Author: Theodore Grossman
Publisher: John Wiley & Sons
ISBN: 0470481307
Category : Business & Economics
Languages : en
Pages : 628
Book Description
The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources. If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice. • Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material • The most comprehensive and authoritative book in its category • Teaches you virtually everything you'd learn about finance and accounting in today's best business schools Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.
The Portable MBA in Finance and Accounting
Author: Theodore Grossman
Publisher: John Wiley & Sons
ISBN: 0470481307
Category : Business & Economics
Languages : en
Pages : 628
Book Description
The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources. If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice. • Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material • The most comprehensive and authoritative book in its category • Teaches you virtually everything you'd learn about finance and accounting in today's best business schools Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.
Publisher: John Wiley & Sons
ISBN: 0470481307
Category : Business & Economics
Languages : en
Pages : 628
Book Description
The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources. If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice. • Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material • The most comprehensive and authoritative book in its category • Teaches you virtually everything you'd learn about finance and accounting in today's best business schools Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.
The Portable MBA in Marketing and Portable MBA in Finance and Accounting Set
Author: John L. Livingstone
Publisher: John Wiley & Sons
ISBN: 9780471575511
Category :
Languages : en
Pages : 1024
Book Description
Publisher: John Wiley & Sons
ISBN: 9780471575511
Category :
Languages : en
Pages : 1024
Book Description
The Portable MBA in Finance and Accounting
Author: John Leslie Livingstone
Publisher: Wiley
ISBN: 9780471184256
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This Second Edition of The Portable MBA in Finance and Accounting brings you all the in-depth, authoritative coverage of its bestselling predecessor-expanded and updated-plus an important selection of new topics crucial to business success. It's the ideal resource for every manager and professional who needs to use numbers as business tools, gain competitive advantage, and manage the enterprise more efficiently. John Leslie Livingstone has reassembled his all-star lineup of leading professors and practitioners in finance, accounting, and law from across the United States. These experts provide practical, jargon-free explanations of key finance and accounting topics. Special features of this new edition include: New chapters * Computers and information technology in F&A * Analyzing income statements * Managing financial risk Broad coverage * Understanding financial statements * Financial forecasting and budgeting * Break-even and cost-volume-profit analyses * Product pricing * Strategies to minimize business income tax * Evaluating an acquisition target * Managing foreign exchange risk exposure- and much more Versatility * Applies to large corporations, midsize companies, and start-ups * Useful in nonprofit organizations as well as businesses * Helps sales, service, production, and marketing managers speak the language of F&A experts The Portable MBA in Finance and Accounting, Second Edition offers a five-star education at a take-out price. Whether you read it cover-to-cover, use it as a handy reference, or both, it helps you ask the right questions and understand the answers you receive. Best of all, it's a practical toolkit for measuring and improving your business. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. Praise for the First Edition: "Straight from second-year business school courses, the book is full of up-to-date financial and managerial information that will help transform your company from start-up to blue-chip." -Entrepreneur "Practical, useful, and accessible. Of immense use to everyone in both business and nonprofit organizations, from the smallest start-up, to the largest corporation." -Eliza G. C. Collins Center for Executive Education, former Senior Editor, Harvard Business Review Here's a complete step-by-step course in "executive number-crunching" for busy managers and professionals who don't have time for a formal MBA program. Written by a team of top business school professors, this book acquaints you with the financial and accounting concepts, strategies, tools, and techniques used at today's leading corporations. And, thanks to its practical, real-world approach and jargon-free language, readers with no prior background in finance and accounting quickly learn how to: * Read and interpret financial statements * Develop and use sophisticated cost-analysis tools * Perform financial forecasting and budgeting * Create sound business plans * Use proven strategies for minimizing business income tax * Master the pros and cons of going public * Evaluate and act on mergers and acquisitions * Manage foreign exchange risk exposure * And much more Read The Portable MBA in Finance and Accounting and learn how to use sophisticated financial and accounting tools to manage your enterprise more efficiently. Get the expertise without the expense from an all-star team including: * Jeffry A. Timmons, Harvard Business School * William W. Alberts, University of Washington * Eugene E. Comiskey and Charles W. Mulford, Georgia Institute of Technology * William C. Lawler, Babson College * Les Heitger, Indiana University * Robert Anthony, Harvard Business School
