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Author: Mayfair Digital Agency
Publisher: Mayfair Digital Agency
ISBN:
Category : Business & Economics
Languages : en
Pages : 10
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Book Description
"The Power of Emotional Marketing: Creating Connection and Loyalty" is a captivating eBook that delves into the profound impact of emotional marketing strategies on forging strong connections with consumers and fostering unwavering brand loyalty. Authored by [Author Name], a marketing guru with a deep understanding of consumer psychology, this book unravels the art of tapping into emotions to create memorable brand experiences. Through compelling insights and real-world examples, readers gain valuable knowledge on how to craft authentic and relatable brand narratives that resonate with audiences on a deep emotional level. From evoking empathy to instilling trust, the eBook offers practical techniques for marketers to effectively harness emotions in their campaigns, thereby increasing customer retention and advocacy. Whether you're a seasoned marketer or a business owner aiming to elevate your brand's impact, "The Power of Emotional Marketing" is an essential guide that will empower you to forge lasting connections with your target audience and thrive in the competitive market.
Author: Mayfair Digital Agency
Publisher: Mayfair Digital Agency
ISBN:
Category : Business & Economics
Languages : en
Pages : 10
Get Book Here
Book Description
"The Power of Emotional Marketing: Creating Connection and Loyalty" is a captivating eBook that delves into the profound impact of emotional marketing strategies on forging strong connections with consumers and fostering unwavering brand loyalty. Authored by [Author Name], a marketing guru with a deep understanding of consumer psychology, this book unravels the art of tapping into emotions to create memorable brand experiences. Through compelling insights and real-world examples, readers gain valuable knowledge on how to craft authentic and relatable brand narratives that resonate with audiences on a deep emotional level. From evoking empathy to instilling trust, the eBook offers practical techniques for marketers to effectively harness emotions in their campaigns, thereby increasing customer retention and advocacy. Whether you're a seasoned marketer or a business owner aiming to elevate your brand's impact, "The Power of Emotional Marketing" is an essential guide that will empower you to forge lasting connections with your target audience and thrive in the competitive market.
Author: John O'Shaughnessy
Publisher:
ISBN: 0195150562
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.
Author: Marc Gobe
Publisher: Simon and Schuster
ISBN: 1581157371
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: C. Whan Park
Publisher: Now Publishers Inc
ISBN: 1601981007
Category : Business & Economics
Languages : en
Pages : 50
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Book Description
The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.
Author: Mario Natarelli
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Author: Eon Ranger
Publisher: First Class Consulting Corporation
ISBN:
Category : Art
Languages : en
Pages : 159
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Book Description
The Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.
Author: Don Norman
Publisher: Basic Books
ISBN: 0465004172
Category : Design
Languages : en
Pages : 276
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Book Description
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Author: Lapo Boost
Publisher: Lapo Boost
ISBN:
Category : Self-Help
Languages : en
Pages : 151
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Book Description
★ THE ORIGINAL - New Edition 2023 - AMAZON BEST SELLER - Over 50,000 copies sold ★ ⚠️ SECRET BONUS INSIDE THE BOOK ⚠️ MASTER YOUR BRAND STORYTELLING - BOOST YOUR BUSINESS! ❌ Struggling to deliver your brand's message effectively? ❌ Want to stand out from your competition but don't know how? ❌ How would your business change if you could master the art of storytelling and skyrocket your sales? Discover the comprehensive guide to creating captivating brand narratives, engaging your audience, and leading your market... No one can deny the power of storytelling. It's the key to capturing attention, sparking emotion, and driving action - all elements necessary for a successful brand. However, crafting a compelling brand story is not always an easy task. ⚠ If you're reading these lines, chances are you're looking for ways to tell your brand story more effectively, engage with your customers in a more meaningful way, and differentiate yourself in a competitive marketplace. Here's the good news: your search ends here. Instead of struggling to find your brand voice and engage your audience, you can learn the secrets of successful brand storytelling and turn your business into a market leader. So, how can you craft compelling narratives, engage your audience, outshine your competitors, and boost your sales? ✅ Your answer lies within this book! With an engaging and straight-to-the-point approach, this book explores the art of storytelling for brands, offering practical strategies for creating relatable and engaging narratives that connect with your audience and boost your sales. Finally, you have the chance to access the valuable information that has allowed thousands of businesses to revolutionize their branding and marketing strategies. And it's all in this guide. Here's what you'll have learned after reading this book: Basics of Brand Storytelling: Understand the principles of effective brand storytelling and how to apply them to your business Crafting Your Brand Narrative: Learn how to create compelling and engaging stories that resonate with your target audience Engaging Your Audience: Discover strategies and techniques to captivate your audience and build meaningful connections Differentiate Your Brand: Learn how to stand out from your competitors through unique and innovative brand storytelling Boost Sales Through Storytelling: Find out how to effectively use storytelling to drive customer engagement and increase sales Stay Ahead of Trends: Understand the latest trends in brand storytelling and how to incorporate them into your marketing strategy And much, much more… Stop worrying about how to deliver your brand's message and start captivating your audience with compelling narratives. The keys to successful brand storytelling are just a click away... DON'T KEEP STRUGGLING WITH YOUR BRAND'S IDENTITY - Buy your copy NOW and master the art of storytelling for brands TODAY..
Author: Scott Robinette
Publisher: McGraw Hill Professional
ISBN: 9780071374477
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 1118063066
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
