiley & Sons
ISBN: 1444300032
Category : Health & Fitness
Languages : en
Pages : 882
Book Description
The 6th edition of this established text is streamlined to a more manageable format, with the Appendices moved to the web-site and a significant shortening of the main text. There is a greater focus on the global analysis of industry and competition; and analysis of the internal environment. In consultation with feedback from their adopters, the authors have concentrated on the fundamentals of strategy analysis and the underlying sources of profit. This reflects waning interest among senior executives in the pursuit of short-term shareholder value. As ever students are provided with the guidance they need to strategic planning, analysis of the health services environment (internal and external) and lessons on implementation; with additional discussionssion of organizational capability, deeper treatment of sustainability and corporate social responsibility and more coverageof the sources of organizational inertia and competency traps. This edition is rich in new examples from real-world health care organizations. Chapters are brought to life by the 'Introductory Incidents', 'Learning Objectives', 'Perspectives', 'Strategy Capsules', useful chapter summaries; and questions for class discussion. All cases and examples have been updated or replaced. In this edition the teaching materials and web supplements have been greatly enhanced, with power-point slides, to give lecturers a unique resource.
The Inner Work of Age
Author: Connie Zweig
Publisher: Simon and Schuster
ISBN: 1644113414
Category : Self-Help
Languages : en
Pages : 416
Book Description
• Award Winner in the Health: Aging/50+ category of the 2021 Best Book Awards sponsored by American Book Fest • Award Winner in Non-Fiction: Aging and Gerontology category of the 2021 Best Indie Book Award • Offers shadow-work and many diverse spiritual practices to help you break through denial to awareness, move from self-rejection to self-acceptance, repair the past to be fully present, and allow mortality to be a teacher • Reveals how to use inner work to uncover and explore the unconscious denial and resistance that erupts around key thresholds of later life • Includes personal interviews with prominent Elders, including Ken Wilber, Krishna Das, Fr. Thomas Keating, Anna Douglas, James Hollis, Rabbi Rami Shapiro, Ashton Applewhite, Roshi Wendy Nakao, Roger Walsh, and Stanislav Grof With extended longevity comes the opportunity for extended personal growth and spiritual development. You now have the chance to become an Elder, to leave behind past roles, shift from work in the outer world to inner work with the soul, and become authentically who you are. This book is a guide to help get past the inner obstacles and embrace the hidden spiritual gifts of age. Offering a radical reimagining of age for all generations, psychotherapist and bestselling author Connie Zweig reveals how to use inner work to uncover and explore the unconscious denial and resistance that erupts around key thresholds of later life, attune to your soul’s longing, and emerge renewed as an Elder filled with vitality and purpose. She explores the obstacles encountered in the transition to wise Elder and offers psychological shadow-work and diverse spiritual practices to help you break through denial to awareness, move from self-rejection to self-acceptance, repair the past to be fully present, reclaim your creativity, and allow mortality to be a teacher. Sharing contemplative practices for selfreflection, she also reveals how to discover ways to share your talents and wisdom to become a force for change in the lives of others. Woven throughout with wisdom from prominent Elders, including Ken Wilber, Krishna Das, Father Thomas Keating, Anna Douglas, James Hollis, Rabbi Rami Shapiro, Ashton Applewhite, Roshi Wendy Egyoku Nakao, Roger Walsh, and Stanislav Grof, this book offers tools and guidance to help you let go of past roles, expand your identity, deepen self-knowledge, and move through these life passages to a new stage of awareness, choosing to be fully real, transparent, and free to embrace a fulfilling late life.
