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Author: Steven G. Mandis
Publisher: BenBella Books, Inc.
ISBN: 1942952554
Category : Sports & Recreation
Languages : en
Pages : 345
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Book Description
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
Author: Steven G. Mandis
Publisher: BenBella Books, Inc.
ISBN: 1942952554
Category : Sports & Recreation
Languages : en
Pages : 345
Get Book Here
Book Description
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
Author: Rab MacWilliam
Publisher: Birlinn Ltd
ISBN: 1913538834
Category : Sports & Recreation
Languages : en
Pages : 210
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Book Description
The ultimate guide to Real Madrid. The Real Madrid Handbook is an entertaining compendium of fascinating facts, match coverage, stories, personalities and trivia from the biggest club team on the planet. Rab MacWilliam traces the history of Real Madrid from the early 20th century, examining its progress in the domestic cup and league, and analyses the impact that the Republic, the Spanish Civil War and the repressive authoritarian aftermath had on the club. He relates how the stunning success in European football in the mid-1950s to the early 1960s was one of the factors that helped to ease Spain's integration into Europe and explores the club's rise to become one of the most skilful and dominant teams in the global game over the last thirty years. Fascinating, informative, irreverent and insightful, The Real Madrid Handbook is the perfect guide to the history of this extraordinary club.
Author: John Carlin
Publisher: Bloomsbury Publishing USA
ISBN: 1596919639
Category : Sports & Recreation
Languages : en
Pages : 362
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Book Description
A look at soccer superstar David Beckham, the Real Madrid team he joined in 2003, and at how this combination has forever changed the face of the world's most popular sport.
Author: Jeffery Barrera
Publisher:
ISBN: 9781671796034
Category :
Languages : en
Pages : 114
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Book Description
A much-needed reference and guidebook for the Camino de Madrid. --- BASIC FACTS: 1. The Camino de Madrid starts at the Church of Santiago y San Juan Bautista in Madrid and ends in Sahagún. 2. It is officially 320 kilometres long, depending on the detours you make and number of times you get lost (or 676 kilometres if you continue to Santiago de Compostela). 3. It is usually walked in 13 stages, the ones proposed in this handbook. 4. It passes through four provinces (Madrid, Segovia, Valladolid and León); one that you will cross completely, south to north (Valladolid). 5. It passes over the highest point on any of the Caminos in Spain: the Fuenfría Mountain Pass at 1,796 metres. 6. It passes by five castles that are not in ruins (Manzanares el Real, Segovia, Coca, Simancas and Grajal de Campos). I like castles. 7. It passes by some of the finest examples of Mudéjar (Muslim artists and architects working for Christians in the Middle-Ages) architecture in Spain. 8. There are fully equipped pilgrim albergues that are open throughout the year. 9. It is well marked, with enough Camino signage to get you safely to Sahagún. 10. An estimated 2,000 pilgrims walked the Camino de Madrid in 2019. --- USING THIS HANDBOOK: This handbook is divided into 13 chapters, each chapter number corresponding to the suggested stage. There is also an introductory chapter describing Madrid and a final chapter describing Sahagún. The Numbered-Stage Chapters are organised as follows: 1) A map of the stage presenting the route and towns. Distances between towns are shown. 2) A topographic profile describing the elevation gains and losses on the stage. 3) A general description of the stage, the trail, the towns and highlights.4 ) A section describing route alternatives and options. 5) A section describing tricky and/or problematic sections. 6) A section describing the different places you will walk through such as their pilgrim services, monuments and other curiosities. 7) A final section providing information about the available pilgrim albergues for that stage.8)Each stage also includes a descriptive photo of the stage and, when necessary, a schematic town map. Buen Camino!