Publisher: Wiley
ISBN: 9780471184256
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This Second Edition of The Portable MBA in Finance and Accounting brings you all the in-depth, authoritative coverage of its bestselling predecessor-expanded and updated-plus an important selection of new topics crucial to business success. It's the ideal resource for every manager and professional who needs to use numbers as business tools, gain competitive advantage, and manage the enterprise more efficiently. John Leslie Livingstone has reassembled his all-star lineup of leading professors and practitioners in finance, accounting, and law from across the United States. These experts provide practical, jargon-free explanations of key finance and accounting topics. Special features of this new edition include: New chapters * Computers and information technology in F&A * Analyzing income statements * Managing financial risk Broad coverage * Understanding financial statements * Financial forecasting and budgeting * Break-even and cost-volume-profit analyses * Product pricing * Strategies to minimize business income tax * Evaluating an acquisition target * Managing foreign exchange risk exposure- and much more Versatility * Applies to large corporations, midsize companies, and start-ups * Useful in nonprofit organizations as well as businesses * Helps sales, service, production, and marketing managers speak the language of F&A experts The Portable MBA in Finance and Accounting, Second Edition offers a five-star education at a take-out price. Whether you read it cover-to-cover, use it as a handy reference, or both, it helps you ask the right questions and understand the answers you receive. Best of all, it's a practical toolkit for measuring and improving your business. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. Praise for the First Edition: "Straight from second-year business school courses, the book is full of up-to-date financial and managerial information that will help transform your company from start-up to blue-chip." -Entrepreneur "Practical, useful, and accessible. Of immense use to everyone in both business and nonprofit organizations, from the smallest start-up, to the largest corporation." -Eliza G. C. Collins Center for Executive Education, former Senior Editor, Harvard Business Review Here's a complete step-by-step course in "executive number-crunching" for busy managers and professionals who don't have time for a formal MBA program. Written by a team of top business school professors, this book acquaints you with the financial and accounting concepts, strategies, tools, and techniques used at today's leading corporations. And, thanks to its practical, real-world approach and jargon-free language, readers with no prior background in finance and accounting quickly learn how to: * Read and interpret financial statements * Develop and use sophisticated cost-analysis tools * Perform financial forecasting and budgeting * Create sound business plans * Use proven strategies for minimizing business income tax * Master the pros and cons of going public * Evaluate and act on mergers and acquisitions * Manage foreign exchange risk exposure * And much more Read The Portable MBA in Finance and Accounting and learn how to use sophisticated financial and accounting tools to manage your enterprise more efficiently. Get the expertise without the expense from an all-star team including: * Jeffry A. Timmons, Harvard Business School * William W. Alberts, University of Washington * Eugene E. Comiskey and Charles W. Mulford, Georgia Institute of Technology * William C. Lawler, Babson College * Les Heitger, Indiana University * Robert Anthony, Harvard Business School
The Portable MBA in Finance and Accounting
Author: John Leslie Livingstone
Publisher: John Wiley & Sons
ISBN: 0471168564
Category : Business & Economics
Languages : en
Pages : 672
Book Description
The Portable MBA in Finance and Accounting erzielte die zweithöchsten Verkaufszahlen (über 80.000 Exemplare) in der PMBA-Serie. Dieses Thema ist ein Dauerbrenner; auch erfahrene Manager oder MBAs möchten gerne ihr Finanzwissen auffrischen. Für Leser ohne wirtschaftliche Erfahrung oder Vorkenntnisse bietet dieses Buch ausgezeichnete Materialien zu den Grundlagen des Finanzwesens und der Rechnungslegung. In der modernen Geschäftswelt sind Finanzwissen und fundierte Fähigkeiten im Bereich Budgetierung und Finanzplanung wichtiger denn je. Die dritte Auflage wurde gründlich aktualisiert und enthält fünf neue bzw. radikal überarbeitete Kapitel: Interpretation von Bilanzen, Informationstechnologie im Finanzbereich, Investitionsplanung, Informationstechnologie und das Unternehmen und Unternehmensbewertung. Vier Kapital wurden gründlich überarbeitet: Kosten-Umsatz-Gewinn-Analyse, Prognosen und Budgetierung, Produktivitätsmessung und Geschäftsplan (Business Plan). Neun Kapitel wurden durch kleinere Anpassungen aktualisiert: Analyse von Geschäftsergebnissen, Activity-Based-Costing, Wahl einer Gesellschaftsform, Steuern und Geschäftsentscheidungen, Globale Geschäftstätigkeit, Management von Finanzrisiken, Börsengang, Gesellschaftsorgane und profitables Wachstum durch Akquisitionen.