Publisher: Simon and Schuster
ISBN: 1644113414
Category : Self-Help
Languages : en
Pages : 416
Book Description
• Award Winner in the Health: Aging/50+ category of the 2021 Best Book Awards sponsored by American Book Fest • Award Winner in Non-Fiction: Aging and Gerontology category of the 2021 Best Indie Book Award • Offers shadow-work and many diverse spiritual practices to help you break through denial to awareness, move from self-rejection to self-acceptance, repair the past to be fully present, and allow mortality to be a teacher • Reveals how to use inner work to uncover and explore the unconscious denial and resistance that erupts around key thresholds of later life • Includes personal interviews with prominent Elders, including Ken Wilber, Krishna Das, Fr. Thomas Keating, Anna Douglas, James Hollis, Rabbi Rami Shapiro, Ashton Applewhite, Roshi Wendy Nakao, Roger Walsh, and Stanislav Grof With extended longevity comes the opportunity for extended personal growth and spiritual development. You now have the chance to become an Elder, to leave behind past roles, shift from work in the outer world to inner work with the soul, and become authentically who you are. This book is a guide to help get past the inner obstacles and embrace the hidden spiritual gifts of age. Offering a radical reimagining of age for all generations, psychotherapist and bestselling author Connie Zweig reveals how to use inner work to uncover and explore the unconscious denial and resistance that erupts around key thresholds of later life, attune to your soul’s longing, and emerge renewed as an Elder filled with vitality and purpose. She explores the obstacles encountered in the transition to wise Elder and offers psychological shadow-work and diverse spiritual practices to help you break through denial to awareness, move from self-rejection to self-acceptance, repair the past to be fully present, reclaim your creativity, and allow mortality to be a teacher. Sharing contemplative practices for selfreflection, she also reveals how to discover ways to share your talents and wisdom to become a force for change in the lives of others. Woven throughout with wisdom from prominent Elders, including Ken Wilber, Krishna Das, Father Thomas Keating, Anna Douglas, James Hollis, Rabbi Rami Shapiro, Ashton Applewhite, Roshi Wendy Egyoku Nakao, Roger Walsh, and Stanislav Grof, this book offers tools and guidance to help you let go of past roles, expand your identity, deepen self-knowledge, and move through these life passages to a new stage of awareness, choosing to be fully real, transparent, and free to embrace a fulfilling late life.
Branded Entertainment
Author: Damaris Valero
Publisher: J. Ross Publishing
ISBN: 1604270942
Category : Business & Economics
Languages : en
Pages : 249
Book Description
“Native advertising, advertorials, paid content, brand placement…we all know that marketers are becoming content publishers. But how do all of the deals get done and what are the opportunities to be leveraged? Valero does a masterful job of explaining how to expertly maneuver within this burgeoning marketplace.” —Alvaro Saralegui, Media Consultant to the NFL, formerly Advertising and Marketing Director at Sports Illustrated “Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals is an immersive look at the elements of and players involved in a successful branded entertainment initiative. In this practical guide, Valero provides an in-depth understanding of the branded entertainment business written in a conversational tone that is easily understood by both novice and expert alike. She clearly demonstrates a high level of expertise held by few in this newly emerging blended advertising field, and provides the reader with beneficial insight by walking through the detailed steps necessary for such branded entertainment deals to come to fruition.” (The full review can be seen in the July 2015 edition of TheJournal of Brand Strategy) —Stacy Jones, CEO Hollywood Branded Inc. “Evolving techniques for bringing content to fruition have made many media business models obsolete. If you are in entertainment or advertising, Valero’s strategies for monetizing content while enhancing entertainment value and preserving brand integrity are invaluable.” —Margaret Gilmore, VP, Disney Interactive Our media options have increased and evolved more in the last decade then over the last century. This evolution affects all aspects of our lives and, more specifically, has forever altered how consumers interact with the brands vying for their attention on all types of media outlets. In today’s world, a brand cannot just preserve the status quo but must be positioned correctly within a tumultuous world of options for both advertisers and consumers. One of the big questions for a brand manager is whether to place the brand inside content that’s created exclusively with the brand in mind? This is the idea behind Branded Entertainment (BE). It is not product placement but a concept where brands and solid, entertaining content become truly intertwined. This book provides a thorough and practical understanding of the BE business including when it makes sense and when it doesn’t. It explains the roles and thought process of all parties involved in a potential deal: the brands, the networks, the content producers, and the ad/marketing agencies. Branded Entertainment outlines the many different scenarios that could surface in these arrangements depending on who leads a deal and who accepts production costs. It summarizes the do’s and don’ts of this business and gives the reader a checklist of things to keep in mind when at the deal table.
