Author: Taylor Oliphant
Publisher:
ISBN: 9781521793299
Category :
Languages : en
Pages : 25
Book Description
Using only The Power of Bullshit you can achieve any goal. Perhaps it will all crumble, but as world affairs have clearly demonstrated, lying, cheating, and stealing are highly effective tools for temporal success. The Power of Bullshit explores this netherworld of bullshit which drives so many decisions the world over. With the information provided you will not only be able to detect bullshit better in many instances, but in life or death situations, perhaps apply a little bullshit yourself. The world is your oyster, until it all crumbles around you or you change your name, with The Power of Bullshit.
The Power of Bullshit
Author: Taylor Oliphant
Publisher:
ISBN: 9781521793299
Category :
Languages : en
Pages : 25
Book Description
Using only The Power of Bullshit you can achieve any goal. Perhaps it will all crumble, but as world affairs have clearly demonstrated, lying, cheating, and stealing are highly effective tools for temporal success. The Power of Bullshit explores this netherworld of bullshit which drives so many decisions the world over. With the information provided you will not only be able to detect bullshit better in many instances, but in life or death situations, perhaps apply a little bullshit yourself. The world is your oyster, until it all crumbles around you or you change your name, with The Power of Bullshit.
Publisher:
ISBN: 9781521793299
Category :
Languages : en
Pages : 25
Book Description
Using only The Power of Bullshit you can achieve any goal. Perhaps it will all crumble, but as world affairs have clearly demonstrated, lying, cheating, and stealing are highly effective tools for temporal success. The Power of Bullshit explores this netherworld of bullshit which drives so many decisions the world over. With the information provided you will not only be able to detect bullshit better in many instances, but in life or death situations, perhaps apply a little bullshit yourself. The world is your oyster, until it all crumbles around you or you change your name, with The Power of Bullshit.
Business Bullshit
Author: André Spicer
Publisher: Routledge
ISBN: 1317433289
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Our organizations are flooded with empty talk. We are constantly "going forward" to lands of "deliverables", stopping off on the "journey" to "drill down" into "best practice". Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. In this book, management scholar the author argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities.
Publisher: Routledge
ISBN: 1317433289
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Our organizations are flooded with empty talk. We are constantly "going forward" to lands of "deliverables", stopping off on the "journey" to "drill down" into "best practice". Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. In this book, management scholar the author argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities.
Emotional Bullshit
Author: Carl Alasko Ph. D.
Publisher: Penguin
ISBN: 1440658153
Category : Family & Relationships
Languages : en
Pages : 274
Book Description
An invisible disease is affecting every aspect of your life. Insidious and creeping, it shapes you everyday – from the bedroom to the boardroom, from your shopping splurge, to the extra helping at your holiday dinner, to the dangerous liaison at work. It’s called emotional bullshit, and it’s encroaching on your happiness. In Emotional Bullshit: The Hidden Plague That Is Threatening to Destroy Your Relationships – AND HOW TO STOP IT , Carl Alasko, Ph.D. sheds light on the stealth disease of Emotional BS: that is, the Toxic Trio of denial, delusion and blame that we fall back on when faced with difficult situations. These three dynamics work together to distort and manipulate truth, create a delusional reality, and shift blame when things fall apart. With the toxic trio in action, it’s all but impossible to get at the heart of the problem. The result, however, is obvious – no one can achieve happiness and fulfillment. And when used in the world of business, Emotional BS can lead to financial ruin. In his over twenty years working with individuals, couples and families as a psychotherapist, Dr. Alasko has come to recognize the same problem underlying all his patients’ unhappiness. When confronted with an unpleasant or inconvenient reality, they fall prey to the TOXIC TRIO: DENIAL: “My girlfriend enjoys a ‘good time’ at parties, sure. But she doesn’t have a drinking problem.” Decoded: There is no problem. Everything is okay. You’re exaggerating See: the drinker, the overweight, the wallet full of maxed-out credit cards (pg 12) DELUSION: “Working late isn’t a problem. My family will understand when I get that big promotion.” Decoded: I’ll tell you what’s true. Don’t believe what you see – believe me. See: the demanding boss, the neglected partner, the alienated friend (pgs 63, 138) BLAME: “She knew I hated sloppiness when she married me. Why can’t she pick up after herself?” Decoded: You’re the problem. I was forced to do it; I had no choice. See: the clean freak, sub-prime mortgages, Napoleon Bonaparte (pgs 45, 84) When the Toxic Trio works together, we become stuck in a cycle of emotional BS, preventing us from moving on or learning from our mistakes. Emotional bullshit’s pervasiveness in society can be found everywhere, from rising divorce rates, weight gain, and debt, to angry outbursts at work, loss of control over our children, and a lack of fulfillment in our lives. The solution is deceptively simple: You focus on your Core Needs, which is any behavior that advances your long-term best interest, and ask yourself the Master Question—“What do I need from this situation?”. Honestly addressing the larger issue – not just in the short term – cuts the BS in every relationship: between friends, co-workers, couples, in parenting and especially in business. Frank, concise and unapologetic, EMOTIONAL BULLSHIT sheds light on this hidden plague, and provides concrete advice to keep it from infiltrating your relationships.
