The Olympic Movement and the Mass Media PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Olympic Movement and the Mass Media PDF full book. Access full book title The Olympic Movement and the Mass Media by Thomas L. McPhail. Download full books in PDF and EPUB format.
Author: Thomas L. McPhail
Publisher: Calgary : Hurford Enterprises
ISBN:
Category : Mass media and sports
Languages : en
Pages : 414
Get Book Here
Book Description
Olympische-Bewegung, Massenmedium, Olympischer-Kongress, Sportjournalist, Sportpresse, Fernsehen, Marktforschung.
Author: Thomas L. McPhail
Publisher: Calgary : Hurford Enterprises
ISBN:
Category : Mass media and sports
Languages : en
Pages : 414
Get Book Here
Book Description
Olympische-Bewegung, Massenmedium, Olympischer-Kongress, Sportjournalist, Sportpresse, Fernsehen, Marktforschung.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 215
Get Book Here
Book Description
Author: R. Jackson
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Andrew Billings
Publisher: Routledge
ISBN: 1135980640
Category : Social Science
Languages : en
Pages : 230
Get Book Here
Book Description
Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions. Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".
Author: Fékrou Kidane
Publisher:
ISBN:
Category : Mass media and sports
Languages : en
Pages : 215
Get Book Here
Book Description
Papers by the participants in the XII Olympic Congress held Aug. 29-Sept. 3, 1994 in Paris--Cf. p. 207.
Author:
Publisher:
ISBN:
Category : Mass media and sports
Languages : en
Pages : 325
Get Book Here
Book Description
Author: Antonio Sotomayor
Publisher: University of Arkansas Press
ISBN: 1610756797
Category : Sports & Recreation
Languages : en
Pages : 276
Get Book Here
Book Description
The Olympic Games are a phenomenon of unparalleled global proportions. This book examines the rich and complex involvement of Latin America and the Caribbean peoples with the Olympic Movement, serving as an effective medium to explore the making of this region. The nine essays here investigate the influence, struggles, and contributions of Latin American and Caribbean societies to the Olympic Movement. By delving into nationalist political movements, post-revolutionary diplomacy, decolonization struggles, gender and disability discourses, and more, they define how the nations of this region have shaped and been shaped by the Olympic Movement.
Author: Andrew C. Billings
Publisher: Routledge
ISBN: 1317397673
Category : Social Science
Languages : en
Pages : 387
Get Book Here
Book Description
As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.
Author: P. Markula
Publisher: Springer
ISBN: 0230233945
Category : Social Science
Languages : en
Pages : 272
Get Book Here
Book Description
This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.
Author: John Peter Sugden
Publisher: Routledge
ISBN: 0415578337
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
Explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. Contributors argue that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. --From publisher description.
