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The Pricing and Revenue Management of Services

The Pricing and Revenue Management of Services PDF Author: Irene C.L. Ng
Publisher: Routledge
ISBN: 1134267436
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye