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Author:
Publisher:
ISBN: 9783030144494
Category :
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN: 9783030144494
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Phil Harris
Publisher: Springer Nature
ISBN: 3030445569
Category : Political Science
Languages : en
Pages : 1532
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Book Description
The growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, concepts, and case studies. This project is the first transnational encyclopedia to offer such an interdisciplinary and wide overview of these topics, including perspectives on public relations, crisis management, communication studies, as well as political science, political marketing, and policy studies. It is an interdisciplinary work, which involved an extraordinary pool of contributors made up of leading scholars and practitioners from all around the globe; it is a live and evolving project focused on drawing together grounded international knowledge for our diverse and developing world. The 200+ entries of the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (to be found as a live reference work online here, and in two print volumes in 2022) address these research avenues, tackling a growing demand for a comprehensive international reference work regarding key global sectors and policymaking structures, looking beyond the traditional markets of Europe and North America to incorporate practice and research from Asia, Africa, Oceania, and Latin America. This encyclopedia acts as a synthesis of existing research, and aims to aid academics, students, and practitioners navigate their relevant fields around the globe.
Author: Nancy R. Lee
Publisher: SAGE Publications
ISBN: 1071851608
Category : Business & Economics
Languages : en
Pages : 684
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Book Description
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
Author:
Publisher: Palgrave Macmillan
ISBN: 9783030210403
Category : Business & Economics
Languages : en
Pages : 1500
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Book Description
Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective. Reflecting new developments as well as the state of the art, this Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few. Three sections provide a clear outline of: Conceptual and procedural tools, such as ethics, evaluation and key thinkers; Social marketing techniques and interventions, including social media, digital campaigns and storytelling; Varieties of applications of social marketing, such as health, inequality and crime. With coverage of theories, models, contexts and applications of social marketing, as well as contributions from global experts, this is the first definitive resource for scholars and students interested in using social marketing principles for the good of society.
Author: Vlad Petre Glăveanu
Publisher: Springer Nature
ISBN: 3030909131
Category : Psychology
Languages : en
Pages : 1812
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Book Description
The Palgrave Encyclopedia of the Possible represents a comprehensive resource for researchers and practitioners interested in an emerging multidisciplinary area within psychology and the social sciences: the study of how we engage with and cultivate the possible within self, society and culture. Far from being opposed either to the actual or the real, the possible engages with concrete facts and experiences, with the result of transforming them. This encyclopedia examines the notion of the possible and the concepts associated with it from standpoints within psychology, philosophy, sociology, neuroscience and logic, as well as multidisciplinary fields of research including anticipation studies, future studies, complexity theory and creativity research. Presenting multiple perspectives on the possible, the authors consider the distinct social, cultural and psychological processes - e.g., imagination, counterfactual thinking, wonder, play, inspiration, and many others - that define our engagement with new possibilities in domains as diverse as the arts, design and business.
Author: Robert C. Brears
Publisher: Springer Nature
ISBN: 3030877450
Category : Social Science
Languages : en
Pages : 2334
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Book Description
While urban settlements are the drivers of the global economy and centres of learning, culture, and innovation and nations rely on competitive dynamic regions for their economic, social, and environmental objectives, urban centres and regions face a myriad of challenges that impact the ways in which people live and work, create wealth, and interact and connect with places. Rapid urbanisation is resulting in urban sprawl, rising emissions, urban poverty and high unemployment rates, housing affordability issues, lack of urban investment, low urban financial and governance capacities, rising inequality and urban crimes, environmental degradation, increasing vulnerability to natural disasters and so forth. At the regional level, low employment, low wage growth, scarce financial resources, climate change, waste and pollution, and rising urban peri-urban competition etc. are impacting the ability of regions to meet socio-economic development goals while protecting biodiversity. The response to these challenges has typically been the application of inadequate or piecemeal solutions, often as a result of fragmented decision-making and competing priorities, with numerous economic, environmental, and social consequences. In response, there is a growing movement towards viewing cities and regions as complex and sociotechnical in nature with people and communities interacting with one another and with objects, such as roads, buildings, transport links etc., within a range of urban and regional settings or contexts. This comprehensive MRW will provide readers with expert interdisciplinary knowledge on how urban centres and regions in locations of varying climates, lifestyles, income levels, and stages development are creating synergies and reducing trade-offs in the development of resilient, resource-efficient, environmentally friendly, liveable, socially equitable, integrated, and technology-enabled centres and regions.
Author: Laura V. Milko
Publisher: Frontiers Media SA
ISBN: 2832507344
Category : Science
Languages : en
Pages : 324
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Book Description
Author: Immanuel Ness
Publisher: Springer
ISBN: 0230392784
Category : History
Languages : en
Pages : 1443
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Book Description
The Palgrave Encyclopedia Imperialism and Anti-Imperialism objectively presents the prominent themes, epochal events, theoretical explanations, and historical accounts of imperialism from 1776 to the present. It is the most historically and academically comprehensive examination of the subject to date.
Author: Jeremy Tambling
Publisher: Springer Nature
ISBN: 3319624199
Category : Literary Criticism
Languages : en
Pages : 1977
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Book Description
This encyclopaedia will be an indispensable resource and recourse for all who are thinking about cities and the urban, and the relation of cities to literature, and to ways of writing about cities. Covering a vast terrain, this work will include entries on theorists, individual writers, individual cities, countries, cities in relation to the arts, film and music, urban space, pre/early and modern cities, concepts and movements and definitions amongst others. Written by an international team of contributors, this will be the first resource of its kind to pull together such a comprehensive overview of the field.
Author:
Publisher: Springer Nature
ISBN: 3319743198
Category : Political Science
Languages : en
Pages : 1625
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Book Description
This encyclopedia provides an authoritative guide intended for students of all levels of studies, offering multidisciplinary insight and analysis of over 500 headwords covering the main concepts of Security and Non-traditional Security, and their relation to other scholarly fields and aspects of real-world issues in the contemporary geopolitical world.
