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Author: Gajbhiye, Pranjali
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 524
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Book Description
The integration of quantum artificial intelligence (AI) into neuromarketing is revolutionizing how consumer behavior is understood and analyzed. By enhancing predictive analytics and uncovering subconscious responses, it enables more personalized and effective marketing strategies. This innovative approach fosters interdisciplinary collaboration, pushing the boundaries of traditional tools. As quantum AI transforms neuromarketing, it also raises important ethical considerations and challenges for future applications, shaping the future of consumer engagement. The Quantum AI Era of Neuromarketing integrates quantum AI with traditional neuromarketing, enhancing predictive analytics and understanding subconscious consumer behavior. It addresses ethical considerations, ensuring responsible use of advanced technologies, and explores future trends and challenges. Covering topics such as consumer behavior, machine learning, and virtual reality (VR), this book is an excellent resource for academicians, researchers, students, marketing professionals, executives, policymakers, and more.
Author: Gajbhiye, Pranjali
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 524
Get Book Here
Book Description
The integration of quantum artificial intelligence (AI) into neuromarketing is revolutionizing how consumer behavior is understood and analyzed. By enhancing predictive analytics and uncovering subconscious responses, it enables more personalized and effective marketing strategies. This innovative approach fosters interdisciplinary collaboration, pushing the boundaries of traditional tools. As quantum AI transforms neuromarketing, it also raises important ethical considerations and challenges for future applications, shaping the future of consumer engagement. The Quantum AI Era of Neuromarketing integrates quantum AI with traditional neuromarketing, enhancing predictive analytics and understanding subconscious consumer behavior. It addresses ethical considerations, ensuring responsible use of advanced technologies, and explores future trends and challenges. Covering topics such as consumer behavior, machine learning, and virtual reality (VR), this book is an excellent resource for academicians, researchers, students, marketing professionals, executives, policymakers, and more.
Author: Darwish, Dina
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 602
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Book Description
Today's social media networks play a role in many sectors of human life, including health, science, education, and social interaction. The use of social media has greatly impacted humans, bringing substantial changes in individual communication. Through the use of social media networks, individuals share a large amount of personal information, making the privacy and security of individuals a significant challenge social media platforms face. Social media platforms work to address the challenges of protecting user data, such as banking details and personally identifiable information. Further research into sufficient resources and social media architecture may ensure safe, secure media usage across various platforms and applications. Analyzing Privacy and Security Difficulties in Social Media: New Challenges and Solutions analyzes the numerous privacy and security challenges social media networks face, as well as the privacy dangers these networks present. It explores effective solutions to address the challenges of social media information privacy. This book covers topics such as cybersecurity, surveillance technology, and data science, and is a useful resource for computer engineers, media professionals, security and privacy technicians, business owners, academicians, scientists, and researchers.
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: Aleksej Heinze
Publisher: Taylor & Francis
ISBN: 1040087086
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Raja Rajamannar
Publisher: HarperCollins Leadership
ISBN: 1400224039
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Author: Hemachandran K
Publisher: CRC Press
ISBN: 1000615421
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Machine Learning is an integral tool in a business analyst’s arsenal because the rate at which data is being generated from different sources is increasing and working on complex unstructured data is becoming inevitable. Data collection, data cleaning, and data mining are rapidly becoming more difficult to analyze than just importing information from a primary or secondary source. The machine learning model plays a crucial role in predicting the future performance and results of a company. In real-time, data collection and data wrangling are the important steps in deploying the models. Analytics is a tool for visualizing and steering data and statistics. Business analysts can work with different datasets -- choosing an appropriate machine learning model results in accurate analyzing, forecasting the future, and making informed decisions. The global machine learning market was valued at $1.58 billion in 2017 and is expected to reach $20.83 billion in 2024 -- growing at a CAGR of 44.06% between 2017 and 2024. The authors have compiled important knowledge on machine learning real-time applications in business analytics. This book enables readers to get broad knowledge in the field of machine learning models and to carry out their future research work. The future trends of machine learning for business analytics are explained with real case studies. Essentially, this book acts as a guide to all business analysts. The authors blend the basics of data analytics and machine learning and extend its application to business analytics. This book acts as a superb introduction and covers the applications and implications of machine learning. The authors provide first-hand experience of the applications of machine learning for business analytics in the section on real-time analysis. Case studies put the theory into practice so that you may receive hands-on experience with machine learning and data analytics. This book is a valuable source for practitioners, industrialists, technologists, and researchers.
Author: Vipul Suri
Publisher: StoryMirror Infotech Pvt Ltd
ISBN: 8119445945
Category : Biography & Autobiography
Languages : en
Pages : 156
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Book Description
About the Book: "Itr" is a captivating novel that takes readers on a journey into the world of perfume creation and self-discovery. The story follows Vipul Suri, a promising perfume artisan, as he seeks to create his signature fragrance that reflects his soul. Along the way, he encounters his enigmatic grandfather, Raghunath Sahai Suri, a renowned perfumer, who becomes his mentor. As Vipul delves into the art of perfume-making, he travels the world, drawing inspiration from diverse landscapes and cultures. However, creating his masterpiece proves to be a formidable challenge as he navigates the fine line between tradition and creativity, facing self-doubt and learning patience and perseverance. The novel beautifully intertwines Vipul's personal journey of self-discovery with his quest for the perfect scent. Memories resurface, emotions stir, and hidden desires are unlocked through the power of scent. Readers are immersed in the artistry of perfume-making, where each ingredient tells a story and evokes emotions. "Itr" invites readers to explore the transformative power of fragrance, where it becomes a metaphor for life itself. It captures the allure of scent, the trials and triumphs of creation, and its profound impact on our perceptions, memories, and identity. This immersive novel resonates long after the final page, offering a sensory and emotional experience. About the Author: Coming from a family deeply entrenched in the fragrance industry, this individual belongs to a self-owned perfume house, celebrated as a pioneering Attar manufacturer. The family's perfumery legacy dates back to the 1950s when their grandfather initiated a small perfumery establishment in their hometown, Lucknow, India. This familial foundation set the stage for his journey into the realms of fragrance creation, manufacturing, and business management. His early fascination with perfumery ignited during high school, and his education in Pharmaceutical Science further broadened their knowledge, encompassing elements like cosmetics, chemistry, herbs, and analysis. The intricate world of fragrances, both natural and synthetic, was largely self-taught, with guidance from perfumery literature. It took him four dedicated years to refine their skills and produce commercially successful fragrances. Intriguingly, he also delved into the ancient art of creating Attars, employing traditional distillation methods that spanned several months. This process not only demanded patience but also deepened his understanding of natural ingredients. Expanding his horizons, he ventured into the global fragrance industry as an expert and evaluator, contributing their expertise to various product categories for clients across over five countries, serving numerous consumers, and continually evolving as a professional. He firmly believes that perfumery is an everlasting odyssey of learning, growth, and creation, where each fragrance conceals an unseen sensuality, waiting to be realized.
Author: Ping Chen
Publisher: Taylor & Francis
ISBN: 1040153569
Category : Business & Economics
Languages : en
Pages : 766
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Book Description
The Routledge International Handbook of Complexity Economics covers the historical developments and early concerns of complexity theorists and brings them into engagement with the world today. In this volume, a distinguished group of international scholars explore the state of the art of complexity economics, and how it may deliver new and relevant insights to the challenges of the 21st century. Complexity science started in 1899 when Henri Poincaré described the three-body problem. The first approaches in economics emerged somewhat later, in the 1980s, driven by the Brussels-Austin school. Since then, complexity economics has gone through numerous developments: departing from linear simplifications, applying physical algorithms, to evolutionary economics and big data. This book covers the basic principles and methods, and offers an overview of the various domains—ranging from diverse fields of productivity studies, agricultural economics, to monetary economics—as well as the current challenges such as climate change, epidemics and economic inequality where complexity economics can provide insight. It closes with a review of complexity political economy and policy. Offering a vibrant alternative to orthodox economics, this handbook is a crucial resource for advanced students, researchers and economists across the disciplines of heterodox economics, economic theory and econophysics.
Author: Thomas Zoega Ramsoy
Publisher: Neurons Incorporated
ISBN: 9788799760206
Category :
Languages : en
Pages : 204
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Book Description
How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neuroscience, and how it combines with economics and psychology, have allowed us to study of how different brain functions serve consumer behaviour. A commercial industry is emerging that offers novel ways to assess consumer attention, emotion and memory. This book, written by one of the leading figures in neuromarketing and consumer neuroscience, offers a comprehensive insight into the workings of the brain and its mind, and how this knowledge can inform our understanding of consumption behaviours. The book offers both basic and front-end academic insights, and includes chapters on sensation and perception; attention and consciousness; emotion and feeling; memory and learning; motivation and preference; and decision making. It also offers up to date and comprehensive insight about how the tools of neuroscience can be applied to assess consumer cognition and emotion. This book works as a landmark for this emerging academic and commercial disciplines, and to become a standard book of reference, just as the textbooks by Kotler and Keller have been for advertising and marketing.