Publisher: Penguin
ISBN: 1440658153
Category : Family & Relationships
Languages : en
Pages : 274
Book Description
An invisible disease is affecting every aspect of your life. Insidious and creeping, it shapes you everyday – from the bedroom to the boardroom, from your shopping splurge, to the extra helping at your holiday dinner, to the dangerous liaison at work. It’s called emotional bullshit, and it’s encroaching on your happiness. In Emotional Bullshit: The Hidden Plague That Is Threatening to Destroy Your Relationships – AND HOW TO STOP IT , Carl Alasko, Ph.D. sheds light on the stealth disease of Emotional BS: that is, the Toxic Trio of denial, delusion and blame that we fall back on when faced with difficult situations. These three dynamics work together to distort and manipulate truth, create a delusional reality, and shift blame when things fall apart. With the toxic trio in action, it’s all but impossible to get at the heart of the problem. The result, however, is obvious – no one can achieve happiness and fulfillment. And when used in the world of business, Emotional BS can lead to financial ruin. In his over twenty years working with individuals, couples and families as a psychotherapist, Dr. Alasko has come to recognize the same problem underlying all his patients’ unhappiness. When confronted with an unpleasant or inconvenient reality, they fall prey to the TOXIC TRIO: DENIAL: “My girlfriend enjoys a ‘good time’ at parties, sure. But she doesn’t have a drinking problem.” Decoded: There is no problem. Everything is okay. You’re exaggerating See: the drinker, the overweight, the wallet full of maxed-out credit cards (pg 12) DELUSION: “Working late isn’t a problem. My family will understand when I get that big promotion.” Decoded: I’ll tell you what’s true. Don’t believe what you see – believe me. See: the demanding boss, the neglected partner, the alienated friend (pgs 63, 138) BLAME: “She knew I hated sloppiness when she married me. Why can’t she pick up after herself?” Decoded: You’re the problem. I was forced to do it; I had no choice. See: the clean freak, sub-prime mortgages, Napoleon Bonaparte (pgs 45, 84) When the Toxic Trio works together, we become stuck in a cycle of emotional BS, preventing us from moving on or learning from our mistakes. Emotional bullshit’s pervasiveness in society can be found everywhere, from rising divorce rates, weight gain, and debt, to angry outbursts at work, loss of control over our children, and a lack of fulfillment in our lives. The solution is deceptively simple: You focus on your Core Needs, which is any behavior that advances your long-term best interest, and ask yourself the Master Question—“What do I need from this situation?”. Honestly addressing the larger issue – not just in the short term – cuts the BS in every relationship: between friends, co-workers, couples, in parenting and especially in business. Frank, concise and unapologetic, EMOTIONAL BULLSHIT sheds light on this hidden plague, and provides concrete advice to keep it from infiltrating your relationships.
