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Author: Bob Nease
Publisher: HarperCollins
ISBN: 0062407465
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.
Author: Bob Nease
Publisher: HarperCollins
ISBN: 0062407465
Category : Business & Economics
Languages : en
Pages : 140
Get Book Here
Book Description
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.
Author: Bill Serdahely
Publisher: Xlibris Corporation
ISBN: 1413462138
Category : Family & Relationships
Languages : en
Pages : 118
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Book Description
The First Native American tradition of elders imparting wisdom to younger generations has no counterpart in contemporary American culture. As a grandfather and as an elder at age 60, I use this book to pass on to my three grandchildren (and other readers) 50 bits of wisdom I have learned from six decades of living in this society. Section I discusses 14 concepts universal to all people, such as "Change," "Suffering," and "Diversity." Section II explicates 19 spiritual concepts, including "Unconditional Love," "Religious Pluralism," and "Environmental Stewardship." And, Section III elucidates 17 maxims, like "Take a problem and turn it into an opportunity."
Author: Elaine Lin Hering
Publisher: Random House Large Print
ISBN: 0593868714
Category : Psychology
Languages : en
Pages : 385
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Book Description
A paradigm-shifting book looking at the pervasive influence of silence and how we can begin to dismantle it in order to find our voices at home and at work Having a seat at the table doesn’t mean that your voice is actually welcome. Knowing something is wrong doesn't mean it's easy to speak up. In fact, there are incentives for many of us to stay silent. Why speak up if you know that it won’t be received well, and in fact, often makes things worse? In Unlearning Silence, Hering explores how we’ve learned to be silent, how we’ve benefited from silence, how we’ve silenced other people—and how we might choose another way. She teaches how to recognize and unlearn unconscious patterns so we can make more intentional choices about how we want to show up in at home and at work. Only by unlearning silence can we more fully unleash talent, speak our minds, and be more complete versions of ourselves… and help other people do the same. With compassion, clarity, and understanding, Hering guides readers through real-life examples and offers a concrete road map for doing this vital and challenging work.
Author: Walker Percy
Publisher: Open Road Media
ISBN: 1453216251
Category : Fiction
Languages : en
Pages : 184
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Book Description
In this National Book Award–winning novel from a “brilliantly breathtaking writer,” a young Southerner searches for meaning in the midst of Mardi Gras (The New York Times Book Review). On the cusp of his thirtieth birthday, Binx Bolling is a lost soul. A stockbroker and member of an established New Orleans family, Binx’s one escape is the movie theater that transports him from the falseness of his life. With Mardi Gras in full swing, Binx, along with his cousin Kate, sets out to find his true purpose amid the excesses of the carnival that surrounds him. Buoyant yet powerful, The Moviegoer is a poignant indictment of modern values, and an unforgettable story of a week that will change two lives forever. This ebook features an illustrated biography of Walker Percy including rare photos from the author’s estate.
Author: Richard B. McKenzie
Publisher: Springer
ISBN: 3319768107
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcity—and all that has been derived from it from economists in Robbins’s time to today—no longer can generate general consent among economists. Since Robbins’ Essay, economists have learned more than Robbins and his cohorts could have imagined about human decision making and about the human brain that is the lynchpin of human decision making. This book argues however that behavioral economists and neuroeconomists, in pointing to numerous ways people fall short of perfectly rational decisions (anomalies, biases, and downright errors), have saved conventional economics from such self-contradictions in what could be viewed as a wayward approach. This book posits that the human brain is the ultimate scarce resource, and that a focus on the brain can bring a new foundation for economics and can save the discipline from hostile criticisms from a variety of non-economists (many psychologists).
Author: Matt Wallaert
Publisher: Penguin
ISBN: 0525534423
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Author: Joseph Trudel
Publisher: iUniverse
ISBN: 0595190138
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Are you ready for 50 to 1000% return on every dollar you spend? If your answer is YES, then 'Bonanza Bits' is a 'must-have' survival guide for anyone who seriously desires to achieve REAL financial independence thru better money management tips and practices. Learn how to turn the economic tables on your financial institution, your travel agent—even your stock broker, so that you finally get to keep more of your own hard-earned money. Bottom line: 'Bonanza Bits' is more than just another consumer guide, but rather a MONSTER-size manual of everday savings, thats loaded with numerous 'nuggets' to truly enrich your own financial well-being!
Author: Laurie Tetley
Publisher: Routledge
ISBN: 1136407251
Category : Science
Languages : en
Pages : 448
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Book Description
Maritime navigation has rapidly developed since the publication of the last edition of the title with methods of global position fixing for shipping becoming standardized. As in the previous two editions, this edition will provide a sound basis for the understanding of modern navigation systems and brings the student or professional up-to-date with the latest developments in technology and the growing standardization of maritime navigation techniques. Developed with close scrutiny from the US Merchant Marine Academy and the major maritime navigation centres in the UK, out-dated techniques have been replaced by an expanded section on the now standard Navstar GPS systems and the Integrated Nav. In addition, a new chapter on the application of electronic charts will also be included, as well as problems at the end of each chapter with worked solutions.
Author: Nikolaos Dimitriadis
Publisher: Kogan Page Publishers
ISBN: 178966215X
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Unlock your potential with the latest neuroscientific insights and succeed as a leader in complex business environments. As understanding of neuroscience increases, it is better understood how scientific insights can be applied to develop and enhance leadership. Neuroscience for Leaders captures the most up-to-date and important findings in neuroscience and links these to the business world. This guide offers a simple framework to put these principles into practice to make better decisions, take the right actions and find faster solutions. Now in its second edition, this book presents a comprehensive approach to leading people and organizations based on academic research. The authors' 'Brain Adaptive Leadership' approach offers a step-by-step guide to enhancing the way leaders think, understanding and nurturing emotions, shaping automated brain responses and developing dynamic relationships. Examples, activities and practical suggestions are all designed to be clear and engaging. Neuroscience for Leaders is the essential guide for leaders who are ready to gain the business advantage scientifically.
Author: Noah J. Goldstein
Publisher: Simon and Schuster
ISBN: 1416571124
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
