Author: Alex Wade
Publisher: John Hunt Publishing
ISBN: 1785356062
Category : Social Science
Languages : en
Pages : 85
Book Description
In spite of being well into middle-age, Pac-Man's popularity shows no sign of decline and the character has appeared in over sixty games on virtually every games platform ever released. According to the David Brown celebrity index, in 2008, nearly three decades after initial release, 94% of Americans were able to recognise Pac-Man, which gave the character greater brand awareness than Super Mario. Pac-Man, with its avowed commitment to non-violence was a videogame of many firsts, including being designed to appeal to children and females and providing the first narrative interlude in a videogame. Although iconic, Pac-Man has not been subject to sustained critical analysis. This book helps to fill that gap, providing an extensive, sophisticated, but accessible analysis of the influence of Pac-Man on the way that we live in contemporary western societies.
The Pac-Man Principle
Author: Alex Wade
Publisher: John Hunt Publishing
ISBN: 1785356062
Category : Social Science
Languages : en
Pages : 85
Book Description
In spite of being well into middle-age, Pac-Man's popularity shows no sign of decline and the character has appeared in over sixty games on virtually every games platform ever released. According to the David Brown celebrity index, in 2008, nearly three decades after initial release, 94% of Americans were able to recognise Pac-Man, which gave the character greater brand awareness than Super Mario. Pac-Man, with its avowed commitment to non-violence was a videogame of many firsts, including being designed to appeal to children and females and providing the first narrative interlude in a videogame. Although iconic, Pac-Man has not been subject to sustained critical analysis. This book helps to fill that gap, providing an extensive, sophisticated, but accessible analysis of the influence of Pac-Man on the way that we live in contemporary western societies.
Publisher: John Hunt Publishing
ISBN: 1785356062
Category : Social Science
Languages : en
Pages : 85
Book Description
In spite of being well into middle-age, Pac-Man's popularity shows no sign of decline and the character has appeared in over sixty games on virtually every games platform ever released. According to the David Brown celebrity index, in 2008, nearly three decades after initial release, 94% of Americans were able to recognise Pac-Man, which gave the character greater brand awareness than Super Mario. Pac-Man, with its avowed commitment to non-violence was a videogame of many firsts, including being designed to appeal to children and females and providing the first narrative interlude in a videogame. Although iconic, Pac-Man has not been subject to sustained critical analysis. This book helps to fill that gap, providing an extensive, sophisticated, but accessible analysis of the influence of Pac-Man on the way that we live in contemporary western societies.
Principles of Cognition
Author: Eduardo Mercado III
Publisher: Princeton University Press
ISBN: 0691271070
Category : Psychology
Languages : en
Pages : 592
Book Description
A comprehensive overview of what psychologists now know about the nature of cognition Principles of Cognition provides students with an invaluable introduction to the modern science of cognition, blending invaluable insights from behavioral and neuroscientific studies of humans and other animals with unique examples, cutting-edge research summaries, and real-world applications. This accessible textbook builds on the legacy of psychologist William James by emphasizing not only the form cognition takes in laboratory research but also the functional dynamics of cognitive processes in everyday life and the ways they vary across individuals and species. Using an integrative approach that highlights the relevance of cognition across psychological disciplines, it engages students by showing how cognition emerges over time, how cognitive abilities can be improved, and how thinking can be upended by something as simple as falling in love. Discusses topics in cognition rarely covered by other textbooks, including perception of time and space, consciousness, animal cognition, mathematical and reading skills, emotions, intelligence, generalization, and social cognition Emphasizes learning and its interactions with memory and cognition Features practical applications from cognitive research in every chapter Connects topics across chapters to promote retention and critical thinking Draws on the latest experimental, naturalistic, and applied research Integrates findings about animals and children with traditional studies of adults to develop a more neurally grounded framework for thinking about the mechanisms of cognition An ideal textbook for undergraduate and graduate classrooms
Publisher: Princeton University Press
ISBN: 0691271070
Category : Psychology
Languages : en
Pages : 592
Book Description
