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Author: James M. Chittenden
Publisher:
ISBN: 9780615979809
Category :
Languages : en
Pages : 194
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Book Description
The Public Triumph is a complete guide to gaining public relations success based on your strengths. The approach outlined in this book is based on Marine Corps recruit training, where the author served as a recruit training officer and a public affairs officer. This book is a bit of a boot camp for entrepreneurs and offers an aggressive "do it yourself" public relations approach. In this book, you will learn ways to get things done in spite of the apathy of others. You will learn swift guidelines to protect yourself by measuring the strength of people around you. You will also go to boot camp. Literally. You will learn about obtaining and shaping media coverage from case studies from both the U.S. Marine Corps and the business world. You will learn search engine optimization (SEO) for small businesses. You will learn 11 proven elements of newsworthiness from the viewpoint of a reporter. You will learn what to do if you receive negative coverage or anticipate it, turning a disaster into an advantage. Additionally, you will learn some writing skills and how to present your business to the public with panache, pride and confidence. Finally, you will learn the business end of public relations for the bottom line-oriented entrepreneur. The Public Triumph might offend you, but it will stretch you and help you to make your business more successful and profitable through public relations. The author is the founder of Triumph Business Communications (www.publictriumph.com) and Triumph Business Services (www.utriumph.com).
Author: James M. Chittenden
Publisher:
ISBN: 9780615979809
Category :
Languages : en
Pages : 194
Get Book Here
Book Description
The Public Triumph is a complete guide to gaining public relations success based on your strengths. The approach outlined in this book is based on Marine Corps recruit training, where the author served as a recruit training officer and a public affairs officer. This book is a bit of a boot camp for entrepreneurs and offers an aggressive "do it yourself" public relations approach. In this book, you will learn ways to get things done in spite of the apathy of others. You will learn swift guidelines to protect yourself by measuring the strength of people around you. You will also go to boot camp. Literally. You will learn about obtaining and shaping media coverage from case studies from both the U.S. Marine Corps and the business world. You will learn search engine optimization (SEO) for small businesses. You will learn 11 proven elements of newsworthiness from the viewpoint of a reporter. You will learn what to do if you receive negative coverage or anticipate it, turning a disaster into an advantage. Additionally, you will learn some writing skills and how to present your business to the public with panache, pride and confidence. Finally, you will learn the business end of public relations for the bottom line-oriented entrepreneur. The Public Triumph might offend you, but it will stretch you and help you to make your business more successful and profitable through public relations. The author is the founder of Triumph Business Communications (www.publictriumph.com) and Triumph Business Services (www.utriumph.com).
Author: Mary Beard
Publisher: Harvard University Press
ISBN: 9780674020597
Category : History
Languages : en
Pages : 452
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Book Description
It followed every major military victory in ancient Rome: the successful general drove through the streets to the temple of Jupiter on the Capitoline Hill; behind him streamed his raucous soldiers; in front were his most glamorous prisoners, as well as the booty he’d captured, from enemy ships and precious statues to plants and animals from the conquered territory. Occasionally there was so much on display that the show lasted two or three days. A radical reexamination of this most extraordinary of ancient ceremonies, this book explores the magnificence of the Roman triumph, but also its darker side. What did it mean when the axle broke under Julius Caesar’s chariot? Or when Pompey’s elephants got stuck trying to squeeze through an arch? Or when exotic or pathetic prisoners stole the general’s show? And what are the implications of the Roman triumph, as a celebration of imperialism and military might, for questions about military power and “victory” in our own day? The triumph, Mary Beard contends, prompted the Romans to question as well as celebrate military glory. Her richly illustrated work is a testament to the profound importance of the triumph in Roman culture—and for monarchs, dynasts and generals ever since. But how can we re-create the ceremony as it was celebrated in Rome? How can we piece together its elusive traces in art and literature? Beard addresses these questions, opening a window on the intriguing process of sifting through and making sense of what constitutes “history.”
