The Other Sport Mega-Event: Rugby World Cup 2011

The Other Sport Mega-Event: Rugby World Cup 2011 PDF Author: StevenJ. Jackson
Publisher: Routledge
ISBN: 1351541714
Category : Sports & Recreation
Languages : en
Pages : 137

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Book Description
The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class ?sporting? cities that are propelled by state-private promotional discourses that often silence oppositional voices.This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nation?s remote geographic location and at just over four million people ? its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective.This book was published a sa special issue of Sport and Society.

The Other Sport Mega-Event: Rugby World Cup 2011

The Other Sport Mega-Event: Rugby World Cup 2011 PDF Author: StevenJ. Jackson
Publisher: Routledge
ISBN: 1351541714
Category : Sports & Recreation
Languages : en
Pages : 137

Get Book Here

Book Description
The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class ?sporting? cities that are propelled by state-private promotional discourses that often silence oppositional voices.This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nation?s remote geographic location and at just over four million people ? its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective.This book was published a sa special issue of Sport and Society.

Research Handbook on Major Sporting Events

Research Handbook on Major Sporting Events PDF Author: Harry A. Solberg
Publisher: Edward Elgar Publishing
ISBN: 1800885652
Category : Sports & Recreation
Languages : en
Pages : 875

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Book Description
Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.

Challenges of Globalization and Prospects for an Inter-civilizational World Order

Challenges of Globalization and Prospects for an Inter-civilizational World Order PDF Author: Ino Rossi
Publisher: Springer Nature
ISBN: 3030440583
Category : Social Science
Languages : en
Pages : 1104

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Book Description
This is a must-read volume on globalization in which some of the foremost scholars in the field discuss the latest issues. Truly providing a global perspective, it includes authorship and discussions from the Global North and South, and covers the major facets of globalization: cultural, economic, ecological and political. It discusses the historical developments in governance preceding globalization, the diverse theoretical and methodological approaches to globalization, and analyzes underdevelopment, anti-globalization movements, global poverty, global inequality, and the debates on international trade versus protectionism. Finally, the volume looks to the future and provides prospects for inter-civilizational understanding, rapprochement, and global cooperation. This will be of great interest to academics and students of sociology, social anthropology, political science and international relations, economics, social policy, social history, as well as to policy makers.

Major Sporting Events

Major Sporting Events PDF Author: John Harris
Publisher: Routledge
ISBN: 1351334247
Category : Sports & Recreation
Languages : en
Pages : 270

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Book Description
Sport has long been used as a tool for political gain and many major sporting events are now often framed as a panacea to help combat issues such as rising obesity rates, decreasing physical activity levels and wider urban decline. In reality though, fostering a temporary ‘feel-good factor’ is the most that many of these events can ever achieve even though a number are now sold on the popular rhetoric of legacy. Drawing upon a range of events and the work of international scholars from a variety of disciplinary backgrounds, this collection offers insights into the ways in which events outside of the big two are (re)positioned as part of the wider sporting landscape. The chapters originally published as a special issue in Sport in Society.

Ambush Marketing & the Mega-Event Monopoly

Ambush Marketing & the Mega-Event Monopoly PDF Author: Andre M. Louw
Publisher: Springer Science & Business Media
ISBN: 906704864X
Category : Law
Languages : en
Pages : 771

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Book Description
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.

European Journal of Tourism Research

European Journal of Tourism Research PDF Author:
Publisher: International University College
ISBN:
Category :
Languages : en
Pages : 94

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Book Description
The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity PDF Author: Diana Ingenhoff
Publisher: Routledge
ISBN: 135198442X
Category : Language Arts & Disciplines
Languages : en
Pages : 335

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Book Description
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

The Olympic Games: Meeting New Global Challenges

The Olympic Games: Meeting New Global Challenges PDF Author: David Hassan
Publisher: Routledge
ISBN: 1317618653
Category : Sports & Recreation
Languages : en
Pages : 133

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Book Description
As the World’s greatest sporting event, the Olympic Games has always commanded intrigue, analysis and comment in equal measure. This book looks to celebrate the significance of the Olympics, their historical impact, controversies that presently surround them and their possible future direction. It begins with a detailed, if controversial, analysis of the scale of the modern Summer Olympics and considers whether in fact the Games have simply become too big? Thereafter considerable coverage is afforded the often contentious bidding process, required of successful host cities wishing to attract the Games, and asks why some cities are successful and others are not. This book also reflects on the growing security measures that surround the Olympics and considers their full impact on the civil liberties of those impacted by them. For scholars of the Olympic movement this book represents essential reading to understand further the Olympic Games, their significance and effect, as the 2016 Olympics in Rio de Janeiro draw ever closer. This book was published as a special issue of Sport in Society.

Sports Mega-Events in Asia

Sports Mega-Events in Asia PDF Author: Koji Kobayashi
Publisher: Springer Nature
ISBN: 9819900115
Category : Sports & Recreation
Languages : en
Pages : 305

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Book Description
This book is the first comprehensive collection focusing on the hosting of sports mega-events within Asia and their impact on the politics, economics, and culture that shape, and are shaped by, the local idiosyncrasies of host cities and countries across this most culturally diverse continent. From the Olympic Games and single sport World Cups, to the Asian Games and their sub-regional variations, an increasing number of Asian countries have rapidly developed their capacity to host and mobilize large-scale sports events as a cornerstone of their economic growth, national identity formation, and international prestige. This book sets out to fill a gap in the literature and will be of particular relevance to those who are interested in globalization, sports studies, political economy, cultural studies, event management and policy, sociology, media studies, and Asian studies

Managing Expectations and Policy Responses to Racism in Sport

Managing Expectations and Policy Responses to Racism in Sport PDF Author: Keir Reeves
Publisher: Routledge
ISBN: 1317358163
Category : Sports & Recreation
Languages : en
Pages : 129

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Book Description
This volume presents research on policy responses to racism in sporting codes, predominantly Australian Rules football, in a global context. While the three guest editors are based in Australia, and their work pertains to the uniquely domestic game of Australian Rules football, the outcomes, research vectors and key issues from this research are part of a much larger on-going international conversation that is equally relevant when considering, for instance, racism in English Premier League football, first class cricket and basketball. The book is an outcome of an Australian Research Council (ARC) funded project titled Assessing the Australian Football League’s Racial and Religious Vilification Laws to Promote Community Harmony, Multiculturalism and Reconciliation, which investigated social participation and the impact of the Australian Football League’s anti-racial vilification policy since its introduction in 1995. This book was published as a special issue of Sport in Society.