Author: Sid Lowe
Publisher: Bold Type Books
ISBN: 1568584512
Category : Sports & Recreation
Languages : en
Pages : 482
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Book Description
Fear and Loathing in La Liga is the definitive history of the greatest rivalry in world sport: FC Barcelona vs. Real Madrid. It's Messi vs. Ronaldo, Guardiola vs. Mourinho, the nation against the state, freedom fighters vs. Franco's fascists, plus majestic goals and mesmerizing skills. It's the best two teams on the planet going head-to-head. It's more than a game. It's a war. It's El Cláco. Only, it's not quite that simple. Spanish soccer expert and historian Sid Lowe covers 100 years of rivalry, athletic beauty, and excellence. Fear and Loathing in La Liga is a nuanced, revisionist, and brilliantly informed history that goes beyond sport. Lowe weaves together this story of the rivalry with the history and culture of Spain, emphasizing that it is "never about just the soccer." With exclusive testimonies and astonishing anecdotes, he takes us inside this epic battle, including the wounds left by the Civil War, Madrid's golden age in the fifties when they won five European cups, Johan Cruyff's Barcelona Dream Team, the doomed Galáico experiment, and LuíFigo's "betrayal." By exploring the history, politics, culture, economics, and language -- while never forgetting the drama on the field -- Lowe demonstrates the relationship between these two soccer giants and reveals the true story behind their explosive rivalry.
Author: Richard Fitzpatrick
Publisher: A&C Black
ISBN: 1408158795
Category : Sports & Recreation
Languages : en
Pages : 255
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Book Description
An investigation of the intrigue, politics and culture behind El Clásico - the hard-fought, long-running contest between two of the world's biggest football clubs - explaining the place sport's greatest rivalry has in Spanish life and the world of football.
Author: Steve McManaman
Publisher:
ISBN: 9780743256841
Category : Soccer
Languages : en
Pages : 304
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Book Description
When Steve McManaman joined Real Madrid in 1999 he was, according to his former manager, 'the first of Los Galacticos' -- the nickname given to the increasingly starry line-up at the premier Spanish team. Soon the ex-Liverpool star was playing alongside Ronaldo, Figo, Zidane and Beckham. It was an astonishing turnaround for a club that had been struggling to live up to its enormous reputation, and Steve was there to witness the most intense and interesting period of its development -- winning the league and two European Cups along the way. Written with the DAILY TELEGRAPH's Sarah Edworthy, who contributes her own insights through original interviews with the key players at Madrid, EL MACCA is not just a highly entertaining memoir of four years at the biggest club in Europe. Thoughtful and candid, it is also a fascinating insight into the process of playing -- and succeeding -- overseas.
Author: Scott Martin
Publisher:
ISBN:
Category :
Languages : en
Pages : 302
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Book Description
Real Madrid was a broken club. As Cristiano Ronaldo and Zinedine Zidane walked away from the Estadio Santiago Bernabéu, a full-blown identity crisis emerged. In one humiliating week, losses to Barcelona in the Copa del Rey and La Liga, as well as a UEFA Champions League exit at the hands of Ajax, effectively ended Real Madrid's hope of a 2018/19 trophy. From the highs of Zinedine Zidane's first tenure to the lows of the 2018/19 season, discover how Zizou revitalized a broken Real Madrid squad. "Revitalizing Real Madrid - The Tactics and Stats behind Zinedine Zidane's Success" takes an in-depth look at the ideas fueling Real Madrid's 2019/20 La Liga title run. Once a high-scoring team with a leaky defense, Zidane reshaped the team's approach, transforming them into Europe's top defensive side. Through tactical visualizations and contextualized statistics from Scott Martin, a senior analyst for Total Football Analysis, experience the revitalization of world soccer's greatest heavyweight, Real Madrid.
Author: Esteve Calzada
Publisher: A&C Black
ISBN: 1472903048
Category : Sports & Recreation
Languages : en
Pages : 273
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Book Description
Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes. How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? - FIFA grossed over £2.3 billion from the 2010 World Cup in South Africa. - The Champions League generates UEFA more than £1 billion in annual revenue. - Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/13 season was spent by just one club – Paris Saint-German. - Real Madrid's revenues increased 7 per cent in 2011/12 to €512 million, the highest in the world of -football for the eighth consecutive year. The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him. Full of real-world examples taken from his experiences at the frontlines, Esteve Calzada details how to get media presence, attract fans and generate revenue through the smart exploitation of facilities, sponsorships, television rights, players' image rights and the management of licensed products. This is a guide to sports marketing, but not a dry textbook. It is essential reading for sports marketers and sports marketing students, but fascinating to anyone interested in sport and the cascades of money in football.
Author: Jimmy Burns
Publisher:
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 448
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Book Description
After David Beckham moved to Real Madrid, it seemed the British press devoted more coverage to the Spanish game than their own. But while Beckham's arrival at Real Madrid captured the world's imagination, in the hands of author Jimmy Burns, this book is also about how Spain became Europe's most exciting country.
