Author: Marc Annacchino
Publisher: Elsevier
ISBN: 0080468322
Category : Business & Economics
Languages : en
Pages : 525
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Book Description
The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today's global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. - Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle - Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance - Shows how to better identify and target product value propositions in product line extensions and in securing new markets
Author: Marc Annacchino
Publisher: Elsevier
ISBN: 0080469892
Category : Business & Economics
Languages : en
Pages : 601
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Book Description
Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.This book and accompanying tool set is the best investment you can make to ensure new product success!*Contains CD-ROM with over 50 software tools needed to implement programs*Presents a unique multidimensional perspective that comes from 26 years of experience and over 40 real implementations*Provides readers with blueprints for organizing and documenting their development programs
Author: Denis J. Hauptly
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814401798
Category : Technology & Engineering
Languages : en
Pages : 268
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Book Description
Author: Ian Goldin
Publisher: Oxford University Press
ISBN: 0198778031
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
In this book Ian Goldin shows how the understanding of how nations escape poverty and achieve economic and social progress has changed as the pendulum has swung from arguments for state-led development to a preoccupation with market forces.
Author: Marc Annacchino
Publisher: Butterworth-Heinemann
ISBN: 0750677325
Category : Business & Economics
Languages : en
Pages : 602
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Book Description
Covers the entire process of product development from idea to launch without missing a step!
Author: Karl T. Ulrich
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.
Author: Robert G. Cooper
Publisher: Marketing Classics Press
ISBN: 1613112300
Category : Business & Economics
Languages : en
Pages : 57
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Book Description
Author: Lawrence Sanders
Publisher: Business Expert Press
ISBN: 160649242X
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
Author: Ron Basu
Publisher: Taylor & Francis
ISBN: 1351920367
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Project managers appear to accept the ’iron triangle’ of cost, budget and quality but in reality focus more on being on time and budget. Quality in projects is often paid mere lip service and relegated to tick-box compliance. This lack of clarity and focus on quality is often the source of project failures. Ron Basu’s Managing Quality in Projects shines the spotlight on this aspect of project management that can often be overshadowed by the pressure to deliver on time and on budget. His investigation focuses initially on defining the dimensions of quality in project management and identifying sources of measurement for project excellence. Thereafter he expands his focus to discuss which tools can be effectively used in the quest for achieving and sustaining project excellence; and which processes are important in assessing the project maturity. The text also explores how the successes of operational excellence concepts, such as supply chain management, Lean Thinking and Six Sigma may be gainfully deployed in enhancing project quality and excellence. Finally a structured implantation plan guides those directly involved in project delivery, including suppliers, in how to ’make it happen’. A shared understanding and implementation of project quality by key project stakeholders will go a long way to ensuring a stable platform for delivering successful projects with longer lasting outcomes. It is also a fundamental building block in any organization’s strategy for improving consistency and achieving sustainable performance. On that basis, Ron Basu’s book is a must-have reference and guide for all project organizations.
Author: Senthilkumar S./ Durai, Marutha M./ Sharmila A. & Poornima J.
Publisher: S. Chand Publishing
ISBN: 8121943345
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
Business Policy 1 15 2. Strategy And Strategic Management 16 42 3. Competitive Advantage And Strategies 43 70 4. Business Environment 71 101 5. Strategic Planning 102 120 6. The Strategy Hierarchy Or Level Of Strategy 121 235 7. Stakeholder, Corporate Governance And Csr, Leader 236 270 8. Strategic Change, Decision Making And Formulation 271 315 9. Strategic Control And Evaluation 316 343 10. Strategy Implementation 344 406
