The Handbook for Focus Group Research PDF Download
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Author: Thomas L Greenbaum
Publisher: SAGE
ISBN: 9780761912538
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author: Thomas L Greenbaum
Publisher: SAGE
ISBN: 9780761912538
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author: Thomas L. Greenbaum
Publisher: Jossey-Bass
ISBN: 9780669248227
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Author: Thomas L. Greenbaum
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Author: Thomas L. Greenbaum
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
In 1992, more than 125,000 focus groups--randomly selected individuals, led by a moderator, whose discussion of a particular product provides market data for the manufacturer--will be held in the U.S. Greenbaum, who has worked with focus groups for over 20 years, here shares the latest information on conducting them effectively.
Author: David L. Morgan
Publisher: SAGE
ISBN: 9780761908197
Category : Medical
Languages : en
Pages : 130
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Book Description
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Author: Dydia DeLyser
Publisher: SAGE
ISBN: 1446206564
Category : Reference
Languages : en
Pages : 449
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Book Description
Exploring the dynamic growth, change, and complexity of qualitative research in human geography, The SAGE Handbook of Qualitative Geography brings together leading scholars in the field to examine its history, assess the current state of the art, and project future directions. "In its comprehensive coverage, accessible text, and range of illustrative studies, past and present, the Handbook has established an impressive new standard in presenting qualitative methods to geographers." - David Ley, University of British Columbia Moving beyond textbook rehearsals of standard issues, the Handbook shows how empirical details of qualitative research can be linked to the broader social, theoretical, political, and policy concerns of qualitative geographers and the communities within which they work. The book is organized into three sections: Part I: Openings engages the history of qualitative geography, and details the ways that research, and the researcher′s place within it, are conceptualized within broader academic, political, and social currents. Part II: Encounters and Collaborations describes the different strategies of inquiry that qualitative geographers use, and the tools and techniques that address the challenges that arise in the research process. Part III: Making Sense explores the issues and processes of interpretation, and the ways researchers communicate their results. Retrospective as well as prospective in its approach, this is geography′s first peer-to-peer engagement with qualitative research detailing how to conceive, carry out and communicate qualitative research in the twenty-first century. Suitable for postgraduate students, academics, and practitioners alike, this is the methods resource for researchers in human geography.
Author: Jaber F. Gubrium
Publisher: SAGE
ISBN: 9780761919513
Category : Psychology
Languages : en
Pages : 1002
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Book Description
Aimed at professionals in market research and journalism as well as researchers, academics and students, this handbook is both an encyclopedia providing discussions of methodological issues and a story of a particular tale of interviewing.
Author: Susan A. Wheelan
Publisher: SAGE Publications
ISBN: 1452261865
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
Check out sample chapters by clicking on "additional materials" on the left. The Handbook of Group Research and Practice emphasizes the connections among basic research and theory, applied research, and group practice to demonstrate how theory and research translate into methods for working with groups. It is an excellent resource for students, academics, and practitioners in the fields of psychotherapy, psychology, sociology, management, communications, social work, education, and science and technology Key Features: Offers a multidisciplinary and international perspective from international contributors Provides a historical overview of the development of research and group practice Identifies contemporary issues with an emphasis on the research agenda in the field Describes seven different theoretical perspectives on how groups function Addresses both traditional and new methods of studying group research Advances current efforts to increase the understanding of how groups are employed and operate to solve pressing social and individual problems The Handbook of Group Research and Practice is a unique interdisciplinary resource written by world-renowned researchers and practitioners who work with teams and groups in a variety of settings. As a result, this Handbook provides students, academics, and practitioners with the most comprehensive understanding about the latest findings and issues in group research and practice to date! Talk to the author! www.gdqassoc.com
Author: Ivy Bourgeault
Publisher: SAGE
ISBN: 1446248461
Category : Social Science
Languages : en
Pages : 788
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Book Description
The Sage Handbook of Qualitative Methods in Health Research is a comprehensive and authoritative source on qualitative research methods. The Handbook compiles accessible yet vigorous academic contributions by respected academics from the fast-growing field of qualitative methods in health research and consists of: - A series of case studies in the ways in which qualitative methods have contributed to the development of thinking in fields relevant to policy and practice in health care. - A section examining the main theoretical sources drawn on by qualitative researchers. - A section on specific techniques for the collection of data. - A section exploring issues relevant to the strategic place of qualitative research in health care environments. The Sage Handbook of Qualitative Methods in Health Research is an invaluable source of reference for all students, researchers and practitioners with a background in the health professions or health sciences.
Author: Ellen Perecman
Publisher: SAGE Publications
ISBN: 1412973422
Category : Social Science
Languages : en
Pages : 281
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Book Description
A Handbook for Social Science Field Research: Essays & Bibliographic Sources on Research Design and Methods provides both novice and experienced scholars with valuable insights to a select list of critical texts pertaining to a wide array of social science methods useful when doing fieldwork. Through essays on ethnography to case study, archival research, oral history, surveys, secondary data analysis, and ethics, this refreshing new collection offers "tales from the field" by renowned scholars across various disciplines. Key Features: Offers real life guidance: Personal "tales from the field" by renowned social science scholars exemplify how fieldwork requires adaptation, adoption, and flexibility with regards to methodological approaches. In addition, thoughtful commentaries on how to conduct research and pursue a research career in the social sciences offer guidance on making difficult research and career choices. Highlights vital bibliographic references: Bibliographies of critical texts help guide researchers as they broaden their methodological approaches and develop their research skills. This is not your ordinary reference list, but a compilation of the top classics and current, but soon-to-be classics, in the field of social science research. Addresses ethical concerns: Discussions of ethical concerns are presented throughout the collection, as well as a stand-alone essay on ethical considerations in field-based research. Explicit attention throughout the collection to ethical concerns is rare among methodology texts, but required as field work becomes more complex and concerns about human subjects′ safety grow. Intended Audience: Ideal for advanced undergraduate and graduate social science methods courses, where there is a growing demand for multiple methods or mixed methods training; as well as a perfect, lightweight handbook for all researchers and professionals interested in having a comprehensive collection of bibliographic information for social science research
