The Oxford Handbook of Luxury Business PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Oxford Handbook of Luxury Business PDF full book. Access full book title The Oxford Handbook of Luxury Business by Pierre-Yves Donzé. Download full books in PDF and EPUB format.
Author: Pierre-Yves Donzé
Publisher: Oxford University Press
ISBN: 0190932228
Category : Business & Economics
Languages : en
Pages : 649
Get Book
Book Description
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Author: Pierre-Yves Donzé
Publisher: Oxford University Press
ISBN: 0190932228
Category : Business & Economics
Languages : en
Pages : 649
Get Book
Book Description
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Author: Felicitas Morhart
Publisher: Edward Elgar Publishing
ISBN: 1786436353
Category : Business & Economics
Languages : en
Pages : 368
Get Book
Book Description
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
Author: Benjamin Berghaus
Publisher: Kogan Page Publishers
ISBN: 0749471670
Category : Business & Economics
Languages : en
Pages : 488
Get Book
Book Description
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.
Author: Eleonora Cattaneo
Publisher: Kogan Page Publishers
ISBN: 1398606731
Category : Business & Economics
Languages : en
Pages : 361
Get Book
Book Description
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs). With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides and video interviews with industry experts. This textbook is an invaluable resource for any student studying luxury brand management.
Author: Benjamin Berghaus
Publisher: Kogan Page Publishers
ISBN: 0749481811
Category : Business & Economics
Languages : en
Pages : 497
Get Book
Book Description
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.
Author: Federica Carlotto
Publisher: Taylor & Francis
ISBN: 1040086195
Category : Business & Economics
Languages : en
Pages : 90
Get Book
Book Description
Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today’s market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations. The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas. More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs. The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world. The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.
Author: Michel Chevalier
Publisher: John Wiley & Sons
ISBN: 1118171799
Category : Business & Economics
Languages : en
Pages : 249
Get Book
Book Description
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.
Author: Tereza Østbø Kuldova
Publisher: Policy Press
ISBN: 152921243X
Category : Social Science
Languages : en
Pages : 240
Get Book
Book Description
The world has been bombarded in recent years with images of the luxurious lives and wealth of corrupt oligarchs and kleptocrats, amassed at the expense of ordinary people. Such images exploit our feelings of injustice, are taken as indicative of moral decay, and inspire a desire to purge our economies of dirty money, objects, and people. But why do anti-corruption efforts routinely fail? What kind of world are they creating? Looking at luxury art, antiquities, superyachts, and populist politics, this book explores the connection between luxury and corruption, and offers an alternative to the received wisdom of how we tackle corruption.
Author: Pierre-Yves Donz?
Publisher: Oxford University Press
ISBN: 0192887483
Category : History
Languages : en
Pages : 305
Get Book
Book Description
From being the last country in the world to open its doors to global trade in the 1850s to becoming the second industrialized nation in the 1960s, Japan has experienced impressive economic and social development over the last two centuries. In the last three decades, however, it became entrenched in a long phase of economic stagnation, dropping from second to third place in the global economy, having been overtaken by China in 2010. Inspired by the recent works on the history of capitalism, this history of business shows that the Japanese company was not the product of a unique national culture. Japanese capitalism was largely shaped by a political, economic, and institutional environment, which offered a variety of new opportunities to entrepreneurs, who also played a central role in the process of change. Rural capitalism that formed during the period of national seclusion shifted to industrial capitalism after the opening of the nation to global trade: this form of capitalism was close to those observed in other late industrializing countries, and was characterized by the monopolistic domination of large business groups or zaibatsu during the interwar years. The Second World War saw the emergence of wartime capitalism with the central government as the dominant actor in the economy, and, after 1945, the need to reconstruct the country and catch-up with advanced Western economies gave birth to a new form of capitalism based on a cooperative relationship between business and the state: communitarian capitalism, more broadly known as the Japanese Business System. The liberalization and deregulation brought new changes in the business system, marked by the emergence of financial capitalism in the 1980s and 1990s.
Author: Paula von Wachenfeldt
Publisher: Bloomsbury Publishing
ISBN: 1350291072
Category : Business & Economics
Languages : en
Pages : 225
Get Book
Book Description
Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer's behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.