On Bullshit
Author: Harry G. Frankfurt
Publisher: Princeton University Press
ISBN: 1400826535
Category : Philosophy
Languages : en
Pages : 80
Book Description
#1 New York Times bestseller Featured on The Daily Show and 60 Minutes The acclaimed book that illuminates our world and its politics by revealing why bullshit is more dangerous than lying One of the most prominent features of our world is that there is so much bullshit. Yet we have no clear understanding of what bullshit is, how it’s distinct from lying, what functions it serves, and what it means. In his acclaimed bestseller On Bullshit, Harry Frankfurt, who was one of the world’s most influential moral philosophers, explores this important subject, which has become a central problem of politics and our world. With his characteristic combination of philosophical acuity, psychological insight, and wry humor, Frankfurt argues that bullshitters misrepresent themselves to their audience not as liars do, that is, by deliberately making false claims about what is true. Rather, bullshitters seek to convey a certain impression of themselves without being concerned about whether anything at all is true. They quietly change the rules governing their end of the conversation so that claims about truth and falsity are irrelevant. Although bullshit can take many innocent forms, excessive indulgence in it can eventually undermine the bullshitter’s capacity to tell the truth in a way that lying does not. Liars at least acknowledge that the truth matters. Because of this, bullshit is a greater enemy of the truth than lies are. Remarkably prescient and insightful, On Bullshit is a small book that explains a great deal about our time.
Publisher: Princeton University Press
ISBN: 1400826535
Category : Philosophy
Languages : en
Pages : 80
Book Description
#1 New York Times bestseller Featured on The Daily Show and 60 Minutes The acclaimed book that illuminates our world and its politics by revealing why bullshit is more dangerous than lying One of the most prominent features of our world is that there is so much bullshit. Yet we have no clear understanding of what bullshit is, how it’s distinct from lying, what functions it serves, and what it means. In his acclaimed bestseller On Bullshit, Harry Frankfurt, who was one of the world’s most influential moral philosophers, explores this important subject, which has become a central problem of politics and our world. With his characteristic combination of philosophical acuity, psychological insight, and wry humor, Frankfurt argues that bullshitters misrepresent themselves to their audience not as liars do, that is, by deliberately making false claims about what is true. Rather, bullshitters seek to convey a certain impression of themselves without being concerned about whether anything at all is true. They quietly change the rules governing their end of the conversation so that claims about truth and falsity are irrelevant. Although bullshit can take many innocent forms, excessive indulgence in it can eventually undermine the bullshitter’s capacity to tell the truth in a way that lying does not. Liars at least acknowledge that the truth matters. Because of this, bullshit is a greater enemy of the truth than lies are. Remarkably prescient and insightful, On Bullshit is a small book that explains a great deal about our time.
Bullshit Jobs
Author: David Graeber
Publisher: Simon & Schuster
ISBN: 1501143336
Category : Social Science
Languages : en
Pages : 368
Book Description
From David Graeber, the bestselling author of The Dawn of Everything and Debt—“a master of opening up thought and stimulating debate” (Slate)—a powerful argument against the rise of meaningless, unfulfilling jobs…and their consequences. Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer. There are hordes of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs. Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).
Publisher: Simon & Schuster
ISBN: 1501143336
Category : Social Science
Languages : en
Pages : 368
Book Description
From David Graeber, the bestselling author of The Dawn of Everything and Debt—“a master of opening up thought and stimulating debate” (Slate)—a powerful argument against the rise of meaningless, unfulfilling jobs…and their consequences. Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer. There are hordes of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs. Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).
Calling Bullshit
Author: Carl T. Bergstrom
Publisher: Random House Trade Paperbacks
ISBN: 0525509208
Category : Political Science
Languages : en
Pages : 338
Book Description
Bullshit isn’t what it used to be. Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data. “A modern classic . . . a straight-talking survival guide to the mean streets of a dying democracy and a global pandemic.”—Wired Misinformation, disinformation, and fake news abound and it’s increasingly difficult to know what’s true. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high art. We are fairly well equipped to spot the sort of old-school bullshit that is based in fancy rhetoric and weasel words, but most of us don’t feel qualified to challenge the avalanche of new-school bullshit presented in the language of math, science, or statistics. In Calling Bullshit, Professors Carl Bergstrom and Jevin West give us a set of powerful tools to cut through the most intimidating data. You don’t need a lot of technical expertise to call out problems with data. Are the numbers or results too good or too dramatic to be true? Is the claim comparing like with like? Is it confirming your personal bias? Drawing on a deep well of expertise in statistics and computational biology, Bergstrom and West exuberantly unpack examples of selection bias and muddled data visualization, distinguish between correlation and causation, and examine the susceptibility of science to modern bullshit. We have always needed people who call bullshit when necessary, whether within a circle of friends, a community of scholars, or the citizenry of a nation. Now that bullshit has evolved, we need to relearn the art of skepticism.
