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Author: C. Richard Weylman
Publisher: Houghton Mifflin Harcourt
ISBN: 0544026888
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
When customers are deciding to buy, they have one focus: they want to know WIIFM (What's In It For Me). Weylman reveals to readers everywhere how to bring consumer-centric marketing to their own organization.
Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Author: Simon Sinek
Publisher: Penguin
ISBN: 0143111728
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon
Author: C. Richard Weylman
Publisher: Houghton Mifflin Harcourt
ISBN: 0544026888
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
When customers are deciding to buy, they have one focus: they want to know WIIFM (What's In It For Me). Weylman reveals to readers everywhere how to bring consumer-centric marketing to their own organization.
Author: Angela Duckworth
Publisher: Simon and Schuster
ISBN: 1501111124
Category : Self-Help
Languages : en
Pages : 350
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Book Description
In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. “Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).
Author: Joelle Avelino
Publisher: Ivy Kids
ISBN: 1782408304
Category : Juvenile Nonfiction
Languages : en
Pages : 67
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Book Description
With this inspiring and brightly illustrated guide to power, learn about the different types of power, what it means to have power, and what you can do with your own power to create positive change in the world, no matter who or how old you are. What makes you the boss of me? What makes a king a king, or a queen a queen? Why can some people vote for their leaders, but other people can't? Does having lots of money make you powerful? Why are there fewer female scientists, leaders, and artists than men in history books? These are things that kids wonder about. The Power Book answers these and other questions in a relatable way for young people, including thought-provoking discussions on challenging topics, like war, bullying, racism, sexism, and homophobia. You will gain an understanding of your place in your family, your school, and the world, and will discover ways in which you can use your own power to shape the future. As you explore the many aspects of power, thinking points pose questions that spark self-reflection and quotes and stories from some of the greatest change-makers--such as Gandhi, Martin Luther King Jr., Emmeline Pankhurst, Rosa Parks, Malala Yousafzai, and Stephen Hawking--provide historical context and inspiration. Find more opportunities for learning at the back with a glossary of terms and suggestions for further reading. Gain a greater understanding of how power works, then learn how to harness it for good with The Power Book.
Author: Elite Summaries
Publisher: Elite Summaries
ISBN:
Category : Psychology
Languages : en
Pages : 1
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Book Description
Detailed summary and analysis of The Power of Habit.
Author: Chip Heath
Publisher: Simon and Schuster
ISBN: 1501147765
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Author: Steve Levinson
Publisher: TarcherPerigee
ISBN: 0399175849
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
"Whether you run your own business or work for someone else, you've probably got a lot on your plate. Along with the portion of your work that you truly feel like doing comes a generous helping of things you'd rather not do. As consultants, Steve Levinson and Chris Cooper have seen countless clients struggle--and often fail--to do the many success-producing things they know they should do but don't feel like doing. The Power to Get Things Done will teach you how to consistently turn your good intentions into action so that you can be as successful as possible in the work you do. Don't feel like filing those pesky tax forms or making the follow-up calls you've been putting off? The Power to Get Things Done will show you how to get yourself--and keep yourself--in gear, "--Amazon.com.
Author: Jeremy Black
Publisher: Yale University Press
ISBN: 0300167954
Category : History
Languages : en
Pages : 505
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Book Description
A thought-provoking analysis of how the acquisition and utilization of information has determined the course of history over the past five centuries and shaped the world as we know it todaydiv /DIV
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511024349
Category : Business & Economics
Languages : en
Pages : 29
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Book Description
The must-read summary of C. Richard Weylman's book: "The Power of Why: Breaking Out in a Competitive Marketplace". This complete summary of the ideas from C. Richard Weylman's book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a Unique Value Promise instead, which articulates the value, personal benefits and the clear outcomes that customers will accomplish by doing business with you. This summary explains how you can apply this approach and the benefits it could bring for your business. Added-value of this summary: • Save time • Understand key concepts • Expand your selling skills To learn more, read "The Power of Why" and discover the new approach to selling that is sure to boost your chances of success.
