Author: Alain Ferrand
Publisher: Routledge
ISBN: 1136476881
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
Author: Yves C. Vanlandewijck
Publisher: John Wiley & Sons
ISBN: 111904510X
Category : Medical
Languages : en
Pages : 490
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Book Description
Part of the esteemed IOC Handbook of Sports Medicine and Science series, this new volume on Training and Coaching the Paralympic Athlete will be athlete-centred with each chapter written for the practical use of medical doctors and allied health personnel. The chapters also consider the role of medical science in the athlete’s sporting career and summarize current international scientific Paralympic literature. Provides a concise, authoritative overview of the science, medicine and psycho-social aspects of training and coaching disabled and Paralympic athletes Offers guidance on medical aspects unique to the training and coaching of Paralympic athletes Endorsed by both the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) Written and edited by global thought leaders in sports medicine
Author: Human Rights Watch
Publisher: Seven Stories Press
ISBN: 1609808851
Category : Political Science
Languages : en
Pages : 847
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Book Description
The best country-by-country assessment of human rights. The human rights records of more than ninety countries and territories are put into perspective in Human Rights Watch's signature yearly report. Reflecting extensive investigative work undertaken by Human Rights Watch staff, in close partnership with domestic human rights activists, the annual World Report is an invaluable resource for journalists, diplomats, and citizens, and is a must-read for anyone interested in the fight to protect human rights in every corner of the globe.
Author: Steve Bailey
Publisher: John Wiley & Sons
ISBN: 0470724315
Category : Medical
Languages : en
Pages : 302
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Book Description
Today the Paralympic Movement is recognised as a global sporting phenomenon attracting thousands of athletes from an ever-increasing number of countries. Athlete First provides a thoroughly researched history and analysis of the Paralympic Movement, including the development and organisation of the International Paralympic Committee. As well as recounting factual achievements and events, the book examines the position of sport and international competition for people with a disability within their changing historical context and in relation to the Olympic Movement and able-bodied sport. The first history of the origins and development of the Paralympic movement Examines disabled sport and international competition within their changing historical context Includes details of key players in the movement – on and off the field Written in an accessible style by a recognised historian Athlete First will prove invaluable to researchers and professionals involved in the field of sport and disability as well as sport scientists and physical education specialists with an interest in sports history. The Publisher appreciates the role played by the International Council of Sport Science and Physical Education (ICSSPE) in bringing this publication to fruition, and acknowledges the financial assistance provided by the International Olympic Committee.
Author: Andras Patay-Horvath
Publisher: Archaeolingua
ISBN: 9789639911727
Category :
Languages : en
Pages : 156
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Book Description
Even in antiquity it was debated when and why the Olympic Games had been established and by whom. Modern scholarship has also advanced a great number of hypotheses on the origins of the games (ranging from funeral games to harvest ceremonies/vegetation magic or even initiation rites), but a truly convincing reconstruction has not yet been formulated. The present volume off ers a new comprehensive explanation for the phenomenon and argues that the Games evolved from hunting and from animal ceremonialism observed among various hunting groups. This explanation is admittedly a hypothetical one, based mainly on the interpretation of the archaeological material and some ethnographic parallels, but conjecture is necessary due to the complete absence of contemporary written evidence. In addition, although it is essentially a simple theory that simultaneously explains many perplexing features of the Games in a coherent way, it must remain without definitive proof, as with all other previous similar explanations. "Anyone who takes issue is allowed a simple remedy: to off er something better, something that is coherent and constructive as an alternative."
Author: Jules Boykoff
Publisher: Routledge
ISBN: 1135938261
Category : Sports & Recreation
Languages : en
Pages : 182
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Book Description
The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
Author: Yves Vanlandewijck
Publisher: Wiley-Blackwell
ISBN: 9781444334043
Category : Medical
Languages : en
Pages : 312
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Book Description
This brand new Handbook addresses Paralympic sports and athletes, providing practical information on the medical issues, biological factors in the performance of the sports and physical conditioning. The book begins with a comprehensive introduction of the Paralympic athlete, followed by discipline-specific reviews from leading authorities in disability sport science, each covering the biomechanics, physiology, medicine, philosophy, sociology and psychology of the discipline. The Paralympic Athlete also addresses recent assessment and training tools to enhance the performance of athletes, particularly useful for trainers and coaches, and examples of best practice on athletes' scientific counseling are also presented. This new title sits in a series of specialist reference volumes, ideal for the use of professionals working directly with competitive athletes.
Author: Margaret Timmers
Publisher: Victoria & Albert Museum
ISBN:
Category : Art
Languages : en
Pages : 148
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Book Description
As snapshots through time, Olympic posters provide a fascinating record of the world. This collection of images offers an intensely visual representation of the modern Games, and shows the evolution of the Olympic Games poster as well.
Author: Gerd Nufer
Publisher: Routledge
ISBN: 0415626781
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.
Author: Dag Vidar Hanstad
Publisher: Routledge
ISBN: 1134471335
Category : Sports & Recreation
Languages : en
Pages : 270
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Book Description
The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012. The IOC hopes that the YOG will encourage young people to be more active and that they will bring the Olympic movement closer to its original founding values. This is the first book to be published on the Youth Olympic Games. It critically examines the origins of the Games and the motives of the Games organisers, as well as the organisation and management of the Games and their wider impact and significance. The first part of the book discusses the relationship between the YOG and the ideology of Olympism, in the context of broader developments in youth sport competitions. The second part investigates a wide range of managerial aspects including the bidding process, finance, the prominent role of young people on the organising committees and as volunteers, the role of media and sponsors, and the distinctive competition structure. The final part of the book assesses the current and likely future impact of the YOG on the host cities and countries, the IOC and on national youth sport policies. The Youth Olympic Games is essential reading for any researcher, advanced student or policy maker with an interest in Olympic Studies, sports development, sport policy, youth sport or event management.