Author: Steve Paikin
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 292
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Book Description
Author: Jerilyn Ross
Publisher: Bantam
ISBN: 0307574121
Category : Self-Help
Languages : en
Pages : 201
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Book Description
The National Institute of Mental Health calls anxiety disorders the most common mental health problem in America. They are also among the most treatable. Yet tens of millions of people struggle with hidden fears and restricted lives because they have not received proper diagnosis and treatment. Triumph Over Fear combines Jerilyn Ross's firsthand account of overcoming her own disabling phobia with inspiring case histories of recovery from other forms of anxiety, including panic disorder, obsessive-compulsive disorder, and post-traumatic stress disorder; an post-traumatic stress disorder. State-of-the-art information is combined with powerful self-help techniques, together with clear indications of when to seek additional professional help and/or medication. Also included is the latest research on anxiety disorders in children, plus advice for dealing with family members and employers.
Author: Elof Axel Carlson
Publisher: CSHL Press
ISBN: 0879698055
Category : Biography & Autobiography
Languages : en
Pages : 222
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Book Description
The intent and uses of science are a continuing preoccupation, especially in public debates on issues such as new pharmaceuticals, cloning, stem cells, genetically modified foods, and assisted reproduction. Times of Triumph, Times of Doubt,written by the eminent geneticist and historian Elof Carlson, explores the moral foundations of science and their role in these hot–button issues. Carlson chooses a variety of case histories and describes their scientific background and the part played by scientists in the application of their work, including their motivations and reactions to bad outcomes, both real and alleged. He examines why ethical lapses have occurred in these areas, why bad things happen when, for the most part, those who worked on the science had only good intentions in mind, and how such lapses can be prevented from occurring in the future. This exploration of ethics and science is important reading for those interested in issues of science and society, including journalists, theologians, legislators, lawyers, and scientists themselves.
Author: Carl R. Trueman
Publisher: Crossway
ISBN: 1433556367
Category : Religion
Languages : en
Pages : 501
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Book Description
Modern culture is obsessed with identity. Since the landmark Obergefell v. Hodges Supreme Court decision in 2015, sexual identity has dominated both public discourse and cultural trends—and yet, no historical phenomenon is its own cause. From Augustine to Marx, various views and perspectives have contributed to the modern understanding of self. In The Rise and Triumph of the Modern Self, Carl Trueman carefully analyzes the roots and development of the sexual revolution as a symptom, rather than the cause, of the human search for identity. This timely exploration of the history of thought behind the sexual revolution teaches readers about the past, brings clarity to the present, and gives guidance for the future as Christians navigate the culture's ever-changing search for identity.
Author: Lisa Keller
Publisher: Columbia University Press
ISBN: 0231518471
Category : Social Science
Languages : en
Pages : 395
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Book Description
In an effort to create a secure urban environment in which residents can work, live, and prosper with minimal disruption, New York and London established a network of laws, policing, and municipal government in the nineteenth century aimed at building the confidence of the citizenry and creating stability for economic growth. At the same time, these two world cities attempted to maintain an expansive level of free speech and assembly, concepts deeply ingrained in both national cultures. As democracy expanded in tandem with the size of the cities themselves, the two goals clashed, resulting in tensions over their compatibility. The results of this clash continue to resonate in our society today. Treating nineteenth-century London and New York as case studies, Lisa Keller examines the critical development of sanctioned free speech, controlled public assembly, new urban regulations, and the quelling of riots, all in the name of a proper regard for order. Drawing on rich archival sources that include the unpublished correspondence of government officials and ordinary citizens, Keller paints an intimate portrait of daily life in these two cities and the intricacies of their emerging bureaucracies. She finds that New York eventually settled on a policy of preempting disruption before it occurred, while London chose a path of greater tolerance toward street activities. Dividing her history into five categories cities, police and militia, the public, free speech and assembly, and the law Keller concludes with an assessment of freedom in these cities today and asks whether the scales have been tipped too strongly on the side of order and control. Public officials increasingly use permits, fees, and bureaucratic hassles to frustrate the ability of reformers and protesters to make their voices heard, and by doing so, she argues, they strike at the very foundations of democracy.
Author: Jon C. Teaford
Publisher: JHU Press
ISBN: 142143525X
Category : History
Languages : en
Pages : 498
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Book Description
Originally published in 1984. In 1888 the British observer James Bryce declared "the government of cities" to be "the one conspicuous failure of the United States." During the following two decades, urban reformers would repeat Bryce's words with ritualistic regularity; nearly a century later, his comment continues to set the tone for most assessments of nineteenth-century city government. Yet by the end of the century, as Jon Teaford argues in this important reappraisal, American cities boasted the most abundant water supplies, brightest street lights, grandest parks, largest public libraries, and most efficient systems of transportation in the world. Far from being a "conspicuous failure," municipal governments of the late nineteenth century had successfully met challenges of an unprecedented magnitude and complexity. The Unheralded Triumph draws together the histories of the most important cities of the Gilded Age—especially New York, Chicago, Boston, Philadelphia, St. Louis, and Baltimore—to chart the expansion of services and the improvement of urban environments between 1870 and 1900. It examines the ways in which cities were transformed, in a period of rapid population growth and increased social unrest, into places suitable for living. Teaford demonstrates how, during the last decades of the nineteenth century, municipal governments adapted to societal change with the aid of generally compliant state legislatures. These were the years that saw the professionalization of city government and the political accommodation of the diverse ethnic, economic, and social elements that compose America's heterogeneous urban society. Teaford acknowledges that the expansion of urban services dangerously strained city budgets and that graft, embezzlement, overcharging, and payroll-padding presented serious problems throughout the period. The dissatisfaction with city governments arose, however, not so much from any failure to achieve concrete results as from the conflicts between those hostile groups accommodated within the newly created system: "For persons of principle and gentlemen who prized honor, it seemed a failure yet American municipal government left as a legacy such achievements as Central Park, the new Croton Aqueduct, and the Brooklyn Bridge, monuments of public enterprise that offered new pleasures and conveniences for millions of urban citizens."
Author: Joseph A. Califano
Publisher: Simon and Schuster
ISBN: 1476798796
Category : Biography & Autobiography
Languages : en
Pages : 464
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Book Description
One of “Five Best Books about Wartime Presidents”—Michael Bechloss, The Wall Street Journal From Lyndon Johnson’s closest domestic adviser during the White House years comes a book in which “Johnson leaps out of the pages in all his raw and earthy glory” (The New York Times Book Review) that’s been called “a joy to read” (Stephen Ambrose, The Washington Post Book World). And now, a new introductory essay brings the reader up to date on Johnson’s impact on America today. Califano takes us into the Oval Office as the decisions that irrevocably changed the United States were being crafted to create Johnson’s ambitious Great Society. He shows us LBJ’s commitment to economic and social revolution, and his willingness to do whatever it took to achieve his goals. Califano uncorks LBJ’s legislative genius and reveals the political guile it took to pass the laws in civil rights, poverty, immigration reform, health, education, environmental protection, consumer protection, the arts, and communications. President Lyndon Johnson was bigger than life—and no one who worked for him or was subjected to the “Johnson treatment” ever forgot it. As Johnson’s “Deputy President of Domestic Affairs” (The New York Times), Joseph A. Califano’s unique relationship with the president greatly enriches our understanding of our thirty-sixth president, whose historical significance continues to be felt throughout every corner of America to this day. A no-holds-barred account of Johnson’s presidency, The Triumph & Tragedy of Lyndon Johnson is an intimate portrait of a President whose towering ambition for his country and himself reshaped America—and ultimately led to his decision to withdraw from the political arena in which he fought so hard.
Author: David Michaels
Publisher: Oxford University Press, USA
ISBN: 0190922664
Category : Deception
Languages : en
Pages : 343
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Book Description
"Opioids. Concussions. Obesity. Climate change. America is a country of everyday crises -- big, long-spanning problems that persist, mostly unregulated, despite their toll on the country's health and vitality. And for every case of government inaction on one of these issues, there is a set of familiar, doubtful refrains: The science is unclear. The data is inconclusive. Regulation is unjustified. It's a slippery slope. Is it? The Triumph of Doubt traces the ascendance of science-for-hire in American life and government, from its origins in the tobacco industry in the 1950s to its current manifestations across government, public policy, and even professional sports. Well-heeled American corporations have long had a financial stake in undermining scientific consensus and manufacturing uncertainty; in The Triumph of Doubt, former Obama and Clinton official David Michaels details how bad science becomes public policy -- and where it's happening today. Amid fraught conversations of "alternative facts" and "truth decay," The Triumph of Doubt wields its unprecedented access to shine a light on the machinations and scope of manipulated science in American society. It is an urgent, revelatory work, one that promises to reorient conversations around science and the public good for the foreseeable future"--Provided by publisher.
