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Author: Andrew N. Case
Publisher: University of Washington Press
ISBN: 0295743026
Category : Nature
Languages : en
Pages : 294
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Book Description
From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one’s way to sustainability come from? In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process. Rodale’s marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading.
Author: Andrew N. Case
Publisher: University of Washington Press
ISBN: 0295743026
Category : Nature
Languages : en
Pages : 294
Get Book Here
Book Description
From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one’s way to sustainability come from? In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process. Rodale’s marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading.
Author: Richard Wiswall
Publisher: Chelsea Green Publishing
ISBN: 1603582495
Category : Technology & Engineering
Languages : en
Pages : 202
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Book Description
Contrary to popular belief, a good living can be made on an organic farm. What’s required is farming smarter, not harder. In The Organic Farmer’s Business Handbook, Richard Wiswall shares advice on how to make your vegetable production more efficient, better manage your employees and finances, and turn a profit. From his twenty-seven years of experience at Cate Farm in Vermont, Wiswall knows firsthand the joys of starting and operating an organic farm—as well as the challenges of making a living from one. Farming offers fundamental satisfaction from producing food, working outdoors, being one’s own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming; because of this, they often work harder than they need to, or quit farming altogether because of frustrating—and often avoidable—losses. In this comprehensive business kit, Wiswall covers: Step-by-step procedures to make your crop production more efficient Advice on managing employees, farm operations, and office systems Novel marketing strategies What to do with your profits: business spending, investing, and planning for retirement A companion toolkit, available for download upon purchase of the book, offers valuable business tools, including easy-to-use spreadsheets for projecting cash flow, a payroll calculator, comprehensive crop budgets for forty different crops, and tax planners.
Author: Samuel Fromartz
Publisher: HMH
ISBN: 0547416008
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.
Author: Maria Rodale
Publisher: Rodale Books
ISBN: 1605291587
Category : Technology & Engineering
Languages : en
Pages : 242
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Book Description
Rodale was founded on the belief that organic gardening is the key to better health both for us and for the planet, and never has this message been more urgent. Now, with Organic Manifesto, Maria Rodale, chairman of Rodale, sheds new light on the state of 21st century farming. She examines the unholy alliances that have formed between the chemical companies that produce fertilizer and genetically altered seeds, the agricultural educational system that is virtually subsidized by those same companies, and the government agencies in thrall to powerful lobbyists, all of which perpetuate dangerous farming practices and deliberate misconceptions about organic farming and foods. Interviews with government officials, doctors, scientists, and farmers from coast to coast bolster her position that chemical-free farming may be the single most effective tool we have to protect our environment and, even more important, our health.
Author: Nick Neddo
Publisher:
ISBN: 1592539262
Category : Art
Languages : en
Pages : 163
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Book Description
This is an art book which highlights the possibility of using natural, organic materials as art supplies and inspiration.
Author: Gigi DiGiacomo
Publisher:
ISBN: 9781888626155
Category :
Languages : en
Pages : 178
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Book Description
Author: Eliot Coleman
Publisher: Chelsea Green Publishing
ISBN: 1603588175
Category : Gardening
Languages : en
Pages : 306
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Book Description
Offers both experienced and small-scale farmers and market growers a productive and profitable form of farming proven to work well for the earth and its stewards. New information has been included in this edition to showcase the new tools and techniques that Eliot has been developing over the last thirty-five years. --Adapted from publisher description.
Author: Daniel Mays
Publisher: Storey Publishing, LLC
ISBN: 1635861896
Category : Gardening
Languages : en
Pages : 241
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Book Description
No-till — a method of growing crops and providing pasture without disturbing the soil — has become an important alternative to standard farming practices. In this comprehensive guide to successful no-till vegetable farming for aspiring and beginning farmers, author Daniel Mays, owner and manager of an organic no-till farm in Maine, outlines the environmental, social, and economic benefits of this system. The methods described are designed for implementation at the human scale, relying primarily on human power, with minimal use of machinery. The book presents streamlined planning and record-keeping tools as well as marketing strategies, and outlines community engagement programs like CSA, food justice initiatives, and on-farm education.
Author: Richard Wiswall
Publisher:
ISBN: 9781603584630
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Provides step-by-step instructions on how to make crop production more efficient and offers advice on farm operations, managing employees, and office procedures, along with a DVD featuring a workshop and an interview with the author.
Author: Jeanne Nolan
Publisher: Spiegel & Grau
ISBN: 0679644474
Category : Social Science
Languages : en
Pages : 306
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Book Description
An inspiring story for everyone who’s ever dreamed of growing the food they eat When Jeanne Nolan, a teenager in search of a less materialistic, more authentic existence, left Chicago in 1987 to join a communal farm, she had no idea that her decades-long journey would lead her to the heart of a movement that is currently changing our nation’s relationship to food. Now a leader in the sustainable food movement, Nolan shares her story in From the Ground Up, helping us understand the benefits of organic gardening—for the environment, our health, our wallets, our families, and our communities. The great news, as Nolan shows us, is that it has never been easier to grow the vegetables we eat, whether on our rooftops, in our backyards, in our school yards, or on our fire escapes. From the Ground Up chronicles Nolan’s journey as she returned seventeen years later, disillusioned with communal life, to her parents’ suburban home on the North Shore as a single mother with few marketable skills. Her mother suggested she plant a vegetable garden in their yard, and it grew so abundantly that she established a small business planting organic gardens in suburban yards. She was then asked to create an organic farm for children at Chicago’s Lincoln Park Zoo, and she soon began installing gardens around the city—on a restaurant’s rooftop, in school yards, and for nonprofit organizations. Not only did she realize that practically anyone anywhere could grow vegetables on a small scale but she learned a greater lesson as well: rather than turn her back on mainstream society, she could make a difference in the world. The answer she was searching for was no further than her own backyard. In this moving and inspiring account, which combines her fascinating personal journey with the knowledge she gained along the way, Nolan helps us understand the importance of planting and eating organically—both for our health and for the environment—and provides practical tips for growing our food. With the message that we can create utopias in our very own backyards and rooftops, From the Ground Up can inspire each of us to reassess our relationship to the food we eat. Praise for From the Ground Up “One of the most intelligent, surprising and impressive garden memoirs I’ve read in a long time . . . radiant with hope and love.”—The New York Times Book Review “The joy of From the Ground Up is not Nolan’s own happy ending but rather the illuminating way she applies her vision to practical problems. . . . The hardest memoir to write is the one that is honest but not self-obsessed; Nolan accomplishes this with clarity and poise.”—Jane Smiley, Harper’s “[A] rare and improbable thing: a gripping gardening memoir . . . [Nolan’s] voice is an honest and reassuring one.”—Chicago Reader “[A] refreshing narrative . . . From the Ground Up triumphs the backyard micro-garden as it imparts lessons from Nolan’s life about family. . . . The book is a good read for foodies and lovers of a good story alike, and an inspiration to garden wherever you can find space.”—Fredericksburg Free Lance–Star “From the Ground Up resonates powerfully with me, as a gardener, and inspires me to ‘double dig’ my garden bed. But even readers who keep their fingernails clean will benefit from this beautiful story and powerful message.”—Sophia Siskel, president and CEO of the Chicago Botanic Garden
