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Author: Walter Dill Scott
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 456
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Book Description
Author: Walter Dill Scott
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 456
Get Book Here
Book Description
Author: Bob M. Fennis
Publisher: Psychology Press
ISBN: 1317398955
Category : Psychology
Languages : en
Pages : 451
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Book Description
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Author: Walter Dill Scott
Publisher: Legare Street Press
ISBN: 9781015655690
Category :
Languages : en
Pages : 0
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Shelly Rodgers
Publisher: Routledge
ISBN: 1351208292
Category : Business & Economics
Languages : en
Pages : 853
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Book Description
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Author: Walter Dill Scott
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 310
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Book Description
Author: Gerhard Raab
Publisher: CRC Press
ISBN: 1317018702
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Author: Curt L. Lox
Publisher: Routledge
ISBN: 9781138078307
Category : Exercise
Languages : en
Pages : 456
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Book Description
The Psychology of Exercise: Integrating Theory and Practice, fourth edition, continues to weave together theory, research, application, and interventions to provide readers with a solid foundation in exercise psychology. In this comprehensive, accessible, book, the authors apply prominent theories and models to actual situations encountered professionally. Compelling graphs, models, other visuals, and effective pedagogical aids further enhance the material. The chapters in Part I help readers understand and modify exercise behavior, while those in Part II discuss psychosocial influences and the consequences of physical activity. Among the topics explored are the impact of exercise on self-perceptions, including self-esteem and body image; stress, anxiety, and depression; and emotional well-being. Chapters on the relationship between physical activity and cognitive function as well as health-related quality of life offer the latest information for these areas of study. Features of the Fourth Edition New streamlined chapter on self-perceptions and exercise, which combines previous chapters on self-esteem and body image. This more logical presentation of related topics makes it easier to teach these topics and better depicts their intersection. Refocused chapter on health-related quality of life and exercise, to include more emphasis on special populations and demonstrate how exercise can benefit those who have chronic diseases, chronic disabilities, or physical limitations. Discussions throughout on mobile devices, apps, social media, and high-tech point-of-decision and how these technologies can be used for tracking and measuring physical activity and for offering social support. Updated references, glossary, and graphics. Special Features of the Book Reader-friendly price Outstanding author team of active researchers with diverse areas of expertise End-of-chapter review questions and learning activities to enhance understanding Connections between theory and application throughout Focus boxes, with additional learning activities, highlighting research on physical activity and populations with chronic disease and disability Standardized questionnaires, including some of the most frequently used measures in exercise psychology research
Author: Cary L. Cooper
Publisher: Blackwell Publishing
ISBN: 9780631209928
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
By bringing together leading industrial and organisational psychologists, this book helps explore the relationship between the theory of industrial and organizational psychology and the principles applied in 'real' organizations.
Author: Walter Dill Scott
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: University of Missouri
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 340
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Book Description
