The Human Centered Brand

The Human Centered Brand PDF Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

The Human Centered Brand

The Human Centered Brand PDF Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322

Get Book Here

Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Welcome to Hell World

Welcome to Hell World PDF Author: Luke O'Neil
Publisher: OR Books
ISBN: 1682192156
Category : Biography & Autobiography
Languages : en
Pages : 244

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Book Description
When Luke O’Neil isn’t angry, he’s asleep. When he’s awake, he gives vent to some of the most heartfelt, political and anger-fueled prose to power its way to the public sphere since Hunter S. Thompson smashed a typewriter’s keys. Welcome to Hell World is an unexpurgated selection of Luke O’Neil’s finest rants, near-poetic rhapsodies, and investigatory journalism. Racism, sexism, immigration, unemployment, Marcus Aurelius, opioid addiction, Iraq: all are processed through the O’Neil grinder. He details failings in his own life and in those he observes around him: and the result is a book that is at once intensely confessional and an energetic, unforgettable condemnation of American mores. Welcome to Hell World is, in the author’s words, a “fever dream nightmare of reporting and personal essays from one of the lowest periods in our country in recent memory.” It is also a burning example of some of the best writing you’re likely to read anywhere.

Cultura Tattoo Sketchbook

Cultura Tattoo Sketchbook PDF Author: Tattoo Duke
Publisher: Wolfgang Productions
ISBN: 9781935828839
Category : Art
Languages : en
Pages : 112

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Book Description
Here's a book that's inspired by the Mexican culture and history. Artist Tattoo Duke has gathered his collection of drawings, from fully rendered color images, to collages and unique hand sketches, and compiled them into this amazing reference source. Not only does this book feature artwork that could be described as "Gangsta" or "Street," but it also features Aztec warriors, Raza-style artwork, Graffiti Art, even American Indian themes. The key, as with all art, is the shading. When the shading is done correctly it changes the entire impact of the artwork, whether it's rendered in full color or simply sketched in black & grey. This book features everything from beautifully, fully-shaded intricate collages, to simple sketches showing the design process. Tattoo Duke's artwork is a must for any artist/client that celebrates Mexican culture through tattoo designs.

The Art of Ponyo

The Art of Ponyo PDF Author: Hayao Miyazaki
Publisher: VIZ Media LLC
ISBN: 9781421566023
Category : Performing Arts
Languages : en
Pages : 0

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Book Description
An in-depth look at the hand-drawn anime hit! Ponyo, loosely based on Hans Christian Andersen's The Little Mermaid, is a hand-drawn feature-length film of breathtaking beauty and charm. The art of the film entails not only cels, but striking watercolor and pastel concept sketches and layout pages. Interviews with production principles about their daring choice to hand draw a film in the age of CGI, and the voice-over screenplay itself, complete the package. Ponyo, loosely based on Hans Christian Andersen's The Little Mermaid, is a hand-drawn feature-length film of breathtaking beauty and charm. The art of the film entails not only cels, but striking watercolor and pastel concept sketches and layout pages. Interviews with production principles about their daring choice to hand draw a film in the age of CGI, and the voice-over screenplay itself, complete the package.

Peter's Line Almanac

Peter's Line Almanac PDF Author: Peter Deligdisch
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523838707
Category : Pen drawing, American
Languages : en
Pages : 0

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Book Description
Peter's Line Almanac is the definitive annual collection of lines and line nonsense that every self-respecting line-connoisseur will have on their shelf, filled with 106 pages of the hand-drawn pictures and musings of the artist Peter Deligdisch, also known as Peter Draws, many of them never before published. A PDF version of this book is available for download at www.peterdraws.com/shop/almanac1

Beginner's Guide to Digital Painting in Procreate

Beginner's Guide to Digital Painting in Procreate PDF Author: Antonio Stappaerts
Publisher:
ISBN: 9781912843350
Category : Characters and characteristics in art
Languages : en
Pages : 0

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Book Description
Bring characters to life on your iPad® with creativity and ease, using ProcreateTM to conceptualize, sketch, and paint directly onto the screen. Master the basics, from setting up your first canvas to using a selection of tools such as Brushes, Layers, and Adjustments to add depth and energy to your creations. To achieve details such as hair, skin, and garments, you are guided through tools and techniques for character-specific results. Whether you draw characters from reality, or dream up new, fantastical beings, this book unlocks your design potential with Procreate for next level-results.

Keys to Drawing

Keys to Drawing PDF Author: Bert Dodson
Publisher: Penguin
ISBN: 1440308675
Category : Art
Languages : en
Pages : 225

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Book Description
Anyone who can hold a pencil can learn to draw. In this book, Bert Dodson shares his complete drawing system—fifty-five "keys" that you can use to render any subject with confidence, even if you're a beginner. These keys, along with dozens of practice exercises, will help you draw like an artist in no time. You'll learn how to: • Restore, focus, map, and intensify • Free your hand action, then learn to control it • Convey the illusions of light, depth, and texture • Stimulate your imagination through "creative play"

Everyday Sketching and Drawing

Everyday Sketching and Drawing PDF Author: Steven B. Reddy
Publisher: The Monacelli Press, LLC
ISBN: 1580935052
Category : Art
Languages : en
Pages : 193

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Book Description
Everyday Sketching and Drawing offers an easy-to-follow, 5-step formula, which teaches beginner-friendly techniques for learning the skills necessary to make drawing and sketching an everyday habit. For those who have always wanted to or tried and failed to learn to draw it provides simple step-by-step instruction, plus easy-to-follow practice exercises, and provides the motivation and inspiration readers need to be successful. For those who already draw, Everyday Sketching and Drawing offers another technique to add to their drawing arsenal. Why do so many adults come to view drawing as difficult or fraught with anxiety? Traditional art instruction is often bogged down with jargon, rules, and admonishments that unintentionally stifle the joy of drawing for its own sake. Steven Reddy's new and easy approach to drawing instructs sketchers to document their unique and compelling lives in realistic yet playful sketches that record the places, spaces, and objects that help define them as individuals. He reminds artists to slow down, notice, and attend to the sketch-worthy scenes and subjects that are unstaged and always there in our everyday lives. He offers a versatile technique that can lead to a skill that fills sketchbooks with the visual details that differentiate one life from another. This approach is a meditative, relaxing alternative to academic concerns about perspective, proportion, and accuracy. Reddy encourages artists to capture in whimsical but detail-specific illustrations their unique, subjective interpretation of their visual surroundings. Steven Reddy's drawing method produces extremely detailed and realistic scenes of objects and scenes in everyday life in a relatively short period of time (60 minutes to 3 hours or more, depending on the sketcher's preference). Modifying a technique utilized by Old Master oil painters, the drawings pass through 5 clearly articulated stages where each step focuses on one visual concept at a time.

Tattoo Schemes

Tattoo Schemes PDF Author: Eddy Deutsche
Publisher:
ISBN: 9781733067751
Category :
Languages : en
Pages :

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Book Description
Tattoo photos and illustrations by Eddy Deutsche

King Ferry Amsterdam Tattoo Sketchbook vol 1

King Ferry Amsterdam Tattoo Sketchbook vol 1 PDF Author: King Ferry Hubert
Publisher: Lulu.com
ISBN: 1446698149
Category :
Languages : en
Pages : 101

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Book Description