The Nordic Wave in Place Branding PDF Download

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The Nordic Wave in Place Branding

The Nordic Wave in Place Branding PDF Author: Cecilia Cassinger
Publisher: Edward Elgar Publishing
ISBN: 1788974328
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.