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Author: Rosalind Eyben
Publisher: Routledge
ISBN: 1136552529
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The Power of Labelling illuminates a fundamental and intriguing dimension of social and political life. Striking cases from a range of policy contexts generate eyeopening analyses of labellings causes and consequences, uses and abuses, and of alternatives in thinking and relating. DES GASPER, INSTITUTE OF SOCIAL STUDIES, THE HAGUE The authors convincingly and often vividly explain how the unavoidable framings and labellings of the objects of policy secrete relations of power which can obscure as much as they reveal and often lead, in policy itself, to perverse outcomes. Their detail is riveting, their analyses persuasive, what they suggest realistic and deeply sensible. This immensely readable collection is indispensable for anyone who wants to think about how they think about 'development', and should be forced on all who dont. GEOFFREY HAWTHORN, PROFESSOR OF INTERNATIONAL POLITICS, UNIVERSITY OF CAMBRIDGE This is an essential book not only for those interested in understanding the development industry but also for development practitioners. It discusses key questions concerning the ways in which knowledge is generated by development agencies and reaffirms the importance of understanding who categorizes people, why and how. R. L. STIRRAT, PROFESSOR OF SOCIAL ANTHROPOLOGY, UNIVERSITY OF SUSSEX 'Very important.' Martin Kalungu-Banda, Oxfam GB What does it mean to be part of the mass known as The Poor? What visions are conjured up in our minds when someone is labelled Muslim? What assumptions do we make about their needs, values and politics? How do we react individually and as a society? Who develops the labels, what power do they carry and how do such labels affect how people are treated? This timely book tackles the critical and controversial issue of how people are labelled and categorized, and how their problems are framed and dealt with. Drawing on vast international experience and current theory, the authors examine how labels are constituted and applied by a variety of actors, including development policy makers, practitioners and researchers. The book exposes the intense and complex politics involved in processes of labelling, and highlights how the outcomes of labelling can undermine stated development goals. Importantly, one of the books principal objectives is to suggest how policy makers and professionals can tackle negative forms of labelling and encourage processes of counter-labelling, to enhance poverty reduction and human rights, and to tackle issues of race relations and global security. The Afterword encapsulates these ideas ands provides a good basis for reflection, further debate and action.
Author: Rosalind Eyben
Publisher: Earthscan
ISBN: 184977322X
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
'The Power of Labelling illuminates a fundamental and intriguing dimension of social and political life. Striking cases from a range of policy contexts generate eyeopening analyses of labelling's causes and consequences, uses and abuses, and of alternatives in thinking and relating.' DES GASPER, INSTITUTE OF SOCIAL STUDIES, THE HAGUE The authors convincingly and often vividly explain how the unavoidable framings and labellings of the objects of policy secrete relations of power which can obscure as much as they reveal and often lead, in policy itself, to perverse outcomes. Their detail is riveting, their analyses persuasive, what they suggest realistic and deeply sensible. This immensely readable collection is indispensable for anyone who wants to think about how they think about 'development', and should be forced on all who don't.' GEOFFREY HAWTHORN, PROFESSOR OF INTERNATIONAL POLITICS, UNIVERSITY OF CAMBRIDGE This is an essential book not only for those interested in understanding the development industry but also for development practitioners. It discusses key questions concerning the ways in which knowledge is generated by development agencies and reaffirms the importance of understanding who categorizes people, why and how.' R. L. STIRRAT, PROFESSOR OF SOCIAL ANTHROPOLOGY, UNIVERSITY OF SUSSEX 'Very important.' Martin Kalungu-Banda, Oxfam GB What does it mean to be part of the mass known as ?The Poor What visions are conjured up in our minds when someone is labelled ?Muslim What assumptions do we make about their needs, values and politics? How do we react individually and as a society? Who develops the labels, what power do they carry and how do such labels affect how people are treated? This timely book tackles the critical and controversial issue of how people are labelled and categorized, and how their problems are framed and dealt with. Drawing on vast international experience and current theory, the authors examine how labels are constituted and applied by a variety of actors, including development policy makers, practitioners and researchers. The book exposes the intense and complex politics involved in processes of labelling, and highlights how the outcomes of labelling can undermine stated development goals. Importantly, one of the book's principal objectives is to suggest how policy makers and professionals can tackle negative forms of labelling and encourage processes of ?counter-labelling?, to enhance poverty reduction and human rights, and to tackle issues of race relations and global security. The Afterword encapsulates these ideas ands provides a good basis for reflection, further debate and action.
Author: David Priemer
Publisher: Page Two
ISBN: 1989603203
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.
Author: Sally McConnell-Ginet
Publisher: Cambridge University Press
ISBN: 1108427219
Category : Language Arts & Disciplines
Languages : en
Pages : 339
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Book Description
Featuring current and historical concrete examples and minimising technical vocabulary, Words Matter is for all interested in examining ideas about language and its connections to social conflict and change. Accessible to general readers, the book will also be useful in linguistics, philosophy, anthropology, or other classes featuring language.
Author: Irshad Manji
Publisher: St. Martin's Press
ISBN: 1250182867
Category : Social Science
Languages : en
Pages : 319
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Book Description
"Don't Label Me should be labeled as genius. It's an amazing book." - Chris Rock A unique conversation about diversity, bigotry, and our common humanity, by the New York Times bestselling author, Oprah “Chutzpah” award-winner, and founder of the Moral Courage Project In these United States, discord has hit emergency levels. Civility isn't the reason to repair our caustic chasms. Diversity is. Don't Label Me shows that America's founding genius is diversity of thought. Which is why social justice activists won't win by labeling those who disagree with them. At a time when minorities are fast becoming the majority, a truly new America requires a new way to tribe out. Enter Irshad Manji and her dog, Lily. Raised to believe that dogs are evil, Manji overcame her fear of the "other" to adopt Lily. She got more than she bargained for. Defying her labels as an old, blind dog, Lily engages Manji in a taboo-busting conversation about identity, power, and politics. They're feisty. They're funny. And in working through their challenges to one another, they reveal how to open the hearts of opponents for the sake of enduring progress. Readers who crave concrete tips will be delighted. Studded with insights from epigenetics and epistemology, layered with the lessons of Bruce Lee, Ben Franklin, and Audre Lorde, punctuated with stories about Manji's own experiences as a refugee from Africa, a Muslim immigrant to the U.S., and a professor of moral courage, Don't Label Me makes diversity great again.
Author: Colin Wright
Publisher: Asymmetrical Press
ISBN: 1938793161
Category : Philosophy
Languages : en
Pages : 78
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Book Description
You have exactly one life in which to do everything you’ll ever do. Act accordingly. Act Accordingly is a philosophical framework written to help people become the best possible version of themselves. Rather than proposing a one-size-fits-all code of beliefs or behaviors, the ideas presented in this intentionally concise book encourage readers to question their long-held biases, their definition of confidence, their level of self-sustainability, and the degree to which they allow themselves to evolve their beliefs over time. There’s no time like the present to…act accordingly.
Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
The growth in private labels has huge implications for managers on both sides.
Author: Matt L. Drabek
Publisher:
ISBN: 9781498504447
Category : Classification
Languages : en
Pages : 0
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Book Description
Classify and Label is a philosophical treatment of classification in the social sciences and everyday life, focusing on its moral, social, and political implications. This book stands at the intersection of philosophy of the social sciences, feminist philosophy, philosophy of ...
Author: Jeffrey Caldewey
Publisher: Board and Bench Publishing
ISBN: 1891267302
Category : Design
Languages : en
Pages : 284
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Book Description
The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.
Author: Paul Allen
Publisher: CRC Press
ISBN: 1136123180
Category : Music
Languages : en
Pages : 289
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Book Description
Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients. The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available at the book's companion website. A peer reviewer for Artist Management for the Music Business proclaimed ".this is going to be an excellent text. It contains many unique insights and lots of valuable information. This is essential reading for managers, students, and artists in the music business.
Author: Nick Sadler
Publisher: Velocity Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.