A comprehensive overview of what psychologists now know about the nature of cognition Principles of Cognition provides students with an invaluable introduction to the modern science of cognition, blending invaluable insights from behavioral and neuroscientific studies of humans and other animals with unique examples, cutting-edge research summaries, and real-world applications. This accessible textbook builds on the legacy of psychologist William James by emphasizing not only the form cognition takes in laboratory research but also the functional dynamics of cognitive processes in everyday life and the ways they vary across individuals and species. Using an integrative approach that highlights the relevance of cognition across psychological disciplines, it engages students by showing how cognition emerges over time, how cognitive abilities can be improved, and how thinking can be upended by something as simple as falling in love. Discusses topics in cognition rarely covered by other textbooks, including perception of time and space, consciousness, animal cognition, mathematical and reading skills, emotions, intelligence, generalization, and social cognition Emphasizes learning and its interactions with memory and cognition Features practical applications from cognitive research in every chapter Connects topics across chapters to promote retention and critical thinking Draws on the latest experimental, naturalistic, and applied research Integrates findings about animals and children with traditional studies of adults to develop a more neurally grounded framework for thinking about the mechanisms of cognition An ideal textbook for undergraduate and graduate classrooms
Principles and Practice of American Politics
Author: Samuel Kernell
Publisher: CQ Press
ISBN: 1506390501
Category : Political Science
Languages : en
Pages : 449
Book Description
"Principles and Practice of American Politics is a well-balanced reader covering all the major topics of an American Government course." —Blake Jones, Ohio Valley University Combining timeless readings with cutting-edge articles and essays, Principles and Practice of American Politics, Seventh Edition, enriches students’ understanding of the American political system by examining the strategic behavior of key players in U.S. politics. This collection of classic and contemporary readings brings concepts to life by providing students with real examples of how political actors are influenced by the strategies of others and are governed by the Constitution, the law, and institutional rules. Carefully edited by award-winning authors Samuel Kernell and Steven S. Smith, each reading is put into context to help students understand how political actions fall within a major national political forum. New to the Seventh Edition Nine new and updated essays encourage students to reflect on the continuing debates over the polarization of the American electorate and Congress, the role of social media and "fake news" in influencing public views of politicians and issues, the fragile Trump coalition, the efficacy of polling in tracking public opinion, and other issues more relevant than ever in the wake of the 2016 elections. Additional essays challenge students to think more carefully about alternative institutions and political arrangements. The new essays present institutions of majority rule, the nature of racial discrimination, and the proper role of the court as less settled issues that provide students an opportunity to think through (and discuss) their views on the future direction of American civic life. Each selection is artfully framed by Kernell and Smith’s contextual headnotes to make them appropriate for classroom use. Original readings written specifically for the volume give the book a coherent treatment of the performance of U.S. political institutions.
Publisher: CQ Press
ISBN: 1506390501
Category : Political Science
Languages : en
Pages : 449
Book Description
"Principles and Practice of American Politics is a well-balanced reader covering all the major topics of an American Government course." —Blake Jones, Ohio Valley University Combining timeless readings with cutting-edge articles and essays, Principles and Practice of American Politics, Seventh Edition, enriches students’ understanding of the American political system by examining the strategic behavior of key players in U.S. politics. This collection of classic and contemporary readings brings concepts to life by providing students with real examples of how political actors are influenced by the strategies of others and are governed by the Constitution, the law, and institutional rules. Carefully edited by award-winning authors Samuel Kernell and Steven S. Smith, each reading is put into context to help students understand how political actions fall within a major national political forum. New to the Seventh Edition Nine new and updated essays encourage students to reflect on the continuing debates over the polarization of the American electorate and Congress, the role of social media and "fake news" in influencing public views of politicians and issues, the fragile Trump coalition, the efficacy of polling in tracking public opinion, and other issues more relevant than ever in the wake of the 2016 elections. Additional essays challenge students to think more carefully about alternative institutions and political arrangements. The new essays present institutions of majority rule, the nature of racial discrimination, and the proper role of the court as less settled issues that provide students an opportunity to think through (and discuss) their views on the future direction of American civic life. Each selection is artfully framed by Kernell and Smith’s contextual headnotes to make them appropriate for classroom use. Original readings written specifically for the volume give the book a coherent treatment of the performance of U.S. political institutions.
