The Peasant Marketing System of Oaxaca, Mexico PDF Download

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The Peasant Marketing System of Oaxaca, Mexico

The Peasant Marketing System of Oaxaca, Mexico PDF Author: Ralph L. Beals
Publisher: Univ of California Press
ISBN: 0520319427
Category : Business & Economics
Languages : en
Pages : 430

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Book Description
This monograph summarizes the findings of a detailed anthropological study of an extensive traditional marketing system and its modern transformations. The major questions considered are (1) the scope and structure of the system, (2) its functioning, and (3) its responses to the relatively recent impact of a modernizing and industrializing national economy.