Publisher: John Wiley & Sons
ISBN: 0471168564
Category : Business & Economics
Languages : en
Pages : 672
Book Description
The Portable MBA in Finance and Accounting erzielte die zweithöchsten Verkaufszahlen (über 80.000 Exemplare) in der PMBA-Serie. Dieses Thema ist ein Dauerbrenner; auch erfahrene Manager oder MBAs möchten gerne ihr Finanzwissen auffrischen. Für Leser ohne wirtschaftliche Erfahrung oder Vorkenntnisse bietet dieses Buch ausgezeichnete Materialien zu den Grundlagen des Finanzwesens und der Rechnungslegung. In der modernen Geschäftswelt sind Finanzwissen und fundierte Fähigkeiten im Bereich Budgetierung und Finanzplanung wichtiger denn je. Die dritte Auflage wurde gründlich aktualisiert und enthält fünf neue bzw. radikal überarbeitete Kapitel: Interpretation von Bilanzen, Informationstechnologie im Finanzbereich, Investitionsplanung, Informationstechnologie und das Unternehmen und Unternehmensbewertung. Vier Kapital wurden gründlich überarbeitet: Kosten-Umsatz-Gewinn-Analyse, Prognosen und Budgetierung, Produktivitätsmessung und Geschäftsplan (Business Plan). Neun Kapitel wurden durch kleinere Anpassungen aktualisiert: Analyse von Geschäftsergebnissen, Activity-Based-Costing, Wahl einer Gesellschaftsform, Steuern und Geschäftsentscheidungen, Globale Geschäftstätigkeit, Management von Finanzrisiken, Börsengang, Gesellschaftsorgane und profitables Wachstum durch Akquisitionen.
The Portable MBA
Author: Kenneth M. Eades
Publisher: John Wiley & Sons
ISBN: 0470481293
Category : Business & Economics
Languages : en
Pages : 389
Book Description
A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
Publisher: John Wiley & Sons
ISBN: 0470481293
Category : Business & Economics
Languages : en
Pages : 389
Book Description
A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
The Portable MBA
Author: Kenneth M. Eades
Publisher: John Wiley & Sons
ISBN: 0470627255
Category : Business & Economics
Languages : en
Pages : 381
Book Description
A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
Publisher: John Wiley & Sons
ISBN: 0470627255
Category : Business & Economics
Languages : en
Pages : 381
Book Description
A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
The Portable MBA in Finance and Accounting Set
Author: John Leslie Livingstone
Publisher:
ISBN: 9780471167655
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780471167655
Category :
Languages : en
Pages :
Book Description
The Vest-pocket MBA
Author: Jae K. Shim
Publisher: Prentice Hall Press
ISBN: 9780134603049
Category : Business & Economics
Languages : en
Pages : 532
Book Description
This bestselling, all-in-one problem-solver teaches the techniques and methods used in the finest MBA programs. Presented in a question-and-answer format, "The Vest-Pocket MBA" provides all the formulas, guidelines, ratios, and rules-of-thumb needed to solve problems in 240 key areas of business and finance. Includes tables, graphs and charts.
Publisher: Prentice Hall Press
ISBN: 9780134603049
Category : Business & Economics
Languages : en
Pages : 532
Book Description
This bestselling, all-in-one problem-solver teaches the techniques and methods used in the finest MBA programs. Presented in a question-and-answer format, "The Vest-Pocket MBA" provides all the formulas, guidelines, ratios, and rules-of-thumb needed to solve problems in 240 key areas of business and finance. Includes tables, graphs and charts.
MBA in a Box
Author: Joel Kurtzman
Publisher: Crown Currency
ISBN: 1400053994
Category : Business & Economics
Languages : en
Pages : 450
Book Description
The best minds in business—at your service MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example: • Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs. • The profit zone and how to tell if a business is in one. • The skill of turning an idea or invention into a product that solves a problem for a market. • Merging the need of business to produce and grow with the environment so they are both sustained. • The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty. • And much more.
Publisher: Crown Currency
ISBN: 1400053994
Category : Business & Economics
Languages : en
Pages : 450
Book Description
The best minds in business—at your service MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example: • Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs. • The profit zone and how to tell if a business is in one. • The skill of turning an idea or invention into a product that solves a problem for a market. • Merging the need of business to produce and grow with the environment so they are both sustained. • The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty. • And much more.