The Seven Principles of WOM and Buzz Marketing
Author: Panos Mourdoukoutas
Publisher: Springer Science & Business Media
ISBN: 3642021107
Category : Business & Economics
Languages : en
Pages : 110
Book Description
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment
Publisher: Springer Science & Business Media
ISBN: 3642021107
Category : Business & Economics
Languages : en
Pages : 110
Book Description
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment
Principles and Practice of American Politics
Author: Steven S. Smith
Publisher: CQ Press
ISBN: 1071818791
Category : Political Science
Languages : en
Pages : 681
Book Description
Combining timeless readings with cutting-edge, current selections, Principles and Practice of American Politics effectively animates today′s institutions and political arrangements in the study of American Government and politics. Each selection is artfully framed by contextual headnotes, and many of the readings are written specifically for the volume. The Eighth Edition includes readings that present institutions of majority rule, the nature of racial discrimination, the proper role of the court, and other issues that provide students an opportunity to think through and discuss their views on the future direction of American civic life.
Publisher: CQ Press
ISBN: 1071818791
Category : Political Science
Languages : en
Pages : 681
Book Description
Combining timeless readings with cutting-edge, current selections, Principles and Practice of American Politics effectively animates today′s institutions and political arrangements in the study of American Government and politics. Each selection is artfully framed by contextual headnotes, and many of the readings are written specifically for the volume. The Eighth Edition includes readings that present institutions of majority rule, the nature of racial discrimination, the proper role of the court, and other issues that provide students an opportunity to think through and discuss their views on the future direction of American civic life.
Principles of Medical Statistics
Author: Alvan R. Feinstein
Publisher: CRC Press
ISBN: 1420035681
Category : Mathematics
Languages : en
Pages : 713
Book Description
The get-it-over-with-quickly approach to statistics has been encouraged - and often necessitated - by the short time allotted to it in most curriculums. If included at all, statistics is presented briefly, as a task to be endured mainly because pertinent questions may appear in subsequent examinations for licensure or other certifications. However,
Publisher: CRC Press
ISBN: 1420035681
Category : Mathematics
Languages : en
Pages : 713
Book Description
The get-it-over-with-quickly approach to statistics has been encouraged - and often necessitated - by the short time allotted to it in most curriculums. If included at all, statistics is presented briefly, as a task to be endured mainly because pertinent questions may appear in subsequent examinations for licensure or other certifications. However,
Principles of Managerial Finance
Author: Lawrence J Gitman
Publisher: Pearson Higher Education AU
ISBN: 144253642X
Category : Business & Economics
Languages : en
Pages : 895
Book Description
Once again, Principles of Managerial Finance brings you a user friendly text with strong pedagogical features and an easy-to-understand writing style. The new edition continues to provide a proven learning system that integrates pedagogy with concepts and practical applications, making it the perfect learning tool for today’s students. The book concentrates on the concepts, techniques and practices that are needed to make key financial decisions in an increasingly competitive business environment. Not only does this text provide a strong basis for further studies of Managerial Finance, but it also incorporates a personal finance perspective. The effect is that students gain a greater understanding of finance as a whole and how it affects their day-to-day lives; it answers the question “Why does finance matter to ME?” By providing a balance of managerial and personal finance perspectives, clear exposition, comprehensive content, and a broad range of support resources, Principles of Managerial Finance will continue to be the preferred choice for many introductory finance courses.
Publisher: Pearson Higher Education AU
ISBN: 144253642X
Category : Business & Economics
Languages : en
Pages : 895
Book Description
Once again, Principles of Managerial Finance brings you a user friendly text with strong pedagogical features and an easy-to-understand writing style. The new edition continues to provide a proven learning system that integrates pedagogy with concepts and practical applications, making it the perfect learning tool for today’s students. The book concentrates on the concepts, techniques and practices that are needed to make key financial decisions in an increasingly competitive business environment. Not only does this text provide a strong basis for further studies of Managerial Finance, but it also incorporates a personal finance perspective. The effect is that students gain a greater understanding of finance as a whole and how it affects their day-to-day lives; it answers the question “Why does finance matter to ME?” By providing a balance of managerial and personal finance perspectives, clear exposition, comprehensive content, and a broad range of support resources, Principles of Managerial Finance will continue to be the preferred choice for many introductory finance courses.
