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Author: Jeff Fromm
Publisher: Vicara Books
ISBN: 9781940858999
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers--building brand love and loyalty in the process.
Author: Jeff Fromm
Publisher: Vicara Books
ISBN: 9781940858999
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers--building brand love and loyalty in the process.
Author: John Izzo , Ph.D.
Publisher: Berrett-Koehler Publishers
ISBN: 1626569673
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Discover the Purpose Advantage! Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.
Author: Ash Ali
Publisher: St. Martin's Press
ISBN: 1250280532
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.
Author: John Wood
Publisher: Amalia McGibbon
ISBN: 9780692999639
Category : Social responsibility of business
Languages : en
Pages : 234
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Book Description
Too many working professionals still subscribe to the old Milton-Friedman logic that "businesses' sole purpose is to generate profit for shareholders." In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it. Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world. You'll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You'll learn how to: - win the war for talent - create a compelling bond with customers - motivate employees - reduce attrition - appease the regulators - and create a positive buzz on social media Purpose Incorporated is a "permission slip" to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.
Author: Rita Gunther McGrath
Publisher: Harvard Business Press
ISBN: 1422191419
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.
Author: Patrick M. Lencioni
Publisher: John Wiley & Sons
ISBN: 1118266102
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.
Author: Heather E. McGowan
Publisher: John Wiley & Sons
ISBN: 1119653096
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A guide for individuals and organizations navigating the complex and ambiguous Future of Work Foreword by New York Times columnist and best-selling author Thomas L. Friedman Technology is changing work as we know it. Cultural norms are undergoing tectonic shifts. A global pandemic proves that we are inextricably connected whether we choose to be or not. So much change, so quickly, is disorienting. It's undermining our sense of identity and challenging our ability to adapt. But where so many see these changes as threatening, Heather McGowan and Chris Shipley see the opportunity to open the flood gates of human potential—if we can change the way we think about work and leadership. They have dedicated the last 5 years to understanding how technical, business, and cultural shifts affecting the workplace have brought us to this crossroads, The result is a powerful and practical guide to the future of work for leaders and employees. The future can be better, but only if we let go of our attachment to our traditional (and disappearing) ideas about careers, and what a "good job" looks like. Blending wisdom from interviews with hundreds of executives, The Adaptation Advantage explains the profound changes happening in the world of work and posits the solution: new ways to think about careers that detach our sense of pride and personal identity from our job title, and connect it to our sense of purpose. Activating purpose, the authors suggest, will inherently motivate learning, engagement, empowerment, and lead to new forms of pride and identity throughout the workforce. Only when we let go of our rigid career identities can we embrace and appreciate the joys of learning and adapting to new realities—and help our organizations do the same. Of course, making this transition is hard. It requires leaders who can attract and motivate cognitively diverse teams fueled by a strong sense of purpose in an environment of psychological safety—despite fierce competition and external pressures. Adapting to the future of work has always called for strong leadership. Now, as a pandemic disrupts so many aspects of work, adapting is a leadership imperative. The Adaptation Advantage is an essential guide to help leaders meet that challenge.
Author: Jim Elms
Publisher:
ISBN: 9780578881522
Category :
Languages : en
Pages :
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Book Description
The mere fact that you are reading this back cover tells me that you have enormous power.I'm not trying to flatter you.You would not be here, reading this, if you were not interested in creating, or at a minimum contributing to, a total reimagination of how brands should behave in a new world.Your media budget and allocation is the most underutilized asset in your entire marketing arsenal. And your most powerful.Imagine this, what if you can no longer advertise.Why? Because most people hate advertising.We're on a globe without a map. Or perhaps we are in a snow globe. Wherever we are, in order to navigate the new world, you have to first face the multiple facets of "non-ad" value that give a brand its true meaning, from purpose to packaging and distribution to content creation and partnerships. The next question to ask is this: how can you create new customer benefits through brand behaviors, rather than interrupting them with ads?Envisioning such a place - which will disrupt our industry - requires us to reframe marketing entirely. This book shows you how.
Author: Sally Helgesen
Publisher: Crown Currency
ISBN: 0307789594
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Now in Currency paperback -- Sally Helgesen's classic study of female leaders and how their strategies represent a highly successful revision of male leadership styles. Sixty thousand copies in print! In her bestselling 1990 book, Sally Helgesen discovered that men and women approach work in fundamentally different ways. Many of these differences hold distinct advantages for women, who excel at running organizations that foster creativity, cooperation, and intuitive decision-making power, necessities for companies of the twenty-first century. Helgesen's findings reveal that organizations run by women do not take the form of the traditional hierarchical pyranaid, but more closely resemble a web, where leaders reach out, not down, to form an interrelating matrix built around a central purpose. The strategy of the web concentrates power at the center by drawing others closer and by creating communities where information sharing is essential. She presents her findings through unique, closely detailed accounts of four successful women business leaders -- Frances Hesselbein of Girl Scouts USA, Barbara Grogan of Western Industrial Contractors, Nancy Badore of Ford Motor Company's Executive Development Center, and Dorothy Brunson of Brunson Communications. Helgesen observes their meetings, listens to their phone calls and conferences, and reads their correspondence. Her "diary studies" document how women leaders make decisions, schedule their days, gather and disperse information, motivate others, delegate tasks, structure their companies, hire, and fire. She chronicles how their experiences as women -- wives, mothers, friends, sisters, daughters -- contribute to their leadership style.
Author: Andre Beaupre
Publisher: Soulful Advantage
ISBN:
Category : Business ethics
Languages : en
Pages : 0
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Book Description
"B corporations are a new kind of business that balance purpose and profit. This community of leaders-now numbering over 4,000-is driving a global movement of people using business as a force for good. The inspirational leaders and engaging stories in The Purposeful Nine and Soulful Advantage represent the essence of B Corps because they are stakeholder-driven, always considering the impact of their decisions on their workers, customers, community, suppliers, and environment. This book is a recommended read for business leaders focused on taking corporate purpose to an even higher level." -Bart Houlahan Co-Founder and Co-CEO, B Lab The Purposeful Nine and Soulful Advantage is for business leaders driven to catalyze more purpose within their companies and gain competitive advantage. It tells the stories of nine inspiring, purposeful businesses and for-profit social enterprises authentically committed to-and benefitting from-a strategy of making the world a better place. Unlike the majority of books focused on large consumer companies and well-known brands-think Ben & Jerry's, Microsoft, TOMS, Starbucks, Stonyfield Organic, LEGO, Timberland, IKEA, Unilever, Patagonia, Disney, Dove, Google, Warby Parker, etcetera. The Purposeful Nine and Soulful Advantage spotlights a fresh, diverse group of successful organizations that have been authentically purposeful for decades. Each story comes alive through the first-person perspective of the inspiring founders, CEOs, and sustainability leaders who reveal why they became more purposeful, what they did and how it created competitive advantage. Author, strategic communications veteran, and corporate purpose professional Andre Beaupre has captured the behind-the-scenes decisions and actions across a variety of triple bottom line essentials, including mission and values, workplace culture, sustainability, philanthropy, community engagement, social justice, and diversity/equity/inclusion. Measurable benefits experienced by the Purposeful Nine include mission-aligned, high-performance workplace cultures, recruitment and retention gains, new business impact, improved financial results, brand reputation enhancement, increased stakeholder loyalty, and value-driven customer/partner/supplier relationships. Not sure how to grow purpose? This book is brimming with ideas that will inform and inspire you to reach that goal. Business can, and must be, a force for good. By sharing first-person stories from the leaders who made purpose happen, the book will inspire a wide array of organizations to begin-or broaden-their impact.
