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Author: Venkat Ramaswamy
Publisher: Simon and Schuster
ISBN: 1439181063
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Author: Venkat Ramaswamy
Publisher: Simon and Schuster
ISBN: 1439181063
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Author: Venkat Ramaswamy
Publisher: Stanford University Press
ISBN: 0804790752
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Author: Stuart Wilson
Publisher: Ozark Mountain Publishing
ISBN: 1886940665
Category : Body, Mind & Spirit
Languages : en
Pages : 132
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Book Description
How do we create our own reality? This book reveals the basic mechanism of how reality creation works. It shows how to integrate reality creation into the 2012 experience. It covers the parallels between our inner structure and the way we create reality, the three realities, three key relationships, and the seven steps of co-creation.
Author: David Nour
Publisher: St. Martin's Press
ISBN: 1250103037
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously. In Co-Create, David Nour makes the case that co-creation leads to Market GravityTM, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense—backed by tangible metrics—that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.
Author: Stefanie Jansen
Publisher: BIS Publishers
ISBN: 9789063694739
Category : Business networks
Languages : en
Pages : 208
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Book Description
Three shifts are shaking our society: from dominating to collaborating, from sending to interacting, and from closed to open. Organizations are increasingly forced to collaborate with both internal and external parties, including their end-users. When such collaboration is aimed at creating something new - a product, service, experience or marketing tool - we refer to it as co-creation. We are convinced that thinking and working in co-creation will create sustainable value for organizations, end-users, and ultimately the world. For any challenge to be solved, the following is true: only involving all relevant parties will lead to completion of the entire puzzle. For those wanting to apply this truth to their everyday work, this book provides a practical framework. The book empowers readers with the required tools and knowledge to engage in 'complete co-creation', a form of co-creation in which end-users always play a central role. Following seven basic principles, the book answers 32 practical questions, including: 'What is complete co-creation and what is it not?' 'When is complete co-creation suitable?' 'Which parties to involve in complete co-creation?' And: 'How to promote support for complete co-creation?
Author: Stéphanie Airaud
Publisher:
ISBN:
Category :
Languages : en
Pages : 228
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Book Description
Author: Ricardo Martinez Cañas
Publisher: Frontiers Media SA
ISBN: 288971067X
Category : Science
Languages : en
Pages : 157
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Book Description
Author: Blazenka Knezevic
Publisher: Eduardo Tomé
ISBN: 9892077148
Category : Business & Economics
Languages : en
Pages : 739
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Book Description
Foreword A famous Portuguese Poet once said around one hundred years ago; “before I was born all the words that should save the Humanity had already been written.., the only thing that was missing was to save Humanity.” Fast forward to the 21st century services led and knowledge based economy, and we have myriads of theoretical study about the decisive assets – namely intangibles. Those analysis are made in several perspectives, namely Human Resources, Knowledge Management, Intellectual Capital, and also many sectorial perspectiveslike Trade, Economics, Logistics, Social Policy etc. However, today the question about the applicability of all these studies remains unsolved. So, it like, many of the words that will save the Knowledge Economy have already been written, all we need is to save the Knowledge Economy…Or is it not? The idea behind TAKE Conference was to provide a multidisciplinary forum in which those multiple perspectives will come together. We believe it is a fruitful operation and we intend to continue the exercise in the future. The problem of the relation between theory and practice in the knowledge economy is getting more important and not lessimportant with the development of the BRICS and other nations. TAKE main question will be one of the problems of the 21st century. Following the promising start of TAKE 2016 in Aveiro, Portugal, TAKE 2017 was organized by the Faculty of Economics of Zagreb University, around Prof. Blazenka Knezevic. I would like to thank her and her team for the massive effort in putting TAKE 2017 together. It will be a very nice and memorable conference. I would like also to thank the 5 keynotes, the special sessions and workshop organizes, the authors of the 60 papers and 5 posters, the stream leaders, the reviewers and the sponsors for the efforts. And to the 90 participants from 20 countries: Austria, Bosnia‐Herzegovina, Canada, Croatia, Germany, Hong Kong, Hungary, Netherlands, Mexico, Portugal, Poland, Romania, Russia, South Africa, Serbia, Slovakia, Spain, Thailand, United Kingdom, United States. A special word to Prof. Gaby Neumann from Wildau who organized the Proceedings. Let us make TAKE 2017 a great occasion and help save the knowledge economy a bit. Eduardo Tomé, Conference Chair Zagreb, July 2017
Author: Stephen Scott Johnson
Publisher: John Wiley & Sons
ISBN: 0730336832
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
Traditional hierarchical structures are falling – is your organisation ready? Emergent provides a handbook for navigating – and thriving in – the new cultural paradigm. More than a simple DIY for change, this book empowers organisations to diagnose change risk, address current shortcomings and adapt to the increasing current away from hierarchies to autonomous and interdependent networks. Unguided, most fail in their attempt; this shift exposes huge skills deficits, a lack of engagement, lack of value and meaning, market reach, penetration and more. Here, a twenty-year veteran of brand and culture transformation outlines a unique governance framework and blueprint for implementing and co-creating your own cultural shift. Methodologies from crowdsourcing and social movements are adopted as tools for initiating change and creating cultural cohesion around a higher purpose, and essential skills and tools help equip organisations and individuals for the emergent future. Today's workplace demands are creating extraordinary challenges for organisations; power is shifting, and the spotlight has forced businesses to engage with stakeholders in more meaningful ways, and to acknowledge a need for radical ‘humanization' of the workplace. To drive successful change you need to spark a movement. This book provides a way forward through the transition, with expert guidance and a clear, actionable framework for implementation. Adopt a unique governance framework for culture transformation Energise, mobilise and catalyse change, innovation and growth Address skills deficits, values misalignment, failed engagement and more Ignite your organisation's purpose and forge sustainability for the future The demand for greater values alignment, autonomy and individual empowerment – fuelled by technology and increasing interdependencies – is bringing down the traditional power structure. The question is: what moves into its place? A strong organisational culture is the difference between surviving and thriving in the marketplace. Emergent provides a practical blueprint for transformation to help your organisation navigate the shift successfully.
Author: Catherine Bovill
Publisher: Critical Publishing
ISBN: 1913063844
Category : Education
Languages : en
Pages : 92
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Book Description
Co-creation of learning and teaching, where students and staff collaborate to design curricula or elements of curricula, is an important pedagogical idea within higher education, key to meaningful learner engagement and building positive student-staff relationships. Drawing on literature from schools’ education, and using a range of examples from universities worldwide, this book highlights the benefits of classroom-level, relational, dialogic pedagogy and co-creation. It includes a focus on the classroom as the site of co-creation, examples of practice and practical guidance, and a unique perspective in bringing together the concept of co-creation with relational pedagogy within higher education learning and teaching. Critical Practice in Higher Education provides a scholarly and practical entry point for academics into key areas of higher education practice. Each book in the series explores an individual topic in depth, providing an overview in relation to current thinking and practice, informed by recent research. The series will be of interest to those engaged in the study of higher education, those involved in leading learning and teaching or working in academic development, and individuals seeking to explore particular topics of professional interest. Through critical engagement, this series aims to promote an expanded notion of being an academic – connecting research, teaching, scholarship, community engagement and leadership – while developing confidence and authority.