Publisher: J. Ross Publishing
ISBN: 1604270942
Category : Business & Economics
Languages : en
Pages : 249
Book Description
“Native advertising, advertorials, paid content, brand placement…we all know that marketers are becoming content publishers. But how do all of the deals get done and what are the opportunities to be leveraged? Valero does a masterful job of explaining how to expertly maneuver within this burgeoning marketplace.” —Alvaro Saralegui, Media Consultant to the NFL, formerly Advertising and Marketing Director at Sports Illustrated “Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals is an immersive look at the elements of and players involved in a successful branded entertainment initiative. In this practical guide, Valero provides an in-depth understanding of the branded entertainment business written in a conversational tone that is easily understood by both novice and expert alike. She clearly demonstrates a high level of expertise held by few in this newly emerging blended advertising field, and provides the reader with beneficial insight by walking through the detailed steps necessary for such branded entertainment deals to come to fruition.” (The full review can be seen in the July 2015 edition of TheJournal of Brand Strategy) —Stacy Jones, CEO Hollywood Branded Inc. “Evolving techniques for bringing content to fruition have made many media business models obsolete. If you are in entertainment or advertising, Valero’s strategies for monetizing content while enhancing entertainment value and preserving brand integrity are invaluable.” —Margaret Gilmore, VP, Disney Interactive Our media options have increased and evolved more in the last decade then over the last century. This evolution affects all aspects of our lives and, more specifically, has forever altered how consumers interact with the brands vying for their attention on all types of media outlets. In today’s world, a brand cannot just preserve the status quo but must be positioned correctly within a tumultuous world of options for both advertisers and consumers. One of the big questions for a brand manager is whether to place the brand inside content that’s created exclusively with the brand in mind? This is the idea behind Branded Entertainment (BE). It is not product placement but a concept where brands and solid, entertaining content become truly intertwined. This book provides a thorough and practical understanding of the BE business including when it makes sense and when it doesn’t. It explains the roles and thought process of all parties involved in a potential deal: the brands, the networks, the content producers, and the ad/marketing agencies. Branded Entertainment outlines the many different scenarios that could surface in these arrangements depending on who leads a deal and who accepts production costs. It summarizes the do’s and don’ts of this business and gives the reader a checklist of things to keep in mind when at the deal table.
The 10 Laws of Career Reinvention
Author: Pamela Mitchell
Publisher: Penguin
ISBN: 1101171170
Category : Business & Economics
Languages : en
Pages : 315
Book Description
Reinvention is the key to success in these volatile times—and Pamela Mitchell holds the key to reinvention! In The 10 Laws of Career Reinvention, America's Reinvention Coach® Pamela Mitchell offers every tool readers need to navigate the full arc of career change. Part I introduces the Reinvention Mindset, with what you need to know to be prepared mentally to get started. In Part II, you read the real-life stories of ten individuals who successfully made the leap to new and unexpected careers, using the 10 laws: The 1st Law: It Starts With a Vision for Your Life The 2nd Law: Your Body Is Your Best Guide The 3rd Law: Progress Begins When You Stop Making Excuses The 4th Law: What You Seek is on the Road Less Traveled The 5th Law: You’ve Got the Tools in Your Toolbox The 6th Law: Your Reinvention Board is Your Lifeline The 7th Law: Only a Native Can Give You the Inside Scoop The 8th Law: They Won't "Get" You Until You Speak Their Language The 9th Law: It Takes the Time That it Takes The 10th Law: The World Buys Into an Aura of Success Each story is followed by an in-depth lesson that explains how to adapt these laws to your own career goals, and what actions and precautions to take. The lessons answer all your tactical concerns about navigating the roadblocks, getting traction and managing your fears. The final section provides workbook exercises for fine-tuning your reinvention strategies for maximum results. Clear-headed, calming, practical, and thorough, this is the ideal action plan for getting through any career crisis and ending up securely in the lifestyle you've always dreamed of having.
Publisher: Penguin
ISBN: 1101171170
Category : Business & Economics
Languages : en
Pages : 315
Book Description
Reinvention is the key to success in these volatile times—and Pamela Mitchell holds the key to reinvention! In The 10 Laws of Career Reinvention, America's Reinvention Coach® Pamela Mitchell offers every tool readers need to navigate the full arc of career change. Part I introduces the Reinvention Mindset, with what you need to know to be prepared mentally to get started. In Part II, you read the real-life stories of ten individuals who successfully made the leap to new and unexpected careers, using the 10 laws: The 1st Law: It Starts With a Vision for Your Life The 2nd Law: Your Body Is Your Best Guide The 3rd Law: Progress Begins When You Stop Making Excuses The 4th Law: What You Seek is on the Road Less Traveled The 5th Law: You’ve Got the Tools in Your Toolbox The 6th Law: Your Reinvention Board is Your Lifeline The 7th Law: Only a Native Can Give You the Inside Scoop The 8th Law: They Won't "Get" You Until You Speak Their Language The 9th Law: It Takes the Time That it Takes The 10th Law: The World Buys Into an Aura of Success Each story is followed by an in-depth lesson that explains how to adapt these laws to your own career goals, and what actions and precautions to take. The lessons answer all your tactical concerns about navigating the roadblocks, getting traction and managing your fears. The final section provides workbook exercises for fine-tuning your reinvention strategies for maximum results. Clear-headed, calming, practical, and thorough, this is the ideal action plan for getting through any career crisis and ending up securely in the lifestyle you've always dreamed of having.