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Author: Trond Klevgaard
Publisher: Bloomsbury Publishing
ISBN: 1350112402
Category : Design
Languages : en
Pages : 281
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Book Description
This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.
Author: Trond Klevgaard
Publisher: Bloomsbury Publishing
ISBN: 1350112402
Category : Design
Languages : en
Pages : 281
Get Book Here
Book Description
This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.
Author: Trond Klevgaard
Publisher: Bloomsbury Publishing
ISBN: 1350112410
Category : Design
Languages : en
Pages : 281
Get Book Here
Book Description
This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.
Author: Wang Shaoqiang
Publisher:
ISBN: 9789814286695
Category : Graphic arts
Languages : en
Pages : 0
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Book Description
Scandinavian Graphic Design compiles the most impressive New Design from Denmark, Finland, Iceland, Norway and Sweden - work characterized by groundbreaking typography, elegant functionality, and careful use of colour and space. The designers featured within showcase the variety of creativity in the region, proving that design can be cool and simple yet still sophisticated and engaging.
Author: Richard Hunt
Publisher: Bloomsbury Publishing
ISBN: 1350055921
Category : Design
Languages : en
Pages : 257
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Book Description
Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.
Author: Paul Harris
Publisher: Bloomsbury Publishing
ISBN: 1474225284
Category : Design
Languages : en
Pages : 201
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Book Description
-Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design---
Author: Charlotte Ashby
Publisher: Bloomsbury Publishing
ISBN: 1474224326
Category : Design
Languages : en
Pages : 364
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Book Description
Scandinavia is a region associated with modernity: modern design, modern living and a modern welfare state. This new history of modernism in Scandinavia offers a picture of the complex reality that lies behind the label: a modernism made up of many different figures, impulses and visions. It places the individuals who have achieved international fame, such as Edvard Munch and Alvar Aalto in a wider context, and through a series of case studies, provides a rich analysis of the art, architecture and design history of the Nordic region, and of modernism as a concept and mode of practice. Modernism in Scandinavia addresses the decades between 1890 and 1970 and presents an intertwined history of modernism across the region. Charlotte Ashby gives a rationale for her focus on those countries which share an interrelated history and colonial past, but also stresses influences from outside the region, such as the English Arts and Crafts movement and the impact of emergent American modernism. Her richly illustrated account guides the reader through key historical periods and cultural movements, with case studies illuminating key art works, buildings, designed products and exhibitions.
Author: Jennifer Kaufmann-Buhler
Publisher: Bloomsbury Publishing
ISBN: 1350044741
Category : Design
Languages : en
Pages : 215
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Book Description
Originally inspired by a progressive vision of a working environment without walls or hierarchies, the open plan office has since come to be associated with some of the most dehumanizing and alienating aspects of the modern office. Author Jennifer Kaufmann-Buhler traces the history and evolution of the American open plan from the brightly-colored office landscapes of the 1960s and 1970s to the monochromatic cubicles of the 1980s and 1990s, analyzing it both as a design concept promoted by architects, designers, and furniture manufacturers, and as a real work space inhabited by organizations and used by workers. The thematically structured chapters each focus on an attribute of the open plan to highlight the ideals embedded in the original design concept and the numerous technical, material, spatial, and social problems that emerged as it became a mainstream office design widely used in public and private organizations across the United States. Kaufmann-Buhler's fascinating new book weaves together a variety of voices, perspectives, and examples to capture the tensions embedded in the open plan concept and to unravel the assumptions, expectations, and inequities at its core.
Author: Raiford Guins
Publisher: Bloomsbury Publishing
ISBN: 1474284531
Category : Design
Languages : en
Pages : 281
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Book Description
Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari's industrial and graphic designers contributed to the development of the video game machine. Innovative game design played a key role in the growth of Atari – from Pong to Asteroids and beyond – but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machine's cabinet. Atari did not just make games, it designed products for environments. With “tasteful packaging”, Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century. Design was never an afterthought at Atari.
Author: Tom Cubbin
Publisher: Bloomsbury Publishing
ISBN: 1350021989
Category : Design
Languages : en
Pages : 304
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Book Description
Soviet Critical Design is the first book to explore the socialist design practice of 'artistic projecteering', which was developed by the USSR's Senezh Experimental Studio in the 1960s. Tom Cubbin examines the studio as a site for the development of the design discipline in the optimistic environment of the 1960s Soviet Thaw. He also explores how designers adapted to the fast-changing Soviet Union of the 1970s and 1980s, considering their approach to critical projects highlighting the Soviet state's treatment of citizens, urban heritage and public spaces. Drawing on previously unpublished visual material from private archives and also extensive interviews, this book presents a new history of the late socialist period in the USSR, which gives insight into the creative strategies of designers who engaged their practice as a contribution to broader discussions on alternative models for socialist existence. Cubbin shows how artistic projecteering must be read as a utopian activity which privileged the political and ideological over the functional.
Author: Gavin Ambrose
Publisher: A&C Black
ISBN: 294041176X
Category : Design
Languages : en
Pages : 202
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Book Description
Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
