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Author: Rahaf Harfoush
Publisher: New Riders
ISBN: 0321648692
Category :
Languages : en
Pages : 213
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Book Description
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.
Author: Rahaf Harfoush
Publisher: New Riders
ISBN: 0321648692
Category :
Languages : en
Pages : 213
Get Book Here
Book Description
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.
Author: Seth K. Goldman
Publisher: Russell Sage Foundation
ISBN: 1610448243
Category : Political Science
Languages : en
Pages : 203
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Book Description
Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better. The Obama Effect draws from a survey of 20,000 people, whom the authors interviewed up to five times over the course of a year. This panel survey sets the volume apart from most research on racial attitudes. From the summer of 2008 through Obama’s inauguration in 2009, there was a gradual but clear trend toward lower levels of white prejudice against blacks. Goldman and Mutz argue that these changes occurred largely without people’s conscious awareness. Instead, as Obama became increasingly prominent in the media, he emerged as an “exemplar” that countered negative stereotypes in the minds of white Americans. Unfortunately, this change in attitudes did not last. By 2010, racial prejudice among whites had largely returned to pre-2008 levels. Mutz and Goldman argue that news coverage of Obama declined substantially after his election, allowing other, more negative images of African Americans to re-emerge in the media. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change. While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can—and, for a time, did—improve during Obama’s campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America.
Author: Mia Moody-Ramirez
Publisher: Springer
ISBN: 1137404930
Category : Language Arts & Disciplines
Languages : en
Pages : 164
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Book Description
Using the cultural prism of race, this book critically examines the image of African Americans in media of the twenty-first century. Further, the authors assess the ways in which media focused on gender, religion, and politics in framing perceptions of the President and First Lady of the United States during the Obama administration.
Author: John Allen Hendricks
Publisher: Lexington Books
ISBN: 0739141074
Category : Political Science
Languages : en
Pages : 190
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Book Description
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
Author: Anthony DiMaggio
Publisher: NYU Press
ISBN: 1583673067
Category : Political Science
Languages : en
Pages : 289
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Book Description
What to make of the Tea Party? To some, it is a grassroots movement aiming to reclaim an out-of-touch government for the people. To others, it is a proto-fascist organization of the misinformed and manipulated lower middle class. Either way, it is surely one of the most significant forms of reaction in the age of Obama. In this definitive socio-political analysis of the Tea Party, Anthony DiMaggio examines the Tea Party phenomenon, using a vast array of primary and secondary sources as well as first-hand observation. He traces the history of the Tea Party and analyzes its organizational structure, membership, ideological coherence, and relationship to the mass media. And, perhaps most importantly, he asks: is it really a movement or just a form of “manufactured dissent” engineered by capital? DiMaggio’s conclusions are thoroughly documented, surprising, and bring much needed clarity to a highly controversial subject.
Author: Nicholas A. Yanes
Publisher: McFarland
ISBN: 0786492694
Category : Biography & Autobiography
Languages : en
Pages : 271
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Book Description
How is Barack Obama represented in popular culture? More than the United States' 44th president, he is also a lens through which we can examine politics, art, comics, and music in various contexts. The essays in this collection focus on the buildup to the 2008 election as well as Obama's first year as president, a brief historical moment in which "Obama" was synonymous with possibility. The contributors represent a variety of scholarly fields such as film, journalism, mass communication, popular culture and African American studies, each adding a unique perspective on Obama's relationship to American culture.
Author: Heather E. Harris
Publisher: State University of New York Press
ISBN: 1438436610
Category : Social Science
Languages : en
Pages : 307
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Book Description
Timely, multidisciplinary analysis of Obama’s presidential campaign, its context, and its impact.
Author: Mia Moody-Ramirez
Publisher: Springer
ISBN: 1137404930
Category : Language Arts & Disciplines
Languages : en
Pages : 120
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Book Description
Using the cultural prism of race, this book critically examines the image of African Americans in media of the twenty-first century. Further, the authors assess the ways in which media focused on gender, religion, and politics in framing perceptions of the President and First Lady of the United States during the Obama administration.
Author: Jodi Kantor
Publisher: Little, Brown
ISBN: 031619347X
Category : Biography & Autobiography
Languages : en
Pages : 276
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Book Description
Award-winning reporter Jodi Kantor takes readers deep inside the White House in an "insightful and evocative" portrait of Barack and Michelle Obama (Chicago Tribune) that will surprise even readers who thought they knew the two icons. When Barack Obama won the 2008 presidential election, he also won a long-running debate with his wife Michelle. Contrary to her fears, politics now seemed like a worthwhile, even noble pursuit. Together they planned a White House life that would be as normal and sane as possible. Then they moved in. In the Obamas, Jodi Kantor takes us deep inside the White House as they try to grapple with their new roles, change the country, raise children, maintain friendships, and figure out what it means to be the first black President and First Lady. The Obamas is filled with riveting detail and insight into their partnership, emotions and personalities, and written with a keen eye for the ironies of public life.
Author: Erika G. King
Publisher: Routledge
ISBN: 1317086449
Category : Political Science
Languages : en
Pages : 240
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Book Description
Situating Obama’s end-of-war discourse in the historical context of the 2001 terrorist attacks, Obama, the Media, and Framing the U.S. Exit from Iraq and Afghanistan begins with a detailed comparison with the Bush war-on-terror security narrative before examining elements of continuity and change in post-9/11 elite rhetoric. Erika King deftly employs two case studies of presidential and media framing - the weeks surrounding the formal announcements of Obama’s December 2009 'surge-then-exit' strategy from Afghanistan and the end of combat operations in Iraq in August 2010 - to explore the role of mass media in presenting presidential narratives of war and finds evidence of an interpretive disconnect between the media and a president seeking to present a more nuanced approach to keeping America safe. Eloquently scrutinizing Obama’s discourse on the U.S. exit from two post-9/11 wars and contrasting the presidential endgame frame with the U.S. mainstream media’s narratives of the wars’ meaning, accomplishments, and denouement provides a unique combination of qualitative content analysis and topical case studies and makes this volume an ideal resource for scholars and researchers grappling with the complicated and ever-evolving nexus of war, the president, and the media.
