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Author: Annmarie Hauck Walsh
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Patrick Bernhagen
Publisher: Routledge
ISBN: 1134058004
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Investigates to what extent business can get what it wants politically as firms and trade associations have a better understanding of the likely effects of policy than politicians and because their decisions partly determine these effects.
Author: Timothy Werner
Publisher: Cambridge University Press
ISBN: 1139510924
Category : Political Science
Languages : en
Pages : 207
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Book Description
What are the political motivations behind firms' decisions to adopt policies that self-regulate their behavior in a manner that is beyond compliance with state, federal and local law? Public Forces and Private Politics in American Big Business advances a new understanding of the firm as a political actor that expands beyond the limited conceptualizations offered by economists and organization theorists. Timothy Werner develops a general theory of private politics that is tested using three case studies: the environment, gay rights and executive compensation. Using the conclusions of these case studies and an analysis of interviews with executives at 'Fortune 500' firms, Werner finds that politics can contribute significantly to our understanding of corporate decision-making on private policies and corporate social responsibility in the United States.
Author: David Croteau
Publisher: Pine Forge Press
ISBN: 9781412913157
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Author: Harold Burson
Publisher: RosettaBooks
ISBN: 0795350449
Category : Biography & Autobiography
Languages : en
Pages : 390
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Book Description
“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Author: Louis Galambos
Publisher:
ISBN:
Category : Big business
Languages : en
Pages : 0
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Book Description
Otiginally published in 1975. At the time that Louis Galambos published The Public Image of Big Business in America in 1975, America had matured into a bureaucratic state. The expression of the military-industrial complex and big business grew so pervasive that the postwar United States was defined in large part by its citizens' participation in large-scale organizational structures. Noticing this development, Galambos maintains that the "single most significant phenomenon in modern American history is the emergence of giant, complex organizations." Today, bureaucratic organizations influence the day-to-day lives of most Americans--they gather taxes, regulate businesses, provide services, administer welfare, provide education, and on and on. These organizations are defined by their hierarchical structure in which the power of decision-making is allotted according to abstract rules that create impersonal scenarios. Bureaucracies have developed as a result of technological changes in the second half of the nineteenth century. Based on the premise that these structures had a stronger influence on modern America than any other single phenomenon, this book explores the public's response to the growth of the power and influence of bureaucracy from the years 1880 through 1930. What results is an examination of the social perception of bureaucracy and the development of bureaucratic culture.
Author: Annmarie Hauck Walsh
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Rogene A. Buchholz
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
Using the concept of public policy as an integrating theme, this classic book explores the social and political environment of business from a managerial focus. It considers specific issues and outlines many management-oriented techniques for dealing with such issues -- showing how issues are raised in our society and how business and government interact in the resolution of those issues. Content is organized into five major sections. Part I covers theoretical and conceptual material and expands coverage of the institutional and public policy aspects of government. Part II deals specifically with the public policy process. Part III focuses on specific public policy issues of concern to management. Part IV explores the ethical and international dimensions of public policy. Part V discusses management responses to public policy issues in the context of a strategic management framework. There is a chapter on public issues management that includes discussions about stakeholder management and the legal environment of business and a chapter on corporate political strategies. Each chapter begins with a brief company oriented incident and includes short cases at the end of most chapters. This book will be useful to managers who deal with public policy issues, such as Public Affairs and Public Relations professionals, Directors of Executive Education, Management Training Executives or Public Policy Analysts.
Author:
Publisher:
ISBN:
Category :
Languages : de
Pages : 427
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Book Description
Author:
Publisher:
ISBN:
Category : Associations, institutions, etc
Languages : en
Pages : 396
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Book Description
Author: Edward Webster
Publisher:
ISBN:
Category :
Languages : en
Pages : 42
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Book Description