The Portable MBA Desk Reference
Author: Nitin Nohria
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 704
Book Description
The brand-new edition of the ultimate desktop tool The PORTABLE MBA DESK REFERENCE Substantially revised, completely updated How do I analyze a balance sheet? What is business process reengineering? Where can I get financial information about overseas companies? What kinds of services does the Department of Commerce provide to exporters? When it comes to finding quick answers to these and other important business questions, thousands of people depend on The Portable MBA Desk Reference-the complete all-in-one guide to business terms, facts, ideas, and resources. Now this Second Edition has been extensively revised to include the very latest business topics and data, plus new cutting-edge sections on technology, and much more. Organized into two easy-to-use sections, it contains an A-to-Z encyclopedia covering key topics ranging from accounting and marketing to manufacturing and strategy, plus a comprehensive resource guide for finding specific information-in print and on line-on dozens of subjects. Ideal for a quick-take or a fast refresher, this edition of The Portable MBA Desk Reference is the best colleague you'll ever have. A selection of Book-of-the-Month Club, Money Book Club, and Quality Paperback Book Club. Being in business today means navigating a daunting array of jargon, theories, and data covering hundreds of topics-any one of which could have the power to make or break your success at any time. That's why thousands of people depend on The Portable MBA Desk Reference-the complete one-stop source of quick-access information on hundreds of key business terms, concepts, and resources. From accounting and advertising to management and manufacturing, this ready reference puts a wealth of essential knowledge right at your fingertips. Now substantially revised and updated, this outstanding second edition of The Portable MBA Desk Reference keeps pace with the latest developments in business practice, including cutting-edge information on the Internet and electronic commerce, plus up-to-the-minute business facts, figures, and more. Like its successful predecessor, this new edition offers the combined wisdom of experts from every field of business-all skillfully presented in two user-friendly sections. PART ONE is an easy-to-use A-to-Z encyclopedia of major business topics, with plain-English coverage of crucial terminology and subjects in accounting, economics, finance, international business, management, manufacturing, marketing, and strategy. You'll also find helpful mini-case studies and real-life examples, plus time-saving cross-references to related entries. PART TWO is a comprehensive and up-to-date directory of sources of vital business information. It tells you exactly where to look-in print and on line-and whom to contact for information on dozens of business areas, including advertising, marketing demographics, corporate and industrial financial data, economic data, international business, and more. You'll also find appendices packed with hard business facts, numbers, and lists-perfect for beefing up an important report or preparing for that last-minute meeting. Whether you're looking for a quick-take or a complete business refresher course, The Portable MBA Desk Reference, Second Edition is an essential companion for your trip to the top. The Portable MBA Series The Portable MBA series, with over 450,000 copies sold, provides instant "MBA literacy" to managers, professionals, and business owners. Portable MBA books provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. As such, The Portable MBA series provides the most authoritative continuing business education available.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 704
Book Description
The brand-new edition of the ultimate desktop tool The PORTABLE MBA DESK REFERENCE Substantially revised, completely updated How do I analyze a balance sheet? What is business process reengineering? Where can I get financial information about overseas companies? What kinds of services does the Department of Commerce provide to exporters? When it comes to finding quick answers to these and other important business questions, thousands of people depend on The Portable MBA Desk Reference-the complete all-in-one guide to business terms, facts, ideas, and resources. Now this Second Edition has been extensively revised to include the very latest business topics and data, plus new cutting-edge sections on technology, and much more. Organized into two easy-to-use sections, it contains an A-to-Z encyclopedia covering key topics ranging from accounting and marketing to manufacturing and strategy, plus a comprehensive resource guide for finding specific information-in print and on line-on dozens of subjects. Ideal for a quick-take or a fast refresher, this edition of The Portable MBA Desk Reference is the best colleague you'll ever have. A selection of Book-of-the-Month Club, Money Book Club, and Quality Paperback Book Club. Being in business today means navigating a daunting array of jargon, theories, and data covering hundreds of topics-any one of which could have the power to make or break your success at any time. That's why thousands of people depend on The Portable MBA Desk Reference-the complete one-stop source of quick-access information on hundreds of key business terms, concepts, and resources. From accounting and advertising to management and manufacturing, this ready reference puts a wealth of essential knowledge right at your fingertips. Now substantially revised and updated, this outstanding second edition of The Portable MBA Desk Reference keeps pace with the latest developments in business practice, including cutting-edge information on the Internet and electronic commerce, plus up-to-the-minute business facts, figures, and more. Like its successful predecessor, this new edition offers the combined wisdom of experts from every field of business-all skillfully presented in two user-friendly sections. PART ONE is an easy-to-use A-to-Z encyclopedia of major business topics, with plain-English coverage of crucial terminology and subjects in accounting, economics, finance, international business, management, manufacturing, marketing, and strategy. You'll also find helpful mini-case studies and real-life examples, plus time-saving cross-references to related entries. PART TWO is a comprehensive and up-to-date directory of sources of vital business information. It tells you exactly where to look-in print and on line-and whom to contact for information on dozens of business areas, including advertising, marketing demographics, corporate and industrial financial data, economic data, international business, and more. You'll also find appendices packed with hard business facts, numbers, and lists-perfect for beefing up an important report or preparing for that last-minute meeting. Whether you're looking for a quick-take or a complete business refresher course, The Portable MBA Desk Reference, Second Edition is an essential companion for your trip to the top. The Portable MBA Series The Portable MBA series, with over 450,000 copies sold, provides instant "MBA literacy" to managers, professionals, and business owners. Portable MBA books provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. As such, The Portable MBA series provides the most authoritative continuing business education available.