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Author: Robert Dow Buzzell
Publisher: Simon and Schuster
ISBN: 0029044308
Category : Marketing
Languages : en
Pages : 344
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Book Description
A guide to the powerful, proven method of strategic planning for top profitability. Illustrated.
Author: Robert Dow Buzzell
Publisher: Simon and Schuster
ISBN: 0029044308
Category : Marketing
Languages : en
Pages : 344
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Book Description
A guide to the powerful, proven method of strategic planning for top profitability. Illustrated.
Author: Wim H. Gijselaers
Publisher: Springer Science & Business Media
ISBN: 9401585458
Category : Education
Languages : en
Pages : 504
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Book Description
During the last few years economics and business education have emerged as one of the largest fields of study in higher education. At the same time, the pressing concern for improving the quality of higher education has led to a definite need for more knowledge about effective instruction and innovation in economics and business education. The book brings together many examples of reform in economics and business education. Special attention is paid to the problem-based learning approach, which over the past ten years, has developed as a very important innovation in higher education. The book contains contributions from a variety of institutions on the necessity of curriculum reform, the choice of instructional methods, assessment and testing, and management of change. It is of interest for teachers in higher education, educational psychologists, and any person interested in educational innovation in economics and business administration.
Author: Tony Morden
Publisher: Routledge
ISBN: 131707582X
Category : Business & Economics
Languages : en
Pages : 638
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Book Description
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
Author: Bradley Gale
Publisher: Simon and Schuster
ISBN: 143918836X
Category : Business & Economics
Languages : en
Pages : 453
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Book Description
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, "market-perceived quality versus competitors" and aspire to an emerging fourth stage, "true strategic management." Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the "war room wall" to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.
Author: Stephen Marvin
Publisher: John Wiley & Sons
ISBN: 111858239X
Category : Science
Languages : en
Pages : 734
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Book Description
Dictionary of Scientific Principles presents a unique and timeless collection of (almost) all known rules or laws commonly called principles, identified throughout the history of scientific development, their definition, and use. Exploring a broad range of disciplines, the book first lists more than 2,000 principles organized in a standard alphabetical order, then provides a list of subject headings for which related principles are identified. A staple addition to every library, the dictionary will also be of interest to scientists and general readers.
Author: Rawley Thomas
Publisher: John Wiley & Sons
ISBN: 0470539976
Category : Business & Economics
Languages : en
Pages : 842
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Book Description
The definitive guide to valuation written by a who's who of today's top practitioners The Valuation Handbook differs significantly from other related books on this topic because the contributors are practitioners, academics, and investment firms that explain how they value companies and other assets. It concentrates on specific and innovative valuation techniques, rather than the theoretical approaches more generally accepted and discussed. Given the extreme volatility of the stock market, valuation is a critical issue for analysts, investors, and businesses. Here, various professional contributors explain how their firms approach the valuation process, while academic contributors share their valuation consulting and research experience. Examines how to value assets in today's dynamic market setting Offers a broad spectrum of ideas from some of the top practitioners and academics in this field Highlights state-of-the-art approaches to company valuation Filled with in-depth insights and expert advice, The Valuation Handbook puts this difficult discipline in perspective.
Author: Gary L. Lilien
Publisher: DecisionPro
ISBN: 1412022525
Category : Business & Economics
Languages : en
Pages : 545
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Book Description
Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Author: A. Naga
Publisher: Vikas Publishing House
ISBN: 812594267X
Category : Business & Economics
Languages : en
Pages : 619
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Book Description
In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.
Author: Gerald Michaluk
Publisher: John Wiley & Sons
ISBN: 0470986654
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
Author: Malcolm McDonald
Publisher: Butterworth-Heinemann
ISBN: 0750683864
Category : Business & Economics
Languages : en
Pages : 704
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Book Description
A handbook for marketing planning.
