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Author: Robbin Phillips
Publisher: John Wiley & Sons
ISBN: 111853333X
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Author: Robbin Phillips
Publisher: John Wiley & Sons
ISBN: 111853333X
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Author: Brad Stulberg
Publisher: Rodale Books
ISBN: 1635653444
Category : Self-Help
Languages : en
Pages : 192
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Book Description
The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here’s how to cultivate a passion that will take you to great heights—while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs—whether they're athletic, scientific, entrepreneurial, or artistic—can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout. Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to—and every bit as important, sustain—passion.
Author: Robbin Phillips
Publisher: John Wiley & Sons
ISBN: 0470614188
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Author: Adam Davidson
Publisher: Vintage
ISBN: 0385353537
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
The brilliant creator of NPR's Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and revealing the transformative hope it offers for millions of people to thrive as they never have before. Contrary to what you may have heard, the middle class is not dying and robots are not stealing our jobs. In fact, writes Adam Davidson—one of our leading public voices on economic issues—the twenty-first-century economic paradigm offers new ways of making money, fresh paths toward professional fulfillment, and unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers. Drawing on the stories of average people doing exactly this—an accountant overturning his industry, a sweatshop owner's daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of Amish farmers—as well as the latest academic research, Davidson shows us how the twentieth-century economy of scale has given way in this century to an economy of passion. He makes clear, too, that though the adjustment has brought measures of dislocation, confusion, and even panic, these are most often the result of a lack of understanding. The Passion Economy delineates the ground rules of the new economy, and armed with these, we begin to see how we can succeed in it according to its own terms—intimacy, insight, attention, automation, and, of course, passion. An indispensable road map and a refreshingly optimistic take on our economic future.
Author: Robbin Phillips
Publisher: Wiley
ISBN: 9781118768303
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Author: Stephen A. Seamands
Publisher: Chariot Victor Publishing
ISBN: 9781564762023
Category : Religion
Languages : en
Pages : 152
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Book Description
Author: Natalie Zemon Davis
Publisher: Early Modern Studies
ISBN: 9781931112970
Category : History
Languages : en
Pages : 218
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Book Description
Natalie Zemon Davis, one of the world's most creative and influential historians, has always believed in dialogue as a path to knowledge, and these fascinating conversations prove her right. They are must reading for anyone interested in history, the historian's craft, the role of women in our society, or the lives of engaged intellectuals in the twentieth century.---Lynn Hunt, Eugen Weber Professor of Modern European History, UCLA The pathbreaking work of renowned historian Natalie Zemon Davis has added profoundly to our understanding of early modern society and culture. She rescues men and women from oblivion using her unique combination of rich imagination, keen intelligence, and archival sleuthing to uncover the past. Davis brings to life a dazzling cast of extraordinary people, revealing their thoughts, emotions, and choices in the world in which they lived. Thanks to Davis we can meet the impostor Arnaud du Tilh in her classic The Return of Martin Guerre, follow three remarkable lives in Women on the Margins, and journey alongside a traveler and scholar in Trickster Travels as he moves between the Muslim and Christian worlds. In these conversations with Denis Crouzet, professor of history at the Sorbonne and well-known specialist on the French Wars of Religion, Davis examines the practices of history and controversies in historical method. Their discussion reveals how Davis has always pursued the thrill and joy of discovery through historical research. Her quest is influenced by growing up Jewish in the Midwest as a descendant of emigrants from Eastern Europe. She recounts how her own life as a citizen, a woman, and a scholar compels her to ceaselessly examine and transcend received opinions and certitudes. Natalie Zemon Davis reminds the reader of the broad possibilities to be found by studying the lives of those who came before us, and teaches us how to give voice to what was once silent.
Author: Angela Maiers
Publisher: Routledge
ISBN: 1317930657
Category : Education
Languages : en
Pages : 160
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Book Description
Discover ways to cultivate a thriving and passionate community of learners - in your classroom! In this book, educators and consultants Angela Maiers and Amy Sandvold show you how to spark and sustain your students' energy, excitement, and love of learning. This book presents ideas for planning and implementing a Clubhouse Classroom, where passion meets practice every day. In the Clubhouse Classroom, students learn new skills and explore their talents with the help of educators who are invigorated by the subjects they teach.
Author: Tushar
Publisher: Notion Press
ISBN: 1642494542
Category : Self-Help
Languages : en
Pages : 155
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Book Description
Do you ever ask this question to yourself, “If I had known this earlier, would my life have been much different?” The 36 Conversations in this book makes a sincere attempt to zoom in past the outer cover to show you the person within – the real you. It captures the present-day life challenges that we face during various stages of our life and view them with our own binoculars to understand the reasons why such challenges arise, the impact they generate and the ways to handle day-to-day emotions. My Binoculars gives you a simple but immense power not only to save but also enhance your relationship quotient, be more likeable and live life as it is supposed to be lived. No matter how old or young you are, it’s never too early or too late to find out more about living a fulfilling life. I wish I had these conversations earlier in my life…
Author: Thomas J. Heffernan
Publisher: Oxford University Press
ISBN: 0199777624
Category : Religion
Languages : en
Pages : 586
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Book Description
Winner of the Modern Language Association Prize for a Scholarly Edition One of the most widely read and studied texts composed in Late Antiquity is the prison diary of Vibia Perpetua, a young woman of the elite classes who was martyred in March of the year 202 or 203 C.E. in Carthage, as part of a civic celebration honoring Caesar Geta. She was well-married and had recently become the mother of a baby son, but despite her advantages, she refused to recant her faith when she was arrested with other recent converts to Christianity. Imprisoned with her was her pregnant slave Felicity. Perpetua's steadfastness in her belief led to her martyrdom in the amphitheater. A description of the heroic deaths of both women, and the autobiography of one of the leaders of the Christian community, Saturus, is woven into Perpetua's diary by an anonymous editor, who tells us that, as they died, Perpetua, Felicity, and the other condemned Christians bid farewell with a kiss of peace. This unique and precious text survives in one Greek and in nine Latin manuscript versions. Thomas Heffernan's new study contains much that has never been done before, including a prosopography of all the individuals mentioned in the Passion, a new English translation and the first detailed historical commentary in English on the entire narrative of the Passion. It also includes a newly edited version of the Latin text based on all the extant manuscripts and - rarer still - the Greek text. He concludes the book with a complete codicological description of all of the known manuscripts and thorough scholarly indices of the text itself. Perpetua's prison diary is a revered text of early Christianity, and Heffernan's new translation and commentary brings unprecedented scholarly resources to the much-loved Passion.
