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Author: Andrew N. Case
Publisher: University of Washington Press
ISBN: 0295743026
Category : Nature
Languages : en
Pages : 294
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Book Description
From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one’s way to sustainability come from? In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process. Rodale’s marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading.
Author: Andrew N. Case
Publisher: University of Washington Press
ISBN: 0295743026
Category : Nature
Languages : en
Pages : 294
Get Book
Book Description
From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one’s way to sustainability come from? In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process. Rodale’s marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading.
Author: Richard Wiswall
Publisher:
ISBN: 9781603584630
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Provides step-by-step instructions on how to make crop production more efficient and offers advice on farm operations, managing employees, and office procedures, along with a DVD featuring a workshop and an interview with the author.
Author: Richard Wiswall
Publisher: Chelsea Green Publishing
ISBN: 1603581421
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Contrary to popular belief, a good living can be made on an organic farm. What's required is farming smarter, not harder. Wiswall shares advice on how to make vegetable production more efficient, better manage employees and finances, and turn a profit.
Author: Nick Neddo
Publisher:
ISBN: 1592539262
Category : Art
Languages : en
Pages : 163
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Book Description
This is an art book which highlights the possibility of using natural, organic materials as art supplies and inspiration.
Author: Maria Rodale
Publisher: Rodale Books
ISBN: 1605291587
Category : Technology & Engineering
Languages : en
Pages : 242
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Book Description
Rodale was founded on the belief that organic gardening is the key to better health both for us and for the planet, and never has this message been more urgent. Now, with Organic Manifesto, Maria Rodale, chairman of Rodale, sheds new light on the state of 21st century farming. She examines the unholy alliances that have formed between the chemical companies that produce fertilizer and genetically altered seeds, the agricultural educational system that is virtually subsidized by those same companies, and the government agencies in thrall to powerful lobbyists, all of which perpetuate dangerous farming practices and deliberate misconceptions about organic farming and foods. Interviews with government officials, doctors, scientists, and farmers from coast to coast bolster her position that chemical-free farming may be the single most effective tool we have to protect our environment and, even more important, our health.
Author: Jeanne Nolan
Publisher:
ISBN: 0812992997
Category : Biography & Autobiography
Languages : en
Pages : 306
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Book Description
When Jeanne Nolan, a teenager in search of a less materialistic, more authentic existence, left Chicago in 1987 to join a communal farm, she had no idea that her decades-long journey would lead her to the heart of a movement that is currently changing our nation's relationship to food. Now a leader in the sustainable food movement, Nolan shares her story in From the Ground Up, helping us understand the benefits of organic gardening-- or the environment, our health, our wallets, our families, and our communities.
Author: Daniel Mays
Publisher: Storey Publishing, LLC
ISBN: 1635861896
Category : Gardening
Languages : en
Pages : 241
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Book Description
No-till — a method of growing crops and providing pasture without disturbing the soil — has become an important alternative to standard farming practices. In this comprehensive guide to successful no-till vegetable farming for aspiring and beginning farmers, author Daniel Mays, owner and manager of an organic no-till farm in Maine, outlines the environmental, social, and economic benefits of this system. The methods described are designed for implementation at the human scale, relying primarily on human power, with minimal use of machinery. The book presents streamlined planning and record-keeping tools as well as marketing strategies, and outlines community engagement programs like CSA, food justice initiatives, and on-farm education.
Author: Michael A. Haedicke
Publisher: Stanford University Press
ISBN: 0804798737
Category : Social Science
Languages : en
Pages : 240
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Book Description
Stakeholders in the organic food movement agree that it has the potential to transform our food system, and yet there is little consensus about what this transformation should look like. Tracing the history of the organic food sector, Michael A. Haedicke charts the development of two narratives that do more than simply polarize the organic debate, they give way to competing institutional logics. On the one hand, social activists contend that organics can break up the concentration of power that rests in the hands of a big, traditional agribusiness. Alternatively, professionals who are steeped in the culture of business emphasize the potential for market growth, for fostering better behemoths. Independent food store owners are then left to reconcile these ideas as they construct their professional identities and hone their business strategies. Drawing on extensive interviews and unique archival sources, Haedicke looks at how these groups make sense of their everyday work. He pays particular attention to instances in which individuals overcome the conflicting narratives of industry transformation and market expansion by creating new cultural concepts and organizational forms. At once an account of the sector's development and an analysis of individual choices within it, Organizing Organic provides a nuanced account of the way the organic movement continues to negotiate ethical values and economic productivity.
Author: Eliot Coleman
Publisher: Chelsea Green Publishing
ISBN: 160358014X
Category : Gardening
Languages : en
Pages : 355
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Book Description
With more than 45,000 sold since 1989, The New Organic Grower has become a modern classic. In this newly revised and expanded edition, master grower Eliot Coleman continues to present the simplest and most sustainable ways of growing top-quality organic vegetables. Coleman updates practical information on marketing the harvest, on small-scale equipment, and on farming and gardening for the long-term health of the soil. The new book is thoroughly updated, and includes all-new chapters such as: Farm-Generated Fertility—how to meet your soil-fertility needs from the resources of your own land, even if manure is not available. The Moveable Feast—how to construct home-garden and commercial-scale greenhouses that can be easily moved to benefit plants and avoid insect and disease build-up. The Winter Garden—how to plant, harvest, and sell hardy salad crops all winter long from unheated or minimally heated greenhouses. Pests—how to find "plant-positive" rather than "pest-negative" solutions by growing healthy, naturally resistant plants. The Information Resource—how and where to learn what you need to know to grow delicious organic vegetables, no matter where you live. Written for the serious gardener or small market farmer, The New Organic Grower proves that, in terms of both efficiency and profitability, smaller can be better.
Author: Eliot Coleman
Publisher: Chelsea Green Publishing
ISBN: 1603588175
Category : Garden crops (Horticulture)
Languages : en
Pages : 306
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Book Description
Offers both experienced and small-scale farmers and market growers a productive and profitable form of farming proven to work well for the earth and its stewards. New information has been included in this edition to showcase the new tools and techniques that Eliot has been developing over the last thirty-five years. --Adapted from publisher description.