A Pac-Man Perspective on Organisational Change
Author: Petter Ogland
Publisher: Lulu.com
ISBN: 1387398210
Category : Computers
Languages : en
Pages : 366
Book Description
Living theory is a way of making use of personal accounts of experienced practice. As the Pac-Man perspective on organisational change helps the change agent articulate the personal values he is committed to and how these values may be resisted in practice, living theory is useful for developing knowledge that has a practical impact on self-improvement and social change, but it is also a type of theory that is difficult to publish in academic outlets. As a consequence of this, publishing Pac-Man living-theory research becomes a Pac-Man game in itself, with the journal editors as one of the four adversary gatekeepers, but it is a rewarding game for those who want to contribute both theoretically and practically on how to make the world a better place.
Publisher: Lulu.com
ISBN: 1387398210
Category : Computers
Languages : en
Pages : 366
Book Description
Living theory is a way of making use of personal accounts of experienced practice. As the Pac-Man perspective on organisational change helps the change agent articulate the personal values he is committed to and how these values may be resisted in practice, living theory is useful for developing knowledge that has a practical impact on self-improvement and social change, but it is also a type of theory that is difficult to publish in academic outlets. As a consequence of this, publishing Pac-Man living-theory research becomes a Pac-Man game in itself, with the journal editors as one of the four adversary gatekeepers, but it is a rewarding game for those who want to contribute both theoretically and practically on how to make the world a better place.
Project Management and Sustainable Development Principles
Author: Roland Gareis
Publisher: Project Management Institute
ISBN: 1628251654
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Illustrated with more than 100 figures and tables, Project Management and Sustainable Development Principles provides practitioners with all the tools they need to understand Sustainable Development and apply its principles to the initiation and management of projects. This comprehensive volume begins by establishing a baseline understanding of Sustainable Development's history, its value to society and its relationship to global project management standards. It then offers an inside view of Sustainable Development in action on a range of real-world projects and guidance on how Sustainable Development principles can improve the quality of overall process design, investment analysis and project definition, contexts and structures.
Publisher: Project Management Institute
ISBN: 1628251654
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Illustrated with more than 100 figures and tables, Project Management and Sustainable Development Principles provides practitioners with all the tools they need to understand Sustainable Development and apply its principles to the initiation and management of projects. This comprehensive volume begins by establishing a baseline understanding of Sustainable Development's history, its value to society and its relationship to global project management standards. It then offers an inside view of Sustainable Development in action on a range of real-world projects and guidance on how Sustainable Development principles can improve the quality of overall process design, investment analysis and project definition, contexts and structures.
Developing Ethical Principles for School Leadership
Author: Lisa Bass
Publisher: Routledge
ISBN: 1317420527
Category : Education
Languages : en
Pages : 335
Book Description
Co-published with UCEA, this new textbook tackles Standard #2 of the Professional Standards for Educational Leaders (PSEL)—Ethics and Professional Norms. This volume includes specific strategies for school leaders to develop knowledge and skills in supporting the learning and development of all students, as well as understanding the dynamics and importance of ethics in leadership practice. By presenting problem-posing cases, theoretical grounding, relevant research, implications for practice, and learning activities, this book provides aspiring leaders with the background, learning experiences, and analytical tools to successfully promote ethical leadership and student success in their contexts. Special features include: • Case Studies—provide an opportunity to practice ethical reasoning and engage in the discussion of complexities and debates within each case. • Learning Activites—a range of exercises help readers make connections to the PSEL standard. • Important Resources—includes resources that support and encourage students to explore each of the chapter’s elements.
Publisher: Routledge
ISBN: 1317420527
Category : Education
Languages : en
Pages : 335
Book Description
Co-published with UCEA, this new textbook tackles Standard #2 of the Professional Standards for Educational Leaders (PSEL)—Ethics and Professional Norms. This volume includes specific strategies for school leaders to develop knowledge and skills in supporting the learning and development of all students, as well as understanding the dynamics and importance of ethics in leadership practice. By presenting problem-posing cases, theoretical grounding, relevant research, implications for practice, and learning activities, this book provides aspiring leaders with the background, learning experiences, and analytical tools to successfully promote ethical leadership and student success in their contexts. Special features include: • Case Studies—provide an opportunity to practice ethical reasoning and engage in the discussion of complexities and debates within each case. • Learning Activites—a range of exercises help readers make connections to the PSEL standard. • Important Resources—includes resources that support and encourage students to explore each of the chapter’s elements.