Publisher: Random House Trade Paperbacks
ISBN: 0525509208
Category : Political Science
Languages : en
Pages : 338
Book Description
Bullshit isn’t what it used to be. Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data. “A modern classic . . . a straight-talking survival guide to the mean streets of a dying democracy and a global pandemic.”—Wired Misinformation, disinformation, and fake news abound and it’s increasingly difficult to know what’s true. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high art. We are fairly well equipped to spot the sort of old-school bullshit that is based in fancy rhetoric and weasel words, but most of us don’t feel qualified to challenge the avalanche of new-school bullshit presented in the language of math, science, or statistics. In Calling Bullshit, Professors Carl Bergstrom and Jevin West give us a set of powerful tools to cut through the most intimidating data. You don’t need a lot of technical expertise to call out problems with data. Are the numbers or results too good or too dramatic to be true? Is the claim comparing like with like? Is it confirming your personal bias? Drawing on a deep well of expertise in statistics and computational biology, Bergstrom and West exuberantly unpack examples of selection bias and muddled data visualization, distinguish between correlation and causation, and examine the susceptibility of science to modern bullshit. We have always needed people who call bullshit when necessary, whether within a circle of friends, a community of scholars, or the citizenry of a nation. Now that bullshit has evolved, we need to relearn the art of skepticism.
Bullshit!
Author: Jeffrey Gale
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 242
Book Description
Compendium of interviews, speeches, articles and political documents.
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 242
Book Description
Compendium of interviews, speeches, articles and political documents.
The Life-Changing Science of Detecting Bullshit
Author: John V. Petrocelli
Publisher: St. Martin's Press
ISBN: 1250271630
Category : Psychology
Languages : en
Pages : 154
Book Description
Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli reveals the critical thinking habits you can develop to recognize and combat pervasive false information that harms society in The Life-Changing Science of Detecting Bullshit. Bullshit is the foundation of contaminated thinking and bad decisions leading to health consequences, financial losses, legal consequences, broken relationships, and wasted time and resources. No matter how smart we believe ourselves to be, we’re all susceptible to bullshit—and we all engage in it. While we may brush it off as harmless marketing sales speak or as humorous, embellished claims, it’s actually much more dangerous and insidious. It’s how Bernie Madoff successfully swindled billions of dollars from even the most experienced financial experts with his Ponzi scheme. It’s how the protocols of Mao Zedong’s Great Leap Forward resulted in the deaths of 36 million people from starvation. Presented as truths by authority figures and credentialed experts, bullshit appears legitimate, and we accept their words as gospel. If we don’t question the information we receive from bullshit artists to prove their thoughts and theories, we allow these falsehoods to take root in our memories and beliefs. This faulty data affects our decision making capabilities, sometimes resulting in regrettable life choices. But with a little dose of skepticism and a commitment to truth seeking, you can build your critical thinking and scientific reasoning skills to evaluate information, separate fact from fiction, and see through bullshitter spin. In The Life-Changing Science of Detecting Bullshit, experimental social psychologist John V. Petrocelli provides invaluable strategies not only to recognize and protect yourself from everyday bullshit, but to accept your own lack of knowledge about subjects and avoid in engaging in bullshit just for societal conformity. With real world examples from people versed in bullshit who work in the used car, real estate, wine, and diamond industries, Petrocelli exposes the red-flag warning signs found in the anecdotal stories, emotional language, and buzzwords used by bullshitters that persuade our decisions. By using his critical thinking defensive tactics against those motivated by profit, we will also learn how to stop the toxic misinformation spread from the social media influencers, fake news, and op-eds that permeate our culture and call out bullshit whenever we see it.
Publisher: St. Martin's Press
ISBN: 1250271630
Category : Psychology
Languages : en
Pages : 154
Book Description
Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli reveals the critical thinking habits you can develop to recognize and combat pervasive false information that harms society in The Life-Changing Science of Detecting Bullshit. Bullshit is the foundation of contaminated thinking and bad decisions leading to health consequences, financial losses, legal consequences, broken relationships, and wasted time and resources. No matter how smart we believe ourselves to be, we’re all susceptible to bullshit—and we all engage in it. While we may brush it off as harmless marketing sales speak or as humorous, embellished claims, it’s actually much more dangerous and insidious. It’s how Bernie Madoff successfully swindled billions of dollars from even the most experienced financial experts with his Ponzi scheme. It’s how the protocols of Mao Zedong’s Great Leap Forward resulted in the deaths of 36 million people from starvation. Presented as truths by authority figures and credentialed experts, bullshit appears legitimate, and we accept their words as gospel. If we don’t question the information we receive from bullshit artists to prove their thoughts and theories, we allow these falsehoods to take root in our memories and beliefs. This faulty data affects our decision making capabilities, sometimes resulting in regrettable life choices. But with a little dose of skepticism and a commitment to truth seeking, you can build your critical thinking and scientific reasoning skills to evaluate information, separate fact from fiction, and see through bullshitter spin. In The Life-Changing Science of Detecting Bullshit, experimental social psychologist John V. Petrocelli provides invaluable strategies not only to recognize and protect yourself from everyday bullshit, but to accept your own lack of knowledge about subjects and avoid in engaging in bullshit just for societal conformity. With real world examples from people versed in bullshit who work in the used car, real estate, wine, and diamond industries, Petrocelli exposes the red-flag warning signs found in the anecdotal stories, emotional language, and buzzwords used by bullshitters that persuade our decisions. By using his critical thinking defensive tactics against those motivated by profit, we will also learn how to stop the toxic misinformation spread from the social media influencers, fake news, and op-eds that permeate our culture and call out bullshit whenever we see it.
Social Media Is Bullshit
Author: B. J. Mendelson
Publisher: St. Martin's Press
ISBN: 1250017505
Category : Business & Economics
Languages : en
Pages : 239
Book Description
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
Publisher: St. Martin's Press
ISBN: 1250017505
Category : Business & Economics
Languages : en
Pages : 239
Book Description
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
Believing Bullshit
Author: Stephen Law
Publisher: Prometheus Books
ISBN: 1616144122
Category : Philosophy
Languages : en
Pages : 274
Book Description
This book identifies eight key mechanisms that can transform a set of ideas into a psychological flytrap. The author suggests that, like the black holes of outer space, from which nothing, not even light, can escape, our contemporary cultural landscape contains numerous intellectual black-holes—belief systems constructed in such a way that unwary passers-by can similarly find themselves drawn in. While such self-sealing bubbles of belief will most easily trap the gullible or poorly educated, even the most intelligent and educated of us are potentially vulnerable. Some of the world’s greatest thinkers have fallen in, never to escape. This witty, insightful critique will help immunize readers against the wiles of cultists, religious and political zealots, conspiracy theorists, promoters of flaky alternative medicines, and others by clearly setting out the tricks of the trade by which such insidious belief systems are created and maintained.
Publisher: Prometheus Books
ISBN: 1616144122
Category : Philosophy
Languages : en
Pages : 274
Book Description
This book identifies eight key mechanisms that can transform a set of ideas into a psychological flytrap. The author suggests that, like the black holes of outer space, from which nothing, not even light, can escape, our contemporary cultural landscape contains numerous intellectual black-holes—belief systems constructed in such a way that unwary passers-by can similarly find themselves drawn in. While such self-sealing bubbles of belief will most easily trap the gullible or poorly educated, even the most intelligent and educated of us are potentially vulnerable. Some of the world’s greatest thinkers have fallen in, never to escape. This witty, insightful critique will help immunize readers against the wiles of cultists, religious and political zealots, conspiracy theorists, promoters of flaky alternative medicines, and others by clearly setting out the tricks of the trade by which such insidious belief systems are created and maintained.