The Palgrave Handbook of Consumerism Issues in the Apparel Industry PDF Download
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Author: Hans Rüdiger Kaufmann
Publisher: Springer Nature
ISBN: 3031599527
Category :
Languages : en
Pages : 606
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Book Description
Author: Hans Rüdiger Kaufmann
Publisher: Springer Nature
ISBN: 3031599527
Category :
Languages : en
Pages : 606
Get Book Here
Book Description
Author: Elaine Ritch
Publisher: Ethics International Press
ISBN: 1804418250
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
This book adopts a unique perspective in critically evaluating new perspectives of marketing that fall within ethical constructs, including EDI (equality, diversity and inclusivity), gendered implications and perspectives, sustainability (people and planet) and intersections with consumer culture. Marketing is often criticised as being commercially focused – profit over people. This book suggest that marketers could and should include consideration for progressive societal discourse and provides examples of how this can be conceptualised within current markets by using contemporary marketing examples and insights from consumer society. This edited collection of chapters addresses topical events, from the Met Gala to the FIFA World Cup, as well as examining the music, fashion and media industries, to reflect upon the way in which societal ideologies and discourse are evolving. It offers a new, contemporary lens through which marketing can be understood within consumer society. The book will be of interest to undergraduate and postgraduate business and marketing students; academics seeking to develop the curriculum, lecture content, and assessment design; and marketers/practitioners who want to engage with topical marketing discourse. It provides a glimpse into the future of markets and marketing.
Author: Margalina, Vasilica-Maria
Publisher: IGI Global
ISBN: 1799818616
Category : Business & Economics
Languages : en
Pages : 427
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Book Description
Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.
Author: M. Boström
Publisher: Springer
ISBN: 0230584004
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society?
Author: Kaufmann, Hans Ruediger
Publisher: IGI Global
ISBN: 1522582711
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Author: Kaufmann, Hans Ruediger
Publisher: IGI Global
ISBN: 1522521402
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Author: Daniele Scarpi
Publisher: Springer Nature
ISBN: 3030438767
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Author: Mike Easey
Publisher: John Wiley & Sons
ISBN: 9781444309560
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
ISBN: 1466658819
Category : Business & Economics
Languages : en
Pages : 668
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Book Description
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Author: Magnus Boström
Publisher:
ISBN: 0190629037
Category : Business & Economics
Languages : en
Pages : 953
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Book Description
This handbook is currently in development, with individual articles publishing online in advance of print publication. At this time, we cannot add information about unpublished articles in this handbook, however the table of contents will continue to grow as additional articles pass through the review process and are added to the site. Please note that the online publication date for this handbook is the date that the first article in the title was published online.
