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Author: Marc A. Annacchino
Publisher:
ISBN: 9780750679930
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
The pursuit of New Product Development is an extended and in-depth study of Product Development as it fits into the broader subject of the entire product business development process. The expansion and refocus within the subject area from Annacchino's first Elsevier book will occur through the inclusion of new material, and the creation of ancillary material currently under development through work with the Milwaukee School of Engineering's Business Excellence program. The new material will include study-aids and questions, as well as a website containing related computer programs and solutions. As such, the book will have strong appeal in the academic markets for Industrial Engineering students and students in MBA or other management programs. The author intends to address the needs of industrial engineers on three different levels: •The practitioner will learn to expand his or her new product development knowledge through training and use of concepts, processes and tools used in prosecuting a development program. •The leader/manager is a level above the practitioner, and will be adept at anticipating problems and navigating solutions before they impact a program. The basic skill set is further developed through on the job training and seminars so the leader is able to synthesize and analyze plans beyond face value. •The master will have the skills to direct a program within his/her own company on an actual project. The masters are expected to demonstrate executive leadership actions which result in actual program success. The master will organize and manage a program within a company with senior management responsibility and measured results.
Author: Marc A. Annacchino
Publisher:
ISBN: 9780750679930
Category : Business & Economics
Languages : en
Pages : 512
Get Book Here
Book Description
The pursuit of New Product Development is an extended and in-depth study of Product Development as it fits into the broader subject of the entire product business development process. The expansion and refocus within the subject area from Annacchino's first Elsevier book will occur through the inclusion of new material, and the creation of ancillary material currently under development through work with the Milwaukee School of Engineering's Business Excellence program. The new material will include study-aids and questions, as well as a website containing related computer programs and solutions. As such, the book will have strong appeal in the academic markets for Industrial Engineering students and students in MBA or other management programs. The author intends to address the needs of industrial engineers on three different levels: •The practitioner will learn to expand his or her new product development knowledge through training and use of concepts, processes and tools used in prosecuting a development program. •The leader/manager is a level above the practitioner, and will be adept at anticipating problems and navigating solutions before they impact a program. The basic skill set is further developed through on the job training and seminars so the leader is able to synthesize and analyze plans beyond face value. •The master will have the skills to direct a program within his/her own company on an actual project. The masters are expected to demonstrate executive leadership actions which result in actual program success. The master will organize and manage a program within a company with senior management responsibility and measured results.
Author: Marc Annacchino
Publisher: Elsevier
ISBN: 0080469892
Category : Business & Economics
Languages : en
Pages : 601
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Book Description
Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.This book and accompanying tool set is the best investment you can make to ensure new product success!*Contains CD-ROM with over 50 software tools needed to implement programs*Presents a unique multidimensional perspective that comes from 26 years of experience and over 40 real implementations*Provides readers with blueprints for organizing and documenting their development programs
Author: Marc Annacchino
Publisher: Elsevier
ISBN: 0080468322
Category : Business & Economics
Languages : en
Pages : 525
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Book Description
The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today's global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. - Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle - Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance - Shows how to better identify and target product value propositions in product line extensions and in securing new markets
Author: Denis J. Hauptly
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814401798
Category : Technology & Engineering
Languages : en
Pages : 268
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Book Description
Author: Ian Goldin
Publisher: Oxford University Press
ISBN: 0191083860
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
What do we mean by development? How can citizens, governments and the international community foster development? The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In his new book, Ian Goldin considers the contributions that education, health, gender, equity and other dimensions of human well-being make to development, and discusses why it is also necessary to take into account the role of institutions and the rule of law as well as sustainability and environmental concerns.
Author: J. O. Eastlack, Jr.
Publisher: Marketing Classics Press
ISBN: 1613112556
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
Author: Lawrence Sanders
Publisher: Business Expert Press
ISBN: 160649242X
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
Author: Mark Dodgson
Publisher: OUP Oxford
ISBN: 0191003883
Category : Business & Economics
Languages : en
Pages : 722
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Book Description
The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by itself. For innovation to succeed, it needs to be properly managed. With contributions from 49 world-leading scholars, the Handbook explores the many sources of innovation, the broader social, economic, and technological contexts that encourage and constrain it, and the cutting-edge strategies and practices of innovation management. The book addresses the traditional concerns of innovation management—such as managing R&D, intellectual property, and creativity, and the contributions of science and marketing—but substantially extends traditional areas of interest. In this new volume, chapters examine emerging topics including design, social networks, open and social innovation, and innovation in business models, ecosystems, services, and platforms. The book explores the importance of innovation management for environmental sustainability, and its evolving nature and practice in Asia. Written in an accessible style, and with carefully selected bibliographies and a comprehensive index, the Handbook offers a uniquely authoritative and wide-ranging source of knowledge about innovation management. Each chapter identifies key issues and reviews the most important research findings. Future research questions are identified. The Handbook will be invaluable for students and faculty studying, researching, and teaching innovation, and for managers seeking to improve innovation outcomes in their organizations.
Author: Tugrul U. Daim
Publisher: Springer
ISBN: 3319056514
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in today’s fast-paced and hyper-competitive environment. This volume integrates academic and practical insights to present fresh perspectives on new product development and innovation, showcasing lessons learned on the technological frontier. The first part emphasizes decision making. The second part focuses on technology evaluation, including cost-benefit analysis, material selection and scenarios. The third part features in-depth case studies to present innovation management tools, such as customer needs identification, technology standardization and risk management. The fourth part highlights important international trends, such as globalization and outsourcing. Finally the fifth part explores social and political aspects.
Author: Karl T. Ulrich
